Milani Eyeshadow Primer - Invisible - 0.30 fl oz: Paraben-Free, Sulfate-Free, Phthalate-Free
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Guests are saying
This eyeshadow primer has garnered a strong following for its ability to keep eyeshadow vibrant and crease-free throughout the day, even in challenging conditions. Many guests appreciate its smooth application and effectiveness on oily eyelids, making it a reliable choice for various eye looks. However, some guests have reported issues with irritation and changes in formula, which may affect sensitive users. Overall, it remains a popular option for those seeking long-lasting eye makeup.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 631 reviews
easy to apply: 4.31 out of 5
easy to remove: 4.41 out of 5
long lasting: 3.94 out of 5
quality: 3.88 out of 5
value: 3.97 out of 5
72% would recommend
147 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
New formulation ineffective
The new formulation (purple tube) is totally different and ineffective. The old one (grey) was comparable and even better then the urban decay at a cheaper price. The texture of the new one is slippery and my eyeliner was a mess in 15 minutes.
1 reply from Milani Team team - 4 days ago
We’re sorry to hear the new formula did not meet your expectations and caused issues with application and wear time. We understand how important performance and consistency are, especially with a product you loved before.
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
(no review title)
works good keeps eye makeup in place all day no fading
1 reply from Milani Team team - 10 days ago
We truly appreciate your support and hope you continue enjoying your Milani favorites
5 out of 5 stars
13 April, 2026
originally posted on Milani
(no review title)
I bought this product and I’ve been using it for a little while now in my eyeshadow last all day I tear up a lot and usually my eyeshadow will disappear when that happens but not when I use this primer
5 out of 5 stars
21 March, 2026
originally posted on Milani
Eyeshadow Stays Put!
Wow! I have used many eye primers, but this one is truly a winner. I have texture on my lids as I have aged, and this primer does NOT let my shadow crease! I have deep creases in my inner corners, and I never have to touch up or rub to smooth out because it stays put!
5 out of 5 stars
21 March, 2026
originally posted on Milani
Stays put! Period!
I've tried several eye primers, including Urban Decay and this is my favorite! I put it all around my eyes, including my brows, wait about 30 seconds then apply eye makeup. Stays put even in 95°+ heat. I definitely recommend this!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 March, 2026Verified purchase
- Skin type: Normal
- Skin tone: Medium
Has changed...
I think the formula for this product recently changed. It used to come in a silver tube and did not bother my eyes at all, but the last time I purchased it, it was in a purple tube and now every time I sweat it makes my contacts fog up and my eyes burn. It also has a different texture. It used to be more sandy/gritty and stayed on better but now it does not stay on as well. Caution to those with sensitive eyes. It’s a bummer because this was my go to product for years!
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
9 March, 2026
originally posted on Milani
Great results
I love this eyeshadow primer - it keeps every eye look in place all day. I wear a smokey eye quite often and it keeps the dark and light shades in place. For brighter eye looks, the shadow kept their vibrancy.
1 out of 5 stars
7 March, 2026Verified purchase
- Skin tone: Light
- Eye color: Hazel
- Skin type: Combination
- Hair color: Brunette
Skin reaction
This product, although effective in keeping my eyeshadow and liner looking good for New Year’s Eve, my eyelid skin had a bad reaction however… my eye area was itching all night and I thought it was just because I’m not use to wearing a lot of eye makeup and then later on when I used a micelar water to remove my makeup I noticed it was red and inflamed. When I work up the next morning I definitely had a rash that looked like excema or psoriasis (which I’ve never had before) also it was the only new makeup product I had introduced that night. Everything else I used… makeup, micelar makeup remover, cleanser, skin prep… were all items I have used before or using consistently for months so this is why I know it was this specific product that gave me contact psoriasis also cause the rash was on my eyelid and general eye area… took a couple weeks to get back to normal and even now I have had some minor flare ups when adding new products around my eye - which has never been the case for me
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2026Verified purchase
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
(no review title)
Wife loves this shade
5 out of 5 stars
19 February, 2026
originally posted on Milani
Stays put!
Really great for my powder shadows. No creasing, no smudges. Comes off with facial soap pretty easily. Fantastic!
5 out of 5 stars
11 February, 2026
originally posted on Milani
Amazing
Amazing! I have tried so many eyeshadow primers over the years and this is the only one that works. I hope it is never discontinued.
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2025Verified purchase
GREAT PRODUCT
LOVE THIS STUFF
1 reply from Milani Team team - 4 months ago
Thank you for your feedback! We’re thrilled to hear you love it and appreciate you sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
- Skin type: Combination
- Eye color: Brown
- Skin tone: Dark
- Hair color: Black
- Skin concern: Dark circles, Puffiness
(no review title)
From the first time use, I could still see my eyeshadow at the end of the day. It wasn’t like that before. Before use, I couldn’t see any evidence that I had eyeshadow on.
1 reply from Milani Team team - 4 months ago
Thank you for your feedback. We’re sorry to hear the product didn’t perform as expected and appreciate you sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Dry
- Skin concern: Aging, Dark circles, Puffiness, Uneven skin tone, Pores
- Hair color: Brunette
- Eye color: Brown
Works
Works better than more expensive primers
1 reply from Milani Team team - 5 months ago
We’re so glad to hear it’s working well for you! Thank you for sharing your experience.
5 out of 5 stars
Thumbs up graphic, would recommend
17 November, 2025Verified purchase
- Skin type: Oily
- Skin concern: Cellulite, Pores, Sun damage, Redness, Blackheads, Acne
- Skin tone: Light
Works great!
I love this primer! I’ve used it under eyeshadow and my eyeshadow won’t budge all day. I have pretty oily eyelids so this comes in handy with whichever eye look I do that involves eyeshadow and liner.
1 reply from Milani Team team - 6 months ago
Thank you so much for your review! We’re thrilled to hear the primer keeps your eyeshadow in place all day — especially with oily lids. So glad it’s become a go-to for your looks!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
The only primer that works on my oily lids!
I have very oily skin and oily eyelids. I have tried Urban Decay, NYX, MAC, and others and none seemed to work. I tried this one and it was the only time my makeup did not crease all day. You just have to let it dry for a little, smooth it out if any creases formed, then apply shadow. It stays on all day without any creases and it also helped my eyeliner stay on better. I would actually be devastated if they stopped selling this primer. In regards to its potential cons, I would say to make sure to only use it in your eye lid area. I accidentally got some on my under eye once and it looked cakey.
1 reply from Milani Team team - 6 months ago
Thank you so much for sharing your experience! We’re thrilled to hear that this primer worked so well for your oily skin and kept your makeup crease-free all day—that’s exactly what we love to hear. We appreciate your helpful tip about letting it dry and keeping it to the eyelid area. Thanks again for the amazing review!
5 out of 5 stars
20 October, 2025
originally posted on Milani
Those eyes glow!
Helps my eyeshadow stay on for literally hours during the crazy work day!
5 out of 5 stars
13 October, 2025
originally posted on Milani
Great Primer that goes on and dries!!!
I bought this a few weeks ago and am so very pleased! I’ve been looking for a primer for a LONG time that goes on and dries! Most of them stay wet and the eyeshadow sticks and won’t spread out for an even and finished look! I love this primer! I was so excited with how well it went on and how easy it was to apply my eyeshadow that I ran out and bought another one! I hope they don’t ever do away with this product!!! I definitely recommend it!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
(no review title)
This primer made my eyelids burn and started pilling after I let it dry
1 reply from Milani Team team - 7 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025
wanted to like it but dont.
I bought this one after my holy grail elf decided to change their perfect formula (and double their price). I had high hopes for this based off reviews but it does nothing for me.
1 reply from Milani Team team - 7 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.