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L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz
$11.99 ($1.90/fluid ounce)
In Stock
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About this item
Highlights
- Light Brown Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Light Brown Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
- Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
- Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free, Sulfate-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
Net weight: 6.3 fl oz (US)
TCIN: 11485245
UPC: 071249210635
Item Number (DPCI): 063-01-0508
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1, 3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1130434: aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, ci 77891/titanium dioxide, p-aminophenol, m-aminophenol, 2-amino-3-hydroxypyridine, 4-amino-2-hydroxytoluene, ascorbic acid, sodium metabisulfite, ammonium thiolactate, 2-methylresorcinol, 2-methyl-5-hydroxyethylaminophenol, dimethicone, pentasodium pentetate, proline, p-phenylenediamine, fragrance, carbomer, threonine, resorcinol f.i.l. # d174441/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1, 3-octadecanediol, soluble collagen f.i.l. # d52825/3' '
Shipping details
Estimated ship dimensions: 6.58 inches length x 3.59 inches width x 2.92 inches height
Estimated ship weight: 0.562 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4102 reviews
effectiveness: 3.77 out of 5
quality: 3.77 out of 5
value: 3.73 out of 5
68% would recommend
481 recommendations
4 out of 5 stars
3 January, 2026
originally posted on influenster.com

Excellent hair color.
[This review was collected as part of a promotion.] I love the darker color makes my hair look healthier. It didn't dry my hair out actually made it softer. The color goes well with my skin tone as well it's hard for me to find a good color I think I just did!!
4 out of 5 stars
3 January, 2026
originally posted on influenster.com

Affordable, DIY
[This review was collected as part of a promotion.] This shade does exactly what it promises if you’re aiming for a neutral, cool-leaning blonde without brassiness. The 7.5A Medium Ash Blonde comes out soft and balanced — not too dark, not icy, and definitely not yellow — especially if your starting color is already in the medium to light brown range. The formula feels creamy and conditioning, and my hair didn’t feel fried or stripped afterward, which is always the gamble with at-home permanent color. Coverage was even from roots to ends, including grays, and the tone looked natural rather than flat or muddy, which ash shades can sometimes do. It’s a solid choice if you want polished, salon result at home, as long as you’re realistic about your base color and not expecting it to lift very dark hair dramatically. Overall, reliable, forgiving, and one of the better ash blondes in the drugstore category.
5 out of 5 stars
3 January, 2026
originally posted on influenster.com

Easy to apply and great results!
[This review was collected as part of a promotion.] This was an easy to apply hair color. I got a nice golden tone over my dark brown hair, which I’ve been wanting to do as I thought my hair was too dark. This was a real pleasure to apply and the results were a pleasure as well!
4 out of 5 stars
2 January, 2026
originally posted on influenster.com

Reason for EXCELLENCE crème
[This review was collected as part of a promotion.] I got the light brown and was worried that it would be too light and I would not be happy with the turn out and I can say that I was pleasantly surprised. The application was pretty easy BUT the directions (and I read them three times) says nothing about comb tip so I didn’t even use it because instructions say the applicator bottle tip around root area so I just used that all over. I did leave product on for 45 mins because it does take longer for my hair to pull in the color and could feel a slight tingle but nothing more than what you would feel at a salon. A slight smell afterwards but will was again with my regular shampoo at a later date to see if that helps (I’m sure it will). I do like that enough conditioner is given to keep up with other shampoos in the future to help with maintenance on hair. I will definitely look towards Excellence crème in the future because I like being able to do my hair coloring myself plus it’s more cost effective. Now I hope my husband notices…lol
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

Nice hair color kit
[This review was collected as part of a promotion.] I found this kit really easy to use and I liked the final color. It covered the greys very well and resulted in a nice shade. I normally use a lighter shade, but this one looks really nice too. My hair felt soft and hydrated. My scalp was not irritated at all. I will buy it again.
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

I like it. Good Color, Wish Roots Grew Slower
[This review was collected as part of a promotion.] This hair dye works well for me. The color is rich and looks natural. My scalp doesn’t itch, which is a big plus. It lasts pretty well too. The only problem is that my roots grow back too fast — but that’s not really the dye’s fault. Overall, I’m happy with it.
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

Easy to use
[This review was collected as part of a promotion.] I love this Loreal Excellence creme permanent hair color in shade black. It was easy to mix, comes with shampoo and conditioner and is made with hyaluronic acid. It is affordable and does great with covering my grays.
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

This is a good hair dye brand
[This review was collected as part of a promotion.] After having my little one, I haven’t had time to upkeep with my hair, so this was a pleasant surprise to get hair dye to try out, especially with those pesky gray hairs that started coming in. The texture of the hair was good. It doesn’t leave your hair feeling like straw but a lot of different products do. I try not to overprocess my hair and I’m very finicky when it comes to my hair’s overall health.. overall this product was a good brand that leaves the hair looking youthful and toned
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

L'Oreal Paris hair color
[This review was collected as part of a promotion.] This turned my hair a beautiful medium ash blonde plus it covered up my gray hair that I have coming in.. plus it doesn't fade very fast.. it's very easy to color your hair just follow the description on the back of box! Highly recommend trying this brand of permanent hair color!
4 out of 5 stars
2 January, 2026
originally posted on influenster.com

soft and shiny hair
[This review was collected as part of a promotion.] This is a trusted brand for box color! It is afforsable and easy to use. The color is not off putting when using either. It left my hair shiny and soft! I even like the new extra step with shampoo! Definitely great to use when. extending life between salon visits.
4 out of 5 stars
2 January, 2026
originally posted on influenster.com

Good, home color
[This review was collected as part of a promotion.] I really enjoyed using the L’Oréal Paris Excellence Crème Hair Color. The application was comfortable and easy, and my scalp felt calm the entire time with no irritation. My favorite part of this kit is hands down the shampoo and conditioner it comes with. After coloring, my hair felt so soft, smooth, and healthy, like I had just left the salon. The conditioner adds great shine and keeps my hair feeling nourished for weeks. The color itself covered my grays completely and looked rich and glossy without feeling dry or heavy. It lasted well and stayed vibrant, which I really appreciate. Overall, this is a great at-home hair color option if you want full gray coverage, lasting shine, scalp comfort, and hair that feels just as good as it looks.
4 out of 5 stars
2 January, 2026
originally posted on influenster.com

Nice for box color
[This review was collected as part of a promotion.] I have used boxed hair dye for many years. Different brands and different colors. This by far is the best! I gave it 4 stars because it isn't quite the color it shows on the box, but close. It doesn't irritate my scalp like some box dyes do. Easy to follow instructions to mix the developer and color.
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

It's really easy to use and loving it
[This review was collected as part of a promotion.] "I'm absolutely thrilled with the results of Excellence Creme hair dye! The color is rich and vibrant, and it's covered my gray hair perfectly. I love that it's formulated with hyaluronic acid to nourish and moisturize my hair. The application was easy and mess-free, and the results are long-lasting. I've been using it for a few weeks now, and my hair still looks healthy and shiny. Highly recommend!" ¹
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

I liked the product
[This review was collected as part of a promotion.] I love this product I received the aroma I did not like it left my hair nice and soft after I was done doing it. I highly recommend this product to anyone looking for a hair color .
4 out of 5 stars
2 January, 2026
originally posted on influenster.com

Nice Color
[This review was collected as part of a promotion.] This Dye was easy to use and wasn’t harsh in my scalp like some box dyes , it was a little drippy, my hair seemed to be soft and well conditioned after rinsing and using the conditioner from the box , the color result was very nice and looked natiral. It did stain my skin a bit but nothing some toothpaste don’t take off. Thank you for the opportunity to test this product !
5 out of 5 stars
2 January, 2026
originally posted on influenster.com

Best hair color around!!
[This review was collected as part of a promotion.] Excellence Crème Permanent triple protection hair color covers your roots fantastic and no itching. No skin staining and so easy to manage! Color goes in way and quick to dry afterwards!
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

Good hair color
[This review was collected as part of a promotion.] I like this hair color overall! The first thing I noticed was that it did not have the intense ammonia smell that many brands do. I like the brush tool included even though for my type of coloring I did not use it. Another plus is a special shampoo that is included. I just used a bit of this but it foamed and lathered up really well. It appeared to color my hair well, although this color was not a lot different from my natural color. In the photo which I took of the back of my head, I do see a gray strand or two. So I am not sure how well the gray coverage is. I would try this brand again.
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

Love
[This review was collected as part of a promotion.] Love it..I was looking for a great hair dye .This one is perfect.My hair is soft ,shiny and gorgeous.I don't have to bleach my hair anymore.Love this color.
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

If you’re looking for reliable gray coverage with
[This review was collected as part of a promotion.] I’m attaching a photo of what’s inside the box so you can see the full kit, plus two before-and-after shots: one of my overall hair profile to show the color transformation, and a close-up of my roots to highlight the gray coverage. The processing time was just 30 minutes for my all-over color, which was perfect for a busy evening. I always read the insert instructions carefully, wore the provided gloves, and used the after-care products as directed. Excellence Creme Permanent Triple Protection Hair Color - 5 Medium Brown I’ve been coloring my hair at home for years and most recently to cover those stubborn grays. Today, I tried L’Oreal Paris Excellence Creme in 5 Medium Brown. Overall, I’m really impressed with how this permanent hair color turned out, it’s rich, natural looking, and left my hair feeling healthier than expected. Let me break it down based on my experience. Mixing: The mixing process was straightforward. The kit comes with everything you need: the color creme and developer. I just poured them into the applicator bottle, shook it up, and it was ready to go. No lumps or weird smells, just a smooth, creamy consistency that didn’t drip at all. Ease of Use: This was one of the easiest at home colors I’ve used. I went for an all over application on my medium length hair, and the comb applicator attachment was what I screwed on to my bottle which was easy to swap out. It made it so simple to target my roots and ensure even distribution right where I needed it for those grays. No mess on my bathroom counter, and the non-drip formula meant I could move around without worrying about stains everywhere. Coverage: Speaking of grays, this provided 100% coverage, even on my resistant ones around the temples. My starting color was a faded dark to medium brown, and after checking the shade guide on the box, this matched perfectly. The result was a uniform, vibrant medium brown that looked salon fresh. Color can vary based on your base, so definitely double check the before and after photos they provide. Staining: I was careful to wipe away the color cream around my hairline and neck and shoulders immediately after application with a moist paper towel, and I’m glad I did because it does have some staining potential on skin. But it wasn’t too bad, no spots right after. No issues on my clothes or towels. Rinsing: Rinsing was quick and thorough. I followed the instructions to rinse until the water ran clear, which took about 5-7 minutes under cool water. No lingering residue, and my hair didn’t feel stripped at all afterward. Conditioning: The Triple Care routine with Hyaluronic Acid really shines here. The included shampoo and conditioner portions are generous. I have enough for two washes post-color and plenty of conditioner for more than a week! My hair feels soft, hydrated, and shiny right away, not dry or damaged like with some other box dyes. If you’re tired of stubborn grays and faded color that leaves your hair dry and damaged, L’Oreal Paris Excellence Creme Permanent Hair Color in Medium Brown is your game changer delivering 100% gray coverage, rich vibrancy, and hyaluronic acid infused conditioning in just 30 minutes for salon quality results at home.
5 out of 5 stars
1 January, 2026
originally posted on influenster.com

Dye
[This review was collected as part of a promotion.] I received the product in good condition, I used it and I liked it, it's a very easy to apply hair dye with good coverage, providing long lasting color while also caring for your hair, it covers gray hair 100% nourishes and strengthens your and leaves it with a beautiful shine, i recommend it