Magnetic Influence - by Tim Castle

About the Book

Learn how to negotiate as a human in a world that is increasingly automated, fragmented and online.

Book Synopsis

As AI transforms business faster than ever, mid and senior-level negotiators must blend cutting-edge technology with emotional intelligence to lead complex conversations and close deals that last.

Tim Castle, a renowned negotiation expert, presents his Magnetic Influence framework to help you build authentic connection in a digital, automated world. Through practical storytelling and proven strategies, you'll learn how to use AI agents to speed up sales cycles and deepen trust with clients and partners.

This book offers actionable insights to master high-stakes negotiations where technology and trust come together. You'll gain the skills to stay ahead by combining data-driven tools with the human influence that moves deals forward.

Magnetic Influence empowers experienced negotiators to thrive in a rapidly evolving landscape, leading with empathy, influence, and tech savvy for lasting success.

Themes include: mastering emotional intelligence, integrating AI into negotiation workflows, crafting persuasive stories, balancing technology with empathy, managing high-pressure talks, and embracing digital change to unlock new opportunities.

About the Author

Tim Castle is a globally recognized authority in negotiation, leadership and sales performance. In 2025, he was named one of the Top 30 Negotiation Professionals in the World by Global Gurus and won a Silver Medal at the Axiom Business Book Awards for The Momentum Sales Model. Castle teaches leaders, sales professionals and entrepreneurs to unlock unstoppable momentum and achieve high-stakes success. He hosts 'The Tim Castle Show' podcast, where he talks with elite performers and thought leaders. He is based in Singapore.