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Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free - 2 of 4Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free - 3 of 4Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free - 4 of 4
Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free - 1 of 4

Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Extends eyeshadow wear, applies as a nude base and dries invisibly
  • Crease-proof
  • Vegan
  • 100% cruelty free

Description

Intensify the color of your favorite eyeshadow and increase its wear from day into night by adding the lightweight, crease-proof Eyeshadow Primer to your beauty arsenal. It goes on nude and dries invisibly - you'll know it's working by the professional and smooth look of your eyeshadow. Eyeshadow Primer is the perfect base for your flawless style.
Suggested Age: Adult Use Only
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Finish: Natural
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Recyclable
Beauty Purpose: Priming
Recommended Skin Type: Combination
Net weight: .3 fl oz (US)
Features: Blendable
TCIN: 26398383
UPC: 717489420013
Item Number (DPCI): 052-00-0079
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, talc, cyclopentasiloxane, mica, disteardimonium hectorite, trimethylsiloxysilicate, trihydroxystearin, polyethylene, triethylhexanoin, sorbitan sesquioleate, pvp/eicosene copolymer, dimethicone, dipalmitoyl hydroxyproline, phenoxyethanol, peg-40 stearate, synthetic beeswax, propylene carbonate, ethylhexylglycerin, aqua. may contain: bismuth oxychloride (ci 77163), iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891).

Allergens & Warnings:

DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED OR INFECTED. CONSULT A PHYSICIAN PROMPTLY. DO NOT USE THIS PRODUCT INSIDE YOUR EYES. DO NOT SHARE THIS PRODUCT WITH OTHERS.

Shipping details

Estimated ship dimensions: 0.89 inches length x 1.76 inches width x 6.44 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this primer be used regularly with lash extensions?

submitted by Lisa - 24 days ago
  • A: Hello, thank you for contacting Milani! We understand wanting to make sure your eye products are safe to use alongside lash extensions. Our Milani Eyeshadow Primer Invisible is designed for the eyelid area and can be used to help create a smooth base for eyeshadow. However, we recommend avoiding direct application on lash extensions themselves, as applying any primer or skincare product directly on the lashes may affect the wear and longevity of the extensions. For best results, apply a thin layer only on the eyelid while keeping the lash line clear. This helps you enjoy your makeup look while protecting your extensions. Best Regards, Milani cosmetics

    submitted byMilani Team - 18 days ago
    Brand expert

Q: Can this printer be used regularly with lash extensions?

submitted by Lisa - 24 days ago
  • A: Hello, thank you for contacting Milani! We understand wanting to make sure your eye products are safe to use alongside lash extensions. Our Milani Eyeshadow Primer Invisible is designed for the eyelid area and can be used to help create a smooth base for eyeshadow. However, we recommend avoiding direct application on lash extensions themselves, as applying any primer or skincare product directly on the lashes may affect the wear and longevity of the extensions. For best results, apply a thin layer only on the eyelid while keeping the lash line clear. This helps you enjoy your makeup look while protecting your extensions. Best Regards, Milani cosmetics

    submitted byMilani Team - 18 days ago
    Brand expert

Q: What type of finish does this eyeshadow primer provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: It provides a natural, translucent finish once applied.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the eyeshadow primer suitable for vegan consumers?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, this eyeshadow primer is vegan and 100% cruelty-free.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin types are recommended for this product?

submitted by AI Shopping Assistant - 3 months ago
  • A: The eyeshadow primer is recommended for combination skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the product suitable for all skin tones?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the eyeshadow primer is suitable for all skin tones.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the primary purpose of this eyeshadow primer?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer is designed to intensify eyeshadow color and extend its wear throughout the day.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: does this primer have a matte beige color?

submitted by dove - 4 months ago
  • A: Hello, thank you for contacting Milani! The Milani Eyeshadow Primer in "Invisible" is designed to dry down completely clear on the skin. While it provides a smooth matte finish to prevent creasing and enhance color payoff, it does not have a beige tint or pigment. XO, Milani

    submitted byMilani Team - 4 months ago
    Brand expert

Q: Is the primer oil-free?

submitted by Gina - 9 months ago
  • A: Hi there, Thank you for reaching out. We're happy to confirm that our Milani Eyeshadow Primer – Invisible is oil-free. This lightweight formula goes on nude and dries invisibly, helping your eyeshadow stay vibrant and crease-free all day. It’s especially great for oily lids, as it creates a smooth barrier that helps control shine and prevent creasing. Let us know if you have any other questions — we’re always here to help. XO, Milani Cosmetics

    submitted byMilani Team - 9 months ago
    Brand expert

Q: Will this brighten a dark lid even without eyeshadow? Will it be slightly pink or nude or totally invisible?

submitted by Von - 2 years ago
  • A: Hello, Thank you for contacting Milani! This primer is designed to brighten and smooth the eyelid even if you're not planning to wear eyeshadow on top. While it's labeled "Invisible," it works wonders to create a clean, even canvas, so you'll notice a subtle enhancement in the brightness of your lid without any noticeable color. It doesn't add a pink or nude tint, so you can expect it to remain virtually invisible while still offering that perfected look. XO, Milani

    submitted byMilani Team - 2 years ago
    Brand expert

Additional product information and recommendations

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Frequently bought together

Guests are saying

This eyeshadow primer has garnered a strong following for its ability to keep eyeshadow vibrant and crease-free throughout the day, even in challenging conditions. Many guests appreciate its smooth application and effectiveness on oily eyelids, making it a reliable choice for various eye looks. However, some guests have reported issues with irritation and changes in formula, which may affect sensitive users. Overall, it remains a popular option for those seeking long-lasting eye makeup.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 631 reviews
    easy to apply: 4.31 out of 5
    easy to remove: 4.41 out of 5
    long lasting: 3.94 out of 5
    quality: 3.88 out of 5
    value: 3.97 out of 5
    72% would recommend
    147 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 April, 2026Verified purchase

    New formulation ineffective

    The new formulation (purple tube) is totally different and ineffective. The old one (grey) was comparable and even better then the urban decay at a cheaper price. The texture of the new one is slippery and my eyeliner was a mess in 15 minutes.
    1 reply from Milani Team team - 4 days ago
    We’re sorry to hear the new formula did not meet your expectations and caused issues with application and wear time. We understand how important performance and consistency are, especially with a product you loved before.
    Patricia
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 April, 2026Verified purchase

    (no review title)

    works good keeps eye makeup in place all day no fading
    1 reply from Milani Team team - 10 days ago
    We truly appreciate your support and hope you continue enjoying your Milani favorites
    lip stick
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on Milani

    (no review title)

    I bought this product and I’ve been using it for a little while now in my eyeshadow last all day I tear up a lot and usually my eyeshadow will disappear when that happens but not when I use this primer
    Christy59
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on Milani

    Eyeshadow Stays Put!

    Wow! I have used many eye primers, but this one is truly a winner. I have texture on my lids as I have aged, and this primer does NOT let my shadow crease! I have deep creases in my inner corners, and I never have to touch up or rub to smooth out because it stays put!
    CyBer
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on Milani

    Stays put! Period!

    I've tried several eye primers, including Urban Decay and this is my favorite! I put it all around my eyes, including my brows, wait about 30 seconds then apply eye makeup. Stays put even in 95°+ heat. I definitely recommend this!
    Inshane
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Medium

    Has changed...

    I think the formula for this product recently changed. It used to come in a silver tube and did not bother my eyes at all, but the last time I purchased it, it was in a purple tube and now every time I sweat it makes my contacts fog up and my eyes burn. It also has a different texture. It used to be more sandy/gritty and stayed on better but now it does not stay on as well. Caution to those with sensitive eyes. It’s a bummer because this was my go to product for years!
    1 reply from Milani Team team - 2 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    Kalielise
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    9 March, 2026
    originally posted on Milani

    Great results

    I love this eyeshadow primer - it keeps every eye look in place all day. I wear a smokey eye quite often and it keeps the dark and light shades in place. For brighter eye looks, the shadow kept their vibrancy.
    Jeaniejay
    Did you find this review helpful?
    1 out of 5 stars
    7 March, 2026Verified purchase
    • Skin tone: Light
    • Eye color: Hazel
    • Skin type: Combination
    • Hair color: Brunette

    Skin reaction

    This product, although effective in keeping my eyeshadow and liner looking good for New Year’s Eve, my eyelid skin had a bad reaction however… my eye area was itching all night and I thought it was just because I’m not use to wearing a lot of eye makeup and then later on when I used a micelar water to remove my makeup I noticed it was red and inflamed. When I work up the next morning I definitely had a rash that looked like excema or psoriasis (which I’ve never had before) also it was the only new makeup product I had introduced that night. Everything else I used… makeup, micelar makeup remover, cleanser, skin prep… were all items I have used before or using consistently for months so this is why I know it was this specific product that gave me contact psoriasis also cause the rash was on my eyelid and general eye area… took a couple weeks to get back to normal and even now I have had some minor flare ups when adding new products around my eye - which has never been the case for me
    1 reply from Milani Team team - 2 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    Anna
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2026Verified purchase
    • Skin tone: Medium
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Combination

    (no review title)

    Wife loves this shade
    Tommy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on Milani

    Stays put!

    Really great for my powder shadows. No creasing, no smudges. Comes off with facial soap pretty easily. Fantastic!
    Lovemilanifan
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on Milani

    Amazing

    Amazing! I have tried so many eyeshadow primers over the years and this is the only one that works. I hope it is never discontinued.
    Cmur317
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 December, 2025Verified purchase

    GREAT PRODUCT

    LOVE THIS STUFF
    1 reply from Milani Team team - 4 months ago
    Thank you for your feedback! We’re thrilled to hear you love it and appreciate you sharing your experience.
    Ann
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 December, 2025Verified purchase
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Dark
    • Hair color: Black
    • Skin concern: Dark circles, Puffiness

    (no review title)

    From the first time use, I could still see my eyeshadow at the end of the day. It wasn’t like that before. Before use, I couldn’t see any evidence that I had eyeshadow on.
    1 reply from Milani Team team - 4 months ago
    Thank you for your feedback. We’re sorry to hear the product didn’t perform as expected and appreciate you sharing your experience.
    Tara
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Dry
    • Skin concern: Aging, Dark circles, Puffiness, Uneven skin tone, Pores
    • Hair color: Brunette
    • Eye color: Brown

    Works

    Works better than more expensive primers
    1 reply from Milani Team team - 5 months ago
    We’re so glad to hear it’s working well for you! Thank you for sharing your experience.
    Kat
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 November, 2025Verified purchase
    • Skin type: Oily
    • Skin concern: Cellulite, Pores, Sun damage, Redness, Blackheads, Acne
    • Skin tone: Light

    Works great!

    I love this primer! I’ve used it under eyeshadow and my eyeshadow won’t budge all day. I have pretty oily eyelids so this comes in handy with whichever eye look I do that involves eyeshadow and liner.
    1 reply from Milani Team team - 6 months ago
    Thank you so much for your review! We’re thrilled to hear the primer keeps your eyeshadow in place all day — especially with oily lids. So glad it’s become a go-to for your looks!
    Stephanie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2025Verified purchase

    The only primer that works on my oily lids!

    I have very oily skin and oily eyelids. I have tried Urban Decay, NYX, MAC, and others and none seemed to work. I tried this one and it was the only time my makeup did not crease all day. You just have to let it dry for a little, smooth it out if any creases formed, then apply shadow. It stays on all day without any creases and it also helped my eyeliner stay on better. I would actually be devastated if they stopped selling this primer. In regards to its potential cons, I would say to make sure to only use it in your eye lid area. I accidentally got some on my under eye once and it looked cakey.
    1 reply from Milani Team team - 6 months ago
    Thank you so much for sharing your experience! We’re thrilled to hear that this primer worked so well for your oily skin and kept your makeup crease-free all day—that’s exactly what we love to hear. We appreciate your helpful tip about letting it dry and keeping it to the eyelid area. Thanks again for the amazing review!
    Margo
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    20 October, 2025
    originally posted on Milani

    Those eyes glow!

    Helps my eyeshadow stay on for literally hours during the crazy work day!
    Elizabeth
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 October, 2025
    originally posted on Milani

    Great Primer that goes on and dries!!!

    I bought this a few weeks ago and am so very pleased! I’ve been looking for a primer for a LONG time that goes on and dries! Most of them stay wet and the eyeshadow sticks and won’t spread out for an even and finished look! I love this primer! I was so excited with how well it went on and how easy it was to apply my eyeshadow that I ran out and bought another one! I hope they don’t ever do away with this product!!! I definitely recommend it!
    Buckeye Gal
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 October, 2025
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Combination
    • Hair color: Brunette

    (no review title)

    This primer made my eyelids burn and started pilling after I let it dry
    1 reply from Milani Team team - 7 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    rz
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 October, 2025

    wanted to like it but dont.

    I bought this one after my holy grail elf decided to change their perfect formula (and double their price). I had high hopes for this based off reviews but it does nothing for me.
    1 reply from Milani Team team - 7 months ago
    Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
    angela
    easy to apply: 2 out of 5
    easy to remove: 2 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

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