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Ulta Beauty Collection Matte Veil Eye Primer - 0.3 fl oz - Ulta Beauty
$13.00
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About this item
Highlights
- Longwearing up to 12 hours
- Can be used with multiple eye product formulas—powders, gels, creams and loose pigments
- Tube sleeve made from 79% bioplastic
- Proudly cruelty free with clean ingredients
Description
Your eyeshadow will thank you later. Ulta Beauty Collection's Matte Veil Eye Primer provides a crease-proof base for your eye looks to stay put. Use primer under eyeshadow & eyeliner to make color pigments pop and diminish fallout. Great for glitter or metallic shadows too! Apply to eyelids using fingertips or an eyeshadow brush prior to eyeshadow and liner application. Tube sleeve made from 79% bioplastic. Formerly known as Matte Eye Primer.
Suggested Age: 10 Years and Up
Color Palette: Light Tones
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Concealing, Priming
Recommended Skin Type: Normal
Net weight: .3 fl oz (US)
TCIN: 91382436
UPC: 717897114917
Item Number (DPCI): 342-02-3770
Origin: Imported
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Shipping details
Estimated ship dimensions: 0.83 inches length x 1.13 inches width x 4.21 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eye primer has garnered positive feedback for its ability to keep eyeshadow in place for long hours, making it a favorite among guests with oily eyelids. Many appreciate its smooth application and the way it enhances eyeshadow colors without creasing. While some guests have noted changes in the formula, the overall performance remains impressive, especially for those seeking an affordable alternative to high-end brands. Its versatility allows it to be used alone or under makeup, making it a staple in many beauty routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1918 reviews
66% would recommend
3 recommendations
5 out of 5 stars
3 December, 2025
originally posted on http://www.ulta.com
You need this!
I have always used urban decay or tarte shape tape concealer. Let me tell you, this is better than both. I put this on underneath my eyeshadow and eyeliner, before I went to work & this didnt crease my eyeshadow at all! Thats says alot for me because typically nothing reallys works because I have oily eyelids, even urban decay didnt really work the best. This primer tho, I am absolutely blown away. 10/10. Dont even second guess, put it in your cart.
1 out of 5 stars
9 November, 2025
originally posted on http://www.ulta.com
Too thin
Newer packing product is too thin. Makes my eyes water and red, smudging bybyhe end of the day. I like the old one better.
4 out of 5 stars
8 November, 2025
originally posted on http://www.ulta.com
Good
Gets the job done but no so much different from using concealer
2 out of 5 stars
6 November, 2025
originally posted on http://www.ulta.com
Not loving the new formula.
Like the lighter color but it feels Dewey, does not cover as well as the prior formula, and I get creases and less wear time as with the prior mix. Very disappointing for this heavy hooded oily girl.
5 out of 5 stars
1 November, 2025
originally posted on http://www.ulta.com
Just as Good as UD!
I have been looking for a primer that was less expensive than my usual Urban Decay primer. This one is it! Goes on smooth, gives my lid a bit of color, keeps my shadow all day!
4 out of 5 stars
17 October, 2025
originally posted on http://www.ulta.com
Gel pencil eyeliner stays put
This primer solved the problem I had of my pencil eyeliner rubbing off on the lid below my eyebrow. It does look a little cakey, but i use it over a concealer which might affect it. I will keep using it tho.
5 out of 5 stars
16 October, 2025
originally posted on http://www.ulta.com
Perfect matte
I have oily eye lids so this product of perfect so that my eye liner doesn't bleed on to my lid.
5 out of 5 stars
7 October, 2025
originally posted on http://www.ulta.com
Good eyeshadow base
I am very happy with the coverage and find it an effective primer for my eyeshadow at a reasonable price point. It isn't greasy and doesn't cake.
5 out of 5 stars
5 October, 2025
originally posted on http://www.ulta.com
This is the Best Eye Primer I've Ever Used. It beats Urban .
It doesn't melt, it doesn't go anywhere when I exercise.
5 out of 5 stars
17 September, 2025
originally posted on http://www.ulta.com
Best eyeshadow base!
An excellent eye base for my older eyelids. Great neutral covers imperfections.
5 out of 5 stars
2 September, 2025
originally posted on http://www.ulta.com
I would buy this again! Wait i have
I love it makes my eyemake up last longer . Great product.
5 out of 5 stars
26 August, 2025
originally posted on http://www.ulta.com
Makes all my eyeshadows wear longer.
Makes all my eyeshadows look better too.
2 out of 5 stars
22 August, 2025
originally posted on http://www.ulta.com
Changed formula
This used to be my holy grail eye primer…until they changed it. Now it's pretty much useless.
5 out of 5 stars
19 August, 2025
originally posted on http://www.ulta.com
Will not do without!
A staple item in my daily routine. If I'm wearing eyeshadow this product is a non-negotiable.
5 out of 5 stars
18 August, 2025
originally posted on http://www.ulta.com
My new holy grail
I've only used the Urban Decay primer but I've been on the hunt for a less expensive alternative. I finally found a product that actually works for my very oily eyelids. I use it everyday for work (8 hour shift) and my eyelids aren't oily or creased!
5 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
Great primer
This is one of the best eye shadow primers I have used. I have been using urban decay for 15 years or so and this is way better.
4 out of 5 stars
5 August, 2025
originally posted on http://www.ulta.com
Great Primer
This is one of the best eye shadow primers I have used. I have been using Urban Decay for the past 15 years or so and this is way better. I only have one little crease but I dont know for sure if I rubbed my eye at some point in the day or if it's from the primer. Either way it is very good at making the color last long.
5 out of 5 stars
31 July, 2025
originally posted on http://www.ulta.com
Worth the purchase
Great product for the price! Helps eyeshadow to stay put and without a crease! Can't beat the price! It is a deal!
5 out of 5 stars
30 July, 2025
originally posted on http://www.ulta.com
it works
I use a very small amount on each eye. It's more on the matte side so it could be a bit drying if I use a lot. I really love that my eyeshadow doesn't crease at all even on a hot sweaty day. I was using urban decay for years but my eyeshadow would crease after a couple hours. I had nothing to lose by giving this one a try. I'm glad I did.
5 out of 5 stars
29 July, 2025
originally posted on http://www.ulta.com
Good value
I've used this eye primer for many years. It has a nice texture, not too thick or too thin.