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Madison Reed ColorWonder Demi-Permanent Hair Color Cream
$34.49
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About this item
Highlights
- Better Off Bronze is a radiant medium reddish brown for brunette hair
- ColorWonder adds a vibrant pop of color, boosts or darkens your existing shade
- Demi-permanent formula lasts up to 25 washes (Depending on condition of hair and specific shade used.)
- Easy to apply and works in just 20 minutes
- Color washes out gradually, so no harsh regrowth line
- Color results vary based on current hair color - lighter hair will have brighter results, darker hair will have more subtle results
- Does not lighten hair
- Perfect for every hair texture and type
- Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- Cruelty Free and Leaping Bunny certified
Description
SALON-QUALITY DEMI-PERMANENT HAIR COLOR: Flirt with your hair color with ColorWonder Demi-Permanent Hair Color! Get a vibrant pop of color, boost or darken your existing shade, or blend away the first signs of gray. ColorWonder is super quick and easy to use. It goes on in 20 minutes, lasts up to 25 washes*, and washes out gradually. (No harsh regrowth line here, TYVM!) It does not lighten or permanently change your color, and it’s free from harsh ingredients* – making it perfect for every hair type and texture.
This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.
Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.
*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
This kit includes everything you need to ColorWonder: Demi-Permanent Hair Color, Conditioning Color Activator, Cleansing Wipe, Protective Hair Cap, Gloves, ColorSolve™ Daily Moisture Shampoo, ColorSolve™ Daily Moisture Conditioner. ColorWonder Instructions. Find "the one for right now" in our lineup of swoon-worthy shades. Whether you want to go bold or timeless - ColorWonder will take you there with super-shiny, healthy-looking color. Plus, our exclusive professional-strength formula is full of hair-loving ingredients. It’s made with nourishing keratin, argan oil, and ginseng root extract – and is free from ingredients like ammonia, PPD, and resorcinol. And cruelty-free, always.
Note: ColorWonder does not provide full gray coverage. Color results vary by starting level. The amount of color change you will see is dependent on your starting level. The lighter your hair, the brighter and more vivid the result; the darker your hair - the more muted and subtle the result. If you have highlighted or bleached hair, expect to see brighter pops of color on those strands of hair.
*Depending on condition of hair and specific shade used. Free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
Hair Type: All Hair Types
Health Facts: Ammonia-Free, Contains Argan Oil, Sodium Lauryl Sulfate-Free, Paraben-Free, Phthalate-Free, Gluten-Free, Sulfate-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Hair Coloring
Processing Time: 20 Minutes
TCIN: 94944478
UPC: 850062045019
Item Number (DPCI): 063-01-2353
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
AUT IS P HAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRE LIMINARY SKIN TES ACCORDING TO ACCOMPANYING DIRE HOULD FIRST B DE, THIS PRODUCT MUST NOT LASH OR EYEBROWS TO DO SO MAY ESS., N WI CAUSE 9 AN FOLLOW HAD A REAL TO A H/ DY SENSIT D. A IGED SC SKIN ALLERG 48 HOURS B LAC TIME YOU COLOR (SEE INSIDE BOX), EVEN HAVE ALREADY USED COLORING PRODUCTS BEFORE, TEMPORARY "BLACK HENNA" TATTOOS MAY INCREASE YOUR RISK OF ALLERGY TO THIS PRODUCT, AVOID CONT ACT WITH EYES, IN CASE OF CONTACT WITH EYES, IMMEI LY NA TER. USE GLOVES PROVIDED, THIS PRO USED ON CHILDREN. KEEP OUT OF RI ON WHILE COLORING HAIR, NG ! IN IN ON E SCALP RINSE IMA SE, READ AND FOLLOW THE EN SED INSTRU REFULLY BEFORE USE,Shipping details
Estimated ship dimensions: 7.7 inches length x 4.2 inches width x 3.6 inches height
Estimated ship weight: 0.65 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: My hair is medium brown with about 50 percent white. Will this blend the white patches and make it look like highlights?
submitted by Kata - 2 months ago
A: ColorWonder is formulated to blend up to 25% gray. You can still use ColorWonder; however, you will find that the red violet tone in this shade will appear brighter and lighter on the grays compared to the rest of the hair.
submitted byMadison Reed - 23 days agoBrand expert
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4.4 out of 5 stars with 859 reviews
4 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Love it
Easy to use. Nice smell. Coverage is better than I expected. Even covered grey. I opted for demi-permanent so that it would gradually wash out and not leave a visible line. Unfortunately, that means I have to color about every 3 weeks. I wish it lasted a bit longer.
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Best color for me
I finally have the color that I've been looking for! It's rich chestnut red is exactly right for me.
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Brunette Bombshell
The color is beautiful! Got a few compliments!
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Best Demi-Permanent!!
LOVE this product!! I have 25-30% gray hair and it covers and fades so slightly with a softer grow out line....my grays look like highlights!! Its a genius way to grow your hair our OR color more gently.
5 out of 5 stars
30 December, 2025
originally posted on http://www.madison-reed.com
Iconic Bronde
Loved it! Super easy and great coverage.
2 out of 5 stars
24 December, 2025
originally posted on http://www.madison-reed.com
Demipermanent
Found out I am allergic to this Product. Applied as directed, head started Burning, and itching. Had to rinse it off.
2 out of 5 stars
20 December, 2025
originally posted on http://www.madison-reed.com
way too dark and purple
Giving two stars for the ease of use of this kit. However the color result is nowhere near any idea of the color bronze. I color my hair with Madison Reed's Firenze Brown so it's a light-medium brown with golden / mahogany tones. This kit turned my hair black with a cheap-looking purple-red cast. Praying that the complaints that it fades quickly are true. I wish I could undo it.
5 out of 5 stars
16 December, 2025
originally posted on http://www.madison-reed.com
Great product!!
Love the color and how shiny and healthy my hair looks! Covered grays and even seemed to have tamed them. I'll def continue to use Madison Reed. Truly impressed!
3 out of 5 stars
16 December, 2025
originally posted on http://www.madison-reed.com
Does NOT cover any gray
Color applied nicely and looked pretty spot on with what it looked like on package, but did not cover any of the little gray I have.
1 out of 5 stars
16 December, 2025
originally posted on http://www.madison-reed.com
More Permanent than Demi
This shade is very brassy and as much as I try to cover it up or reduce the brassiness with semi-permanent colors over it, it just stays there -- even 3 months later. I have a severe growth line which shouldn't happen with demi color. The shade itself reminds me of color my great grandmother might have used when I was a kid. LOL and ugh. So anyway, I would consider this permanent hair color just and FYI.
5 out of 5 stars
25 November, 2025
originally posted on http://www.madison-reed.com
Color
It made my feel fabulous smooth textured I really like the Demi perm and it was the first time adding any color to my hair
5 out of 5 stars
11 November, 2025
originally posted on http://www.madison-reed.com
A review
This color is delicious. I love it ;) definitely recommend.
5 out of 5 stars
8 November, 2025
originally posted on http://www.madison-reed.com
Love it.
I like the red color. I didn't know how it was going to be with my natural color but I really love it.
5 out of 5 stars
29 October, 2025
originally posted on http://www.madison-reed.com
Shiny, vibrant color
I'm loving the shade of plum this Demi dye delivered. I have some grey hair and it's a unique dimension with the shades of violet that it adds to them.
5 out of 5 stars
23 October, 2025
originally posted on http://www.madison-reed.com
Love it!
Beautiful color! I had been dying my hair a lighter brown (permanent hair color) and decided to go darker. I have some gray hair and was initially hesitant to try demi-permanent dye, but I had read that the demi-permanent color kits did a great job covering grays. Sure enough - this product worked great and covered my grays. And the color is a nice, rich brown. I love it! I'm going to try other demi-permanent colors from Madison Reed.
5 out of 5 stars
22 October, 2025
originally posted on http://www.madison-reed.com
Saving me money
I thought Bronde would darken my hair, but it looks the same. I guess that's good for the first time. The samples were fantastic. I have used several expensive shampoos/conditioners, but yours is top notch.
5 out of 5 stars
22 October, 2025
originally posted on http://www.madison-reed.com
Works great
Dyed about a week ago , black still going strong (my hair length hits between chin & shoulders). Says it doesn't cover grays but any white hair I had is a blue black along with the rest of my otherwise brown/ red undertone hair.
5 out of 5 stars
18 October, 2025
originally posted on http://www.madison-reed.com
I love the color but I think maybe I should g
It's good but a little yo dark I'd like to go a shade lighter please.
5 out of 5 stars
10 October, 2025
originally posted on http://www.madison-reed.com
Fantastic color
I love the color and the products !
2 out of 5 stars
1 October, 2025
originally posted on http://www.madison-reed.com
Too warm, too red
Too warm, too red/orange