Sponsored
Native Berries & Vanilla Cream Volumizing Shampoo - 16.5 fl oz
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Thoughtfully made with clean ingredients
- Provides a weightless clean for voluminous hair
- Free of sulfated surfactants
- Paraben-free, silicone-free and dye-free
- Vegan and cruelty-free
- Infused with a fluffy and sugary Berries & Vanilla Cream scent
Description
We’re on a mission to make hair care refreshingly simple. Native’s Berries & Vanilla Cream Shampoo uses clean, thoughtful ingredients to bring on the bounce. This cleansing shampoo provides weightless lift for full, voluminous hair. Like all Native hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s vegan and cruelty-free. Lather, sing, rinse, and repeat for happy, full-bodied hair. Life’s complicated enough, your hair care doesn’t have to be.
Scent: Cream, Berry, Vanilla
Hair Type: Normal, All Hair Types, Fine
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Softening, Basic Cleansing, Volumizing
Net weight: 16.5 fl oz (US)
Features: Nongreasy, Lightweight
TCIN: 89170305
UPC: 812154038460
Item Number (DPCI): 063-00-1454
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid.' '
Shipping details
Estimated ship dimensions: 3.1 inches length x 1.9 inches width x 8.1 inches height
Estimated ship weight: 1.27 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo safe for color treated hair?
submitted by Pc - 1 year ago
A: Hi PC, Thanks for reaching out to us! Yes, you can use Native Hair Care Shampoo and Conditioner on color-treated hair. As with all new hair care products, it is a good idea to test out the products on a small section of your hair to ensure you like the experience & styled look. Let us know if you have any other questions, we are here to help :)
submitted byNative Team - 1 year agoBrand expert
Q: Is it good for greasy hair?
submitted by Nicole - 4 days ago
Q: Is the pump able to be locked for travel?
submitted by ChristinaC - 14 days ago
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Guests are saying
This volumizing shampoo offers a delightful blend of berries and vanilla, creating a sweet and refreshing scent that guests adore. Its clean ingredients are sulfate and paraben-free, making it suitable for fine hair while providing volume without heaviness. The convenient pump packaging enhances usability, and many guests appreciate the long-lasting fragrance and effective cleansing properties. Overall, it leaves hair feeling soft, clean, and full of life, making it a great addition to any hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1018 reviews
effectiveness: 3.2 out of 5
quality: 3.35 out of 5
value: 3.31 out of 5
42% would recommend
52 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Nativ
Very good product, cleans well
1 out of 5 stars
21 December, 2025
originally posted on nativecos.com
Do NOT buy this product
I bought the volumizing shampoo. Completely dried out my hair and lead to clumps falling out.
5 out of 5 stars
17 December, 2025
originally posted on nativecos.com
GMA at it again
[This review was collected as part of a promotion.] Drooling over the smell. Makes my hair soft and shine.
5 out of 5 stars
16 December, 2025
originally posted on nativecos.com
Volumizing Shampoos
[This review was collected as part of a promotion.] All of your shampoos are wonderful. I feel sorry for the people who have not tried your products!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 December, 2025Verified purchase
smells bad
Smells bad. It doesn't smell like berries or vanilla - the scent is very faint.
5 out of 5 stars
9 December, 2025
originally posted on nativecos.com
I just love this scent and product
I’ve been using this shampoo and conditioner for about two months and I can’t get over the scent. A strawberry shortcake dream! This shampoo does a wonderful job at leaving my hair super clean. The conditioner is so nourishing and moisturizing. As a person with type 2A/2B hair that gets tangled very quickly, I now look forward to washing my hair now just because of these products. Prior to using native, I dreaded a hair wash day. My mom even hopped on the bandwagon and told me to make sure I stay stocked up!! Would love this in a lotion. Would be absolutely ecstatic if native came out with a leave in conditioner in this scent so that I can smell it on my hair all day, everywhere I go!!
5 out of 5 stars
28 November, 2025
originally posted on nativecos.com
Volumizing shampoo
Happy I tried. Left my hair in better condition, soft, zero static/flyaways and shiny.
5 out of 5 stars
26 November, 2025
originally posted on nativecos.com
Shampoo
Love this shampoo. Got the matching conditioner and the combo is great. It’s a light berry scent
1 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
CAUTION NOT WORTH THE HYPE!!!!!
I liked the smells and how they stood in my hair HOWEVER, this stuff made my hair fallout like so much so that I thought there was something wrong with me. Also made me wake up in the middle of the night with my scalp so itchy I drove to cvs and bought head and shoulders at 5 am and I have never had an itchy scalp IN MY LIFE. I didn't attribute it to Native hair products until it happened a second time. I'm going to picture my hair loss from showering the day I stop using native and the other will be my NORMAL hair loss from showering now that I've switched products. Now I have to figure out how to repair my hair and if it will ever be thick again with the damage that Native products have done.
5 out of 5 stars
5 November, 2025Verified purchase
(no review title)
Like the item but the bottle was open a little and spilled
5 out of 5 stars
2 November, 2025
originally posted on influenster.com

Love me a clean, natural shampoo!
[This review was collected as part of a promotion.] I love that Native uses clean, natural ingredients without harsh chemicals or sulfates. This shampoo not only smells amazing but also leaves my hair feeling soft and healthy.
1 out of 5 stars
31 October, 2025
originally posted on nativecos.com
Fragrance issues
The fragrance does not smell good. It makes my hair smell funny.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 October, 2025
Not buying it again
Why is target reviews a promotion? I’ve been using this since the beginning of last year. I liked at first but as I put it on I really didn’t like the smell but didn’t want to waste now that I bought it. Im wondering if I should just throw it out because of the rumors that it gives hair loss which I had thought was just regular shedding but my hair isnt doing well.
1 reply from Native Team team - 3 months ago
Hi Therese, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
3 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
Smells so sweet, just doesnt clean.
I love the scent and the bubbliness, but my hair never feels clean. By the end of the day you’d never know I washed it that morning. It’s really too bad.
5 out of 5 stars
27 September, 2025
originally posted on influenster.com

So good
[This review was collected as part of a promotion.] It smells so much like yogurt. The bottle is so simple and nice and perfect if you have a neutral taste. I believe it’s pretty good quality for me. I’m still shocked of the scent.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Not my favorite
The smell is too strong. I also had an allergic reaction.
1 reply from Native Team team - 3 months ago
Hi There, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
20 September, 2025
originally posted on nativecos.com
Lovely
Everyone loves this smell gets alot of compliments
5 out of 5 stars
17 September, 2025
originally posted on nativecos.com
Love this set
Perfect for fine hair. Wonderful candy strawberry sort of smell with cream. New favorite!
5 out of 5 stars
5 September, 2025
originally posted on influenster.com

My ideal shampoo to smell like strawberry!
[This review was collected as part of a promotion.] It smells delicious, like a sweet and fresh dessert. 🍓✨ I love that it is free of sulfates and parabens, with clean ingredients that leave the hair light, with more volume and without a heavy feeling.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025Verified purchase
Unhappy with bottle
I can’t open these bottles I have 3 of them and they won’t pop open to pump. Very upset they won’t work
1 reply from Native Team team - 3 months ago
Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.