Sponsored
Nuloom Daniela Farmhouse Chunky Jute Indoor Area Rug
$463.99 reg $579.99
Sale save $116.00 (20% off)
size12' x 15'
colornatural
Out of Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% Jute, made in India
- This rug boasts an organic simplicity that complements any home décor and is perfect for your bedroom, living room, dining room, kitchen, office, or entryway
- Hand-woven with a .45" medium thickness
- Sprouting and debris are common due to being made from plant fibers, trim any loose threads with scissors and regularly clean under your rug
- Vacuum your jute rug 1-2 times a week on the lowest power level or with handheld attachment and spot clean as needed with mild detergent
- We recommend pairing with a nuLOOM rug pad for added comfort and reduce friction and shedding
Description
The beauty of artisanal techniques and quality craftsmanship are prevalent in this handmade, 100% jute rug. Featuring naturally occurring, and eco-friendly materials, this piece is the ideal complement to a lifestyle inspired by the Earth. Hearken back to slower methods of fabrication, the Responsibly Handcrafted collection exudes an organic look and feel thatll ground any space.
Features: Rectangle (shape)
Dimensions (Overall): 180 inches (L), 144 inches (W)
Fabric Name: Woven
Style: Area Rugs
Construction Technique: Hand Made
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 100% Jute
Pile type: Cut
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Care & Cleaning: Spot or Wipe Clean
TCIN: 89956634
UPC: 193981742288
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 62 inches length x 26 inches width x 4 inches height
Estimated ship weight: 117 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Do dimensions include fringe?
submitted by Diana - 2 years ago
A: ed dé je e de Zee said
submitted byE - 1 year agoA: Thank you for your inquiry. No, the dimension provided do not include the length of the fringe (which account for an additional 3-5 inches).
submitted bynuLOOM Rep - 2 years agoBrand expert
Q: Is this rug suitable for high-traffic areas?
submitted by AI Shopping Assistant - 23 days ago
A: While it can be used in various rooms, regular maintenance is needed due to its natural fibers.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: How should I clean the jute rug?
submitted by AI Shopping Assistant - 23 days ago
A: Vacuum 1-2 times a week on low power and spot clean with mild detergent as needed.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What type of decor does this rug complement?
submitted by AI Shopping Assistant - 23 days ago
A: The rug's organic simplicity makes it a perfect match for any home decor style.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: Can I use a rug pad with this product?
submitted by AI Shopping Assistant - 23 days ago
A: Yes, pairing it with a Nuloom rug pad is recommended for added comfort and to reduce shedding.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: What is the thickness of the jute rug?
submitted by AI Shopping Assistant - 23 days ago
A: The rug has a medium thickness of .45 inches, providing a comfortable feel underfoot.
submitted byAI Shopping Assistant - 23 days agoAi generated
Q: can you tell me what the grey couch is in the photo?
submitted by tjs - 9 months ago
A: Hi there! Thanks so much for your question. This information is not available
submitted bynuLOOM Rep - 6 months agoBrand expert
Q: Does the rug slide on wood floor if no rug pad?
submitted by MamaBear22 - 9 months ago
A: Hi there! Thanks so much for your question. Since this rug is made of jute and doesn’t have a non-slip backing, it may slide around a bit on wood floors if used without a rug pad. We recommend pairing it with a rug pad to help keep it in place and add a little extra cushioning underfoot.
submitted bynuLOOM Rep - 6 months agoBrand expert
Q: Do the round rugs have the fringe on them as well?
submitted by EM - 10 months ago
A: Hello, thank you for your question. The round rugs does not have a fringe.
submitted bynuLOOM Rep - 9 months agoBrand expert
Q: Does it have an odor
submitted by New look for living area - 1 year ago
A: Hello, thank you for your question. Yes, jute rugs have a natural smell at first, but it fades over time. Air it out to help it go away faster.
submitted bynuLOOM Rep - 9 months agoBrand expert
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Guests are saying
This jute rug has received positive feedback for its beautiful design, color accuracy, and texture. Guests appreciate its ability to enhance room aesthetics and provide a cozy feel underfoot. While some mention minor shedding and rough edges, many find it a durable and stylish addition to various spaces, including living rooms and kitchens. Its unique tassel design and natural fiber appeal make it a popular choice for those seeking a rustic yet refined look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4931 reviews
design: 3.67 out of 5
easy to clean: 2.71 out of 5
quality: 3.44 out of 5
value: 3.64 out of 5
56% would recommend
25 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
Do not purchase!
This item has horrible discoloration that has progressively gotten worse. I have only had it for 8 months and it looks absolutely terrible. Furthermore, the fibers breakdown and my house is extremely dusty due to this rug. I vacuum and dust daily. Target won’t help remedy the situation because it’s a 3rd party seller. I do not recommend this product.
5 out of 5 stars
24 December, 2025
originally posted on ashleyfurnitureus.com
Would recommend
Love it so much! Exactly what I was looking for and great quality!
3 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
Cute but not comfortable
It’s cute. I like the way it looks but it’s not functional. We have it in our living room and you can’t move the furniture without the rug bunching up. It’s not soft to walk on. When you vacuum it the rug starts to pull apart. Just consider those things when you’re deciding where to put it.
5 out of 5 stars
22 December, 2025
originally posted on nuLOOM.com
Actually Good Quality
[This review was collected as part of a promotion.] I had low expectations as it seems everything nowadays isn’t great quality. However, the material of the rug is actually nice and it’s thick too! It’s comfortable and warm to walk on. And on top of that it looks nice. Good choice
5 out of 5 stars
19 December, 2025
originally posted on ashleyfurnitureus.com
Jute rug
Yes, I’m pleased. For the price it is very fair. I’d recommend.
5 out of 5 stars
16 December, 2025
originally posted on nuLOOM.com
Chunky jute tasseled rug
[This review was collected as part of a promotion.] Well made, color as shown, arrived quickly. Love it, and have received many compliments
5 out of 5 stars
11 December, 2025
originally posted on nuLOOM.com
Good quality runner
[This review was collected as part of a promotion.] Super thick and nice rug. Color shows more as a light beige with lots of texture. Not soft to the touch, but is still nice jute
1 out of 5 stars
8 December, 2025
originally posted on nuLOOM.com
Stained
[This review was collected as part of a promotion.] I submitted a complaint and no one has responded back to me re. the several stains on the new rug.
1 out of 5 stars
7 December, 2025
originally posted on nuLOOM.com
Poor Quality
[This review was collected as part of a promotion.] I understand that this rug is a decent price, but after two weeks in a low traffic room it is already falling apart. Looks nice, but stretches out quickly and becomes very loose. If I’m paying this much for a rug, I expect it to last longer than two weeks! Side note: if you have a robot vacuum, the tassels will be a huge issue.
5 out of 5 stars
4 December, 2025
originally posted on ashleyfurnitureus.com
Beautiful Neutral Rug.
I love my dining room rug. It ties all the shades of neutral together.
5 out of 5 stars
30 November, 2025
originally posted on ashleyfurnitureus.com
Great quality
Great quality and good value. I was pleasantly surprised how thick this rug is and the natural color is perfect.
5 out of 5 stars
28 November, 2025
originally posted on ashleyfurnitureus.com
Beautiful rug
Love the nubbiness of this rug. Nice and think and textured. It’s beautiful.
5 out of 5 stars
26 November, 2025
originally posted on nuLOOM.com
Amazing rug
[This review was collected as part of a promotion.] Thick, very good quality, and a great cream white color. Very happy with the purchase.
5 out of 5 stars
23 November, 2025
originally posted on nuLOOM.com
Jute rug
[This review was collected as part of a promotion.] This rug was exactly as I had hoped for. The jute is a very nice thickness and I love the tassels on both ends.. It looks great at the foot of my bed.
5 out of 5 stars
21 November, 2025
originally posted on nuLOOM.com
Perfect!
[This review was collected as part of a promotion.] Was looking for a blue rug for a bedroom in a house by the water. The color was perfect and the jute fabric a wonderful material for its coastal feel and durability.
2 out of 5 stars
19 November, 2025
originally posted on nuLOOM.com
Chunky blue jute carpet
[This review was collected as part of a promotion.] Beautiful color rug. It’s very soft under your feet. However, it is unraveling in a matter of two days
5 out of 5 stars
23 October, 2025
originally posted on nuLOOM.com
Jute rug
[This review was collected as part of a promotion.] It’s exactly what I wanted and looks great in the room. Seems to be a very good quality.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Customer Service for this product aas very poor
Very disappointed in the customer service for this product, tried to return and they had a much shorter window than target advertises. Unfortunately, this did not meet my expectations and customer service was very poor. I expected more from Target.
5 out of 5 stars
7 October, 2025
originally posted on nuLOOM.com
Looks and feels great
[This review was collected as part of a promotion.] I bought this in two runner sizes for my hallway. It’s thick, high quality, and looks great. As a bonus, it makes walking in our hallway quieter than our previous runner. I like that it’s made from natural materials. The jute sheds a little, but only near the tassels. I’m a neat freak and worried the shedding would bother me, but it’s barely noticeable.
3 out of 5 stars
28 September, 2025
originally posted on ashleyfurnitureus.com
(no review title)
Not the color that was shown. Also weaving already coming apart.