Digital Marketing Strategy - 4th Edition by Simon Kingsnorth

About the Book

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Book Synopsis

Ready to develop and implement a digital marketing strategy that elevates your career?

Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.

You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples

With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career.

Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

Review Quotes

"Digital Marketing Strategy by Simon Kingsnorth captures the next wave of digital marketing with clarity and insight. Reviewing the impact of AI, automation and Web3 this book provides detailed and practical direction in a fast-changing digital landscape. The addition of prompts, key takeaways and tailored further reading makes it invaluable for both teaching and practice."-- "Hannah Edyvean, Senior Lecturer, Leeds Beckett University"

"Kingsnorth's expertise shines through in his ability to demystify complex topics and present them in a clear, accessible framework. The inclusion of the latest trends and technologies ensures that readers are equipped with the most current knowledge to navigate the ever-evolving digital landscape. I wholeheartedly recommend this book to anyone serious about mastering digital marketing. It is a must-read for students who are embarking on their careers and an invaluable reference for seasoned professionals who want to stay at the forefront of the industry."-- "Eamonn O'Raghallaigh, Teaching Fellow in Digital Marketing & AI, Trinity Business School, Dublin"

"With this fourth edition, Simon Kingsnorth captures the latest trends around AI and the changing marketing landscape perfectly whilst retaining the core strategic approach that this book is so well regarded for."-- "Simon Schneiders, Founder & CEO, Blue Array SEO"

About the Author

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in Reading, UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of The Digital Marketing Handbook and Marketing in Web 3.0 also published by Kogan Page.