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Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 2 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 3 of 4Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 4 of 4
Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz - 1 of 4

Native Vegan Strengthening Shampoo with Almond & Shea Butter, Clean, Sulfate, Paraben and Silicone Free - 16.5 fl oz

$10.99 ($0.67/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
  • Free from harsh additives. Sulfate-free, silicone-free, paraben-free and dye-free
  • Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
  • Thoughtfully made. Formulated with clean ingredients, like plant oil-based conditioners
  • Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
  • Almond & Shea Butter Scent. Rich mix of almond milk, vanilla, citrus, and apricot notes that smell like creamy goodness

Description

Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.

Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Almond
Hair Type: All Hair Types
Health Facts: Dye-Free, Vegan, Formaldehyde Donor-Free, Sodium Laureth Sulfate-Free, Formaldehyde-Free, Sulfate-Free, Silicone-Free, Sodium Lauryl Sulfate-Free, Phthalate-Free, Paraben-Free
Product Form: Liquid
Beauty Purpose: Strengthening
Net weight: 16.5 fl oz (US)
Features: PH-Balanced, Lightweight, Humidity Resistance, Nongreasy, Rinse-Off
TCIN: 80120270
UPC: 812154033243
Item Number (DPCI): 063-00-5926
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

NA

Shipping details

Estimated ship dimensions: 1.75 inches length x 3.31 inches width x 8.42 inches height
Estimated ship weight: 1.27 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What benefits does this shampoo provide for hair?

submitted by AI Shopping Assistant - 10 days ago

  • A: It strengthens hair, reduces damage and breakage, and helps control frizz for healthier strands.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Is this shampoo suitable for all hair types?

submitted by AI Shopping Assistant - 10 days ago

  • A: Yes, it is designed to improve resilience and is suitable for all hair types.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: What ingredients are used in this shampoo?

submitted by AI Shopping Assistant - 10 days ago

  • A: The shampoo is formulated with clean ingredients, including plant oil-based conditioners and no harsh additives.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Can this shampoo be used with other products?

submitted by AI Shopping Assistant - 10 days ago

  • A: Yes, it pairs well with Native Strengthening Conditioner and Strengthening Mask for a complete routine.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: What scent does this shampoo have?

submitted by AI Shopping Assistant - 10 days ago

  • A: It features a rich mix of almond milk, vanilla, citrus, and apricot notes.

    submitted byAI Shopping Assistant - 10 days ago
    Ai generated

Q: Is the container of this shampoo recyclable in MN?

submitted by LKS - 1 year ago

  • A: Hi There, Thanks for reaching out about our Native Vegan Strengthening Shampoo with Almond & Shea Butter! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native

    submitted byNative Team - 1 year ago
    Brand expert

Q: What are the PH levels in your products ?

submitted by Ivy - 2 years ago

  • A: Hi Ivy, Thanks for reaching out to us and that is a great question! The pH range of Native Shampoo is 5.5 - 6. Native Conditioners & Mask have a pH range of 3.5-4.5. Please let us know if we can assist with anything else and enjoy the rest of your day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: Is this product gluten free??

submitted by Paula - 2 years ago

  • A: Hi Paula, Thanks for reaching out to us! We have included our ingredients below for reference, We would surely recommend speaking with your doctor if you have any concerns regarding these ingredients and want to confirm if they are Gluten Free: Hair Mask Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Conditioner Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Fragrance, Sodium Salicylate, Polyquaternium-10 Conditioner 2 in 1 Water, Cetyl Alcohol, Behenamidopropyl Dimethylamine, Stearyl Alcohol, Citric Acid, Glutamic Acid, Sodium Benzoate, Caprylyl Glycol, 1 & 2 Hexanediol, Fragrance Shampoo 2 in 1 Water, Lauramidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Sodium Citrate, Citric Acid, Sodium Benzoate, Sodium Salicylate, Polyquaternium-10, Fragrance Let us know if you have any other questions and have a great day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: is the native shampoo non comedogenic because i struggle with hairline acne

submitted by Haleigh - 2 years ago

  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 2 years ago
    Brand expert

Q: is the native shampoo non comedogenic? meaning it doesn't clog pores because I struggle with hairline acne

submitted by Haleigh - 2 years ago

  • A: Hi Haleigh, Thanks for reaching out to us about our shampoo! Our shampoos are not specifically tested/formulated to be non-comedogenic. However, we will surely pass along your interest in this! Please let us know if we can assist with anything else and have a fantastic rest of your day!

    submitted byNative Team - 2 years ago
    Brand expert
See all questions (18)

Additional product information and recommendations

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Guests also viewed

Guests are saying

The product has received mixed feedback from guests, with some praising its pleasant scent and ability to leave hair feeling soft and clean. However, many guests reported issues such as hair loss, greasiness, and scalp irritation. While some found it effective for their hair type, others experienced negative reactions, leading to disappointment. Guests appreciate the natural ingredients but are concerned about the recent formula changes affecting performance.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.1 out of 5 stars with 1288 reviews
    effectiveness: 2.8 out of 5
    quality: 2.94 out of 5
    value: 3.01 out of 5
    39% would recommend
    210 recommendations
    1 out of 5 stars
    8 January, 2026
    originally posted on nativecos.com
    Image

    Title misleading

    I bought this a couple weeks ago and it gave me a rash on my neck and face
    Ruth
    Did you find this review helpful?
    1 out of 5 stars
    29 December, 2025
    originally posted on nativecos.com
    Image

    Nice shampoo, but very slippery in a shower .

    BOUGHT THE SEA SALT &CEDAR! COMBO 2/1 IN. SHOWER OR TUB THIS PRODUCT IS EXTREMELY SLIPPERY! MADE ME FALL! IN THE TUB! NEEDS A WARNING LABLE ABOUT POSSIBLE SLIPPING !
    H. Frosbutter
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025
    originally posted on nativecos.com
    Image

    It smell so good and it clean real good.

    It smell so good and it clean real good and my hair is softer .
    Ali Mohamed
    Did you find this review helpful?
    4 out of 5 stars
    22 December, 2025
    originally posted on nativecos.com
    Image

    Please make it frangrance/scent free

    This was a gift from a friend who loves the shampoo. Nice on my hair but the fragrance is too strong and I am allergic to most. It is well documented that most fragrances are synthetically made and disrupt the reproductive system. Please make a fragrance free version!
    Abigail
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 December, 2025

    Left my scalp dry and flaky

    I am someone who has never had dandruff before, but this stuff would make my scalp so dry and flaky. I would scratch my head sometimes and flakes would just fall off… I rinsed my hair thoroughly after each use, and this stuff was consistently causing scalp issues. After stopping this shampoo I have noticed that my scalp is back to normal. I would not recommend this shampoo.
    Sophia
    Did you find this review helpful?
    1 out of 5 stars
    1 December, 2025
    originally posted on nativecos.com
    Image

    Different shampoing, same ingredients

    The ingredients are the same for all your shampoos. Why make different ones? Marketing?
    Michele
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on nativecos.com
    Image

    Love this product. Best prod for my wavy dry hair!

    Makes my hair so smooth without being weighed down
    Dana
    Did you find this review helpful?
    2 out of 5 stars
    25 October, 2025
    originally posted on nativecos.com
    Image

    Good product , terrible dispenser

    I like the product itself but when I have to Google how to pop the dispenser cap that is pretty sad and super frustrating
    Tonee
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    25 October, 2025
    originally posted on nativecos.com
    Image

    It seems to have taken my shine away.

    I like how it cleans my hair. But I have noticed my shine is not there.
    Robin
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2025Verified purchase

    A WONDERFUL ITEM

    A WONDERFUL PRODUCT TO USE I WILL ORDER MORE
    Cheryl
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 October, 2025Verified purchase

    Hair loss

    So, I’ve been using this product for about two years and have noticed a substantial increase in hair loss. Don’t recommend.
    Target shopper
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    25 September, 2025
    originally posted on nativecos.com
    Image

    Excellent product with great scent

    Excellent shampoo and smells great. Leaves my hair shiny and smooth
    Jeannie
    Did you find this review helpful?
    4 out of 5 stars
    25 September, 2025
    originally posted on nativecos.com
    Image

    My go to shampoo

    I love native products, and this shampoo is no exception. But I wish they had carton refills so that I didn’t have to always buy new. The applicator uses so much plastic.
    Britt
    Did you find this review helpful?
    5 out of 5 stars
    22 September, 2025
    originally posted on nativecos.com
    Image

    Great shampoo

    Love these shampoos . They do a great job cleansing but are gentle to hair and scalp
    Cindee
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 September, 2025Verified purchase

    Dry, brittle hair

    I have used the native volumizing shampoo for years and love it. This one, however, made my hair feel like straw and was super drying
    Lindsay
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 August, 2025
    originally posted on nativecos.com
    Image

    Soft

    The scent is perfect. It leaves my hair soft and less brittle feeling
    Emie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    30 July, 2025
    originally posted on nativecos.com
    Image

    Not good

    Used shampoo and conditioner for two weeks, and started pulling out handfuls of hair. This stuff is horrible! I quit using it and my hair instantly quit falling out. I’m hoping it comes back in and it wasn’t permanent hair loss… Highly recommend not using this product!
    Paige
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    25 July, 2025Verified purchase

    leaves hair oily

    Native shampoo smells great but leaves hair extremely oily. I will not be purchaisng this brand again.
    Jennifer518
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    24 July, 2025
    originally posted on nativecos.com
    Image

    Gross

    Finally decided to give this brand a try. I don't know about the conditioner or deodorant, but the shampoo does not make me want to try them at all. Normally I quit buying a product instead of even saying anything (as do most people), but I had to let you know how dissatisfied I am. This shampoo constantly leaves my hair oily. I really tried to get through the bottle as I am not wasteful, but I think I've made it about halfway and it is going in the trash because it never leaves me feeling fresh at all. I only gave it 2 stars instead of 1 because I only tried the shampoo.
    Vicky
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    9 July, 2025
    originally posted on nativecos.com
    Image

    (no review title)

    It was so horrible it smelled so bad it also made my hair fall and plus it didn't come with the deodorant and I payed for it in the bundle dont buy this 0 stars
    DilanF
    6 guests found this review helpful. Did you?

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