NOBS Fluoride-Free Toothpaste Tablets Classic Mint - 62 Tablets/1.31oz: Paraben-Free, Sulfate-Free, Gluten-Free, Travel Size
New at target
Highly rated
$14.99See 1 deal for this item
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Buy 3, get 1 free on select beauty minis
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- $5.99Buy 3, get 1 free on select beauty minis4.6 out of 5 stars with 19 ratings
- $5.99Buy 3, get 1 free on select beauty minis4.5 out of 5 stars with 19 ratings
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Guests are saying
Guests are overwhelmingly enthusiastic about this toothpaste, highlighting its effectiveness in cleaning teeth and reducing sensitivity. Many appreciate the convenience of the tablet form, which eliminates mess and is great for travel. The natural ingredients and refreshing mint flavor are also frequently praised. While some guests have experienced inconsistencies in product quality, the overall sentiment remains positive, with many expressing a commitment to using this toothpaste long-term.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2849 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
90% would recommend
10 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
21 April, 2026Verified purchase
(no review title)
Mouth was left feeling clean and minty fresh! These will work great on a vacation.
1 out of 5 stars
15 April, 2026Verified purchase
(no review title)
Not effective. Been using it for 3 weeks now no changes.
5 out of 5 stars
2 April, 2026Verified purchase
(no review title)
Love this product
5 out of 5 stars
23 March, 2026
(no review title)
Best toothpaste ever!
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026
(no review title)
best toothpaste ever
5 out of 5 stars
Thumbs up graphic, would recommend
18 March, 2026Verified purchase
(no review title)
love it!
5 out of 5 stars
Thumbs up graphic, would recommend
13 February, 2026
NOBS are 10/10!
So excited to be able to find these at Target and on Target.com!!! 😍😍
5 out of 5 stars
Thumbs up graphic, would recommend
11 February, 2026Verified purchase
NOBS toothpaste tablets
These NOBS toothpaste tablets are amazing! They foam just right, leave my teeth feeling super clean, and actually taste good! So happy Target stocks them now!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 February, 2026Verified purchase
Fake
These are not official. Never buy from these from target.
5 out of 5 stars
Thumbs up graphic, would recommend
6 February, 2026Verified purchase
Best Toothpaste EVER!
This is the absolute best toothpaste ever!! My whole family loves it. I will never use any other toothpaste again!
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase
Best toothpaste ever
I’ve always had sensitive teeth and never thought toothpaste really mattered. Cold water, cold drinks—my teeth would always react. After switching to NOBS, that stopped happening as much. I didn’t notice it all at once, it just slowly got better. One day I realized cold stuff wasn’t bothering me like before. I don’t know why it works, I just know my teeth feel way less sensitive now.
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase
Best hydroxyapatite on the market
I’ve tried a few hydroxyapatite toothpastes over the years. What really sets NOBS apart (other than how clean my mouth feels) is how seriously they take research. A lot of brands lean heavily on existing hydroxyapatite studies and stop there. NOBS actually invests in researching their own formulas, concentrations, and ingredient combinations. The toothpaste feels thoughtfully made, not just trendy or slapped together to follow a fluoride-free movement. It’s reassuring to know the company isn’t just citing studies, but actively testing and refining how their product works in real life. I’m so glad Target is actually carrying it now!
5 out of 5 stars
Thumbs up graphic, would recommend
18 January, 2026Verified purchase
Warning: you'll never go back
This is the best toothpaste, and I can’t believe it’s available at Target now. I’ve been using it for the last 3 years and I’ll never switch. Only good news at the dentist ever since, and no way I’ll ever go back to a messy tube.
5 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
(no review title)
Love this toothpaste! I have been using it for about a year and used the buy 2 get 1 free to stock up.
3 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
Changed from first order
This was my third order and the peppermint is more fragile than the first order, lots of powder in the jar. I did notice the cotton all in the jar to take up space so they must be aware of them moving around and falling apart. Flavor was still great, just less dense.
5 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
My teeth have never felt so clean!
Ever since I had chemo, I’ve had a problem with “standard” toothpaste. My mouth would peel and bleed from the SLS, and I also became adverse to mint. When I saw NOBS, I had to try it. My teeth have never felt so clean, and my dentist has no complaints. And my aversion to mint is also gone because this is a natural mint, and doesn’t taste like chemicals. Thank you for such a great product.
5 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
Nobs
Loved how no water was needed and my mouth felt crisp and my husband said he thinks my teeth are looking good hey so for me that’s a win.
5 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
Love these
Toothpaste makes me nauseous, but these are great easier to travel with and don’t make me feel sick.
5 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
Great Toothpaste
Absolutely love this toothpaste. Love the versatility and the mint flavor
5 out of 5 stars
18 January, 2026
originally posted on nobsroutines.com
(no review title)
I was a litte skeptical of this, but i really love it! It doesnt leave a film over your teeth like some toothpaste does. My mouth feels clean and fresh after every brush. 10/10 do recommend 👌🏾