Make Your Own Lane - (Work in Progress) by Laurent Simon

About the Book

Your go-to guide for thinking and solving problems creatively at work.

Book Synopsis

The professional landscape is increasingly automated and evolving. With AI taking on more and more tasks and disruption becoming ever more common, creative thinking has become the key skill of the day.

If you're a young professional, you need to be able to think around topics, find multiple ways of solving a problem, develop new approaches to their work and find ways to enhance existing processes. Make Your Own Lane shows you how to create by association and elimination and draw inspiration from the world around you to truly unlock your creative mind and hone your own approach to work.

Once you've read this book, you'll understand what this skill looks like on a practical level as well as how to display creativity in job applications, interviews and the first 100 days of a role, equipping you for the workforce of the future.

You don't have to have it all figured out. Work in Progress is a series for anyone building confidence at work, whether you're stepping into a new role, switching paths or figuring things out as you go. These books help you build essential skills like speaking up, navigating setbacks and working with mentors, all without the pressure. Straightforward and practical, they make sense of the things no one teaches you, like what "professional" actually looks like. No jargon. Just real advice to help you grow with confidence, at your own pace. Because learning how to work is part of the job.

About the Author

Laurent Simon is chief creative officer at BMB Agency, a creative branding agency who are committed to unexpected ideas that solve problems. Over the course of his career, he's won over 400 awards for both creativity and effectiveness. From 2020 to 2022, he was named a Top 20 Creative Leader in the UK. He has been involved with John Lewis Christmas adverts, been an executive creative director at the BBC and contributed to his company winning Agency of the Year on multiple occasions. He is based in London, UK.