Sponsored
Native Blackberry & Green Tea Strengthening Hair Shampoo - 16.5 fl oz
$10.99 ($0.67/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
- Sulfate free. Free of sulfates, parabens, silicones, and dyes
- Complete hair routine. Pairs well with Native Strengthening Conditioner and Strengthening Mask
- Thoughtfully made. Formulated with clean ingredients, like plant oil-based cleansers for healthier-looking hair
- Juicy mix of green tea, peony, and basil notes that smell refreshingly sweet
- Cruelty-free and vegan. Never tested on animals and no animal-derived ingredients
Description
Do hair damage control with Native Strengthening Shampoo. This sulfate-free, dye-free shampoo is designed to fortify your strands, replenish moisture, and reduce breakage for stronger, healthier-looking hair. Free of sulfates, parabens, silicones, and dyes, Native Strengthening Shampoo gently cleanses, improving hair resilience for all hair types. Thoughtfully made with 11 clean ingredients, this effective, hair-repairing shampoo includes plant oil-based cleansers and a revitalizing scent you'll want to sniff all day. Native Strengthening Shampoo pairs well with Native Strengthening Conditioner and Strengthening Mask. Life is complicated enough, your hair care routine doesn't have to be.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Native: Clean. Simple. Effective. Like all Native products, this strengthening shampoo provides a delightful personal care experience. Complete your self-care routine with Native's full range of products including deodorant, body wash, and moisturizing lotion.
Scent: Blackberry, Green Tea
Hair Type: All Hair Types, Normal, Frizzy
Health Facts: Silicone-Free, Paraben-Free, Dye-Free, Vegan, Sulfate-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Not Tested on Animals
Recommended Use: Daily
Beauty Purpose: Strengthening, Basic Cleansing
Net weight: 16.5 fl oz (US)
Features: Rinse-Off, Lightweight
TCIN: 92268131
UPC: 030772166246
Item Number (DPCI): 063-00-0239
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid' '
Shipping details
Estimated ship dimensions: 8.8 inches length x 3.2 inches width x 1.8 inches height
Estimated ship weight: 1.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this shampoo preserve color?
submitted by gypsy - 2 months ago
A: Hi Gypsy, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 1 month agoBrand expert
Q: How many ingredients are in this shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo is made with just 10 thoughtful ingredients.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Does this shampoo contain any sulfates?
submitted by AI Shopping Assistant - 3 months ago
A: No, it is sulfate-free, along with being free of silicones, parabens, and dyes.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can this shampoo be used daily?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, it is recommended for daily use.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the main purpose of this shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The main purpose is to strengthen hair and provide basic cleansing.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this shampoo suitable for frizzy hair?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, it is suitable for all hair types, including frizzy hair.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is there caffeine in this?
submitted by SamiC86 - 4 months ago
A: Hi Sami, Thanks for reaching out! While we would love to help you here, we ask that you please get in touch with us at support@nativecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 4 months agoBrand expert
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Guests are saying
The Native Blackberry Green Tea Shampoo is a popular choice among guests for its pleasant scent and effective cleansing properties. Many appreciate its lightweight formula that lathers well despite being sulfate-free, leaving hair feeling clean and soft without weighing it down. The clean ingredients and cruelty-free formulation resonate with those seeking gentler hair care options. The pump bottle design adds convenience, making it a staple in many guests' routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 447 reviews
effectiveness: 3.11 out of 5
quality: 3.11 out of 5
value: 3.22 out of 5
44% would recommend
9 recommendations
1 out of 5 stars
14 December, 2025Verified purchase
not pleasant
Smells bad. It doesn't smell like berries - the scent is very faint. I think it smells more herbal.
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
Love native!
[This review was collected as part of a promotion.] Works really well to address a variety of hair texture concerns like dryness, shine level, cleanliness that lasts all day and a delicious scent. Combined, these products really improved my hair!
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
(no review title)
Quality, effectiveness, scent
5 out of 5 stars
6 November, 2025
originally posted on nativecos.com
Good shampoo
Love the scent and have had no issues with the shampoo.
5 out of 5 stars
20 October, 2025
originally posted on nativecos.com
Keep this scent forever
If this gets discontinued, I'm gonna be mad. Best shampoo I've ever used. Smells so good and feels good, even hours later
4 out of 5 stars
14 October, 2025
originally posted on influenster.com
Definitely makes your hair smell clean
[This review was collected as part of a promotion.] While this didn't really have a smell, it definitely made my hair feel clean. You dont need a lot to get it lathered up; a little goes a long way. Definitely also a lot in the bottle and when it finished with a little water helped get it back to where it was when I got it.
4 out of 5 stars
13 October, 2025
originally posted on influenster.com
Great smelling shampoo
[This review was collected as part of a promotion.] I love the scent of this shampoo, I love that they break down where all the ingredients are from, and the packaging looks amazing in my bathroom. The only reason I took a point off is that, while it does get my hair clean, it often makes it looks flat and then gets oily within a day or two over the normal four days my hair can normally go without looking or feeling g oily with my standard shampoo.
2 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025
Notice thining and mated ends with product
At first I loved this product, it made my hair feel very nice and fit my hair routine needs. But after about a month in I noticed a lot more hair coming out when brushing and with my scalp scrub with the product on it. Overall my hair feels thin, and matted twords ends of hair. I do recommend the sent though for there body care, I felt the smell of this sent particularly was pleasant overall light and dint give me noticeable headaches, but I do t recommend this hair product or its matching conditioner
1 reply from Native Team team - 3 months ago
Hi there, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
5 out of 5 stars
25 September, 2025
originally posted on nativecos.com
Good Stuff!
Feels great, smells great, and no nasty chemicals... love it!
5 out of 5 stars
20 September, 2025
originally posted on nativecos.com
This is my "better product"
The smell is pleasant and my hair feels soft. I've been using their products for years and I've stopped looking for "a better product"
5 out of 5 stars
17 September, 2025
originally posted on influenster.com
Smells good
[This review was collected as part of a promotion.] Nice scent — Lots of people say it smells fresh, fruity, and clean without being overpowering. The blackberry and green tea combo is often described as refreshing and pleasant.  • Cleans well — Even though it’s sulfate‑free, many users report it lathers nicely and leaves the scalp feeling clean and hair not weighed down.  • Feels lightweight — Wet hair doesn’t feel heavy or coated after use; many appreciate it for its gentler clean and lighter feel versus harsher shampoos.  • Clean ingredients — The “no harsh chemicals” angle (no sulfates, no silicones, etc.) is often cited as a plus by people trying to be more gentle with their hair or avoid certain irritants. 
5 out of 5 stars
Thumbs up graphic, would recommend
7 September, 2025Verified purchase
Great product-shampoo and conditioner.
I have since switched to another brand after I colored my hair (my hairdresser said Native is good, just not for color treated hair). But, I loved this product. The smell (blackberry/green tea) was amazing. I typically have problems with a very oily scalp. Often, at the end of the day, my hair would look like I hadn't washed it in a week. But, this shampoo and conditioner did never gave me that problem. In fact, I even used the conditioner on the roots which I can't do with most products (usually only on my ends).
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2025Verified purchase
No good
Left my hair feeling oily. You could feel residue left on my hair while drying it. I have loved other native products but this one is horrible
1 reply from Native Team team - 3 months ago
Hi Lynsay, Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com, so we can assist further.
3 out of 5 stars
22 July, 2025
originally posted on influenster.com
Hair will feel straw like because it’s a strengthe
[This review was collected as part of a promotion.] Smells isn’t the best, nice size bottle. You get alot for the price but it’s seems to strip the hair afterwords. Not a fan of the bottle shape it’s hard to handle.
5 out of 5 stars
21 July, 2025
originally posted on influenster.com
Turn up your wash day !
[This review was collected as part of a promotion.] So my favorite thing would be my squeaky clean hair . I love a nice wash and lather first . The scent could be fruitier as it’s more green tea than blackberry but that’s no big issue . I enjoyed this product a lot .
2 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2025Verified purchase
Strong masculine smell
I was dissappointed in this product. Shampoo smell is overpowering and unpleasant. A bit masculine to boot. I will donate or return.
2 out of 5 stars
2 July, 2025
originally posted on influenster.com
Does not leave hair feeling good
[This review was collected as part of a promotion.] The scent is alright, a little medicine like. Lathers well and comes in a nice sized bottle. Love that it has a pump. I do find though that it feels like it dries my hair out and doesn't really have any benefits I feel like
5 out of 5 stars
29 June, 2025
originally posted on influenster.com
Smells amazing, feels clean, and leaves your hair
[This review was collected as part of a promotion.] I’ve been using the Native Blackberry & Green Tea Shampoo for a few weeks now, and I honestly love it. The scent is super refreshing without being too strong, and it makes my shower feel like a mini spa moment. The texture is lightweight, and it lathers nicely even though it’s sulfate-free. My hair feels really clean, soft, and not weighed down at all. The pump bottle is easy to use and mess-free, and for the price, I feel like I’m getting a quality product with clean ingredients. Definitely a staple in my routine now.
5 out of 5 stars
28 June, 2025
originally posted on influenster.com
Love
[This review was collected as part of a promotion.] I love it, it leaves my hair frizz-free, super soft and shiny with a very nice smell. My hair feels softer and fuller, I love it and I recommend it💕💖
5 out of 5 stars
26 June, 2025
originally posted on influenster.com
Refreshing, Clean, and Naturally Nourishing!
[This review was collected as part of a promotion.] I’ve been using the Native Blackberry & Green Tea Shampoo and Conditioner and absolutely love them! The scent is fresh and fruity with a calming herbal touch—perfectly balanced and not too strong. It makes my shower feel like a mini spa. The shampoo lathers well for a sulfate-free formula and leaves my hair feeling clean but not dried out. The conditioner is lightweight yet hydrating, making my hair soft, smooth, and easy to manage without weighing it down. What stands out most is how natural and gentle the ingredients are. No parabens, silicones, or sulfates—just clean, effective hair care. My scalp feels healthier, and my hair looks shinier and feels softer after each wash. If you're looking for a clean, cruelty-free shampoo and conditioner duo that smells amazing and works well, I highly recommend this one. It’s a great choice for daily use and suits most hair types