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$11.99 ($1.90/fluid ounce)
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About this item
Highlights
- Ash Brown Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Ash Brown Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
- Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
- Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475558
UPC: 071249154267
Item Number (DPCI): 063-01-0030
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
pre-color serum: 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme: 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme: 1130386: aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, p-phenylenediamine, resorcinol, ci 77891/titanium dioxide, 2,4-diaminophenoxyethanol hci, m-aminophenol, ascorbic acid, sodium metabisulfite, dimethicone, pentasodium pentetate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, proline, fragrance, carbomer, threonine f.i.l. # d173994/1, conditioning treatment: 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3' '
Shipping details
Estimated ship dimensions: 2.76 inches length x 3.6 inches width x 6.82 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4128 reviews
effectiveness: 3.77 out of 5
quality: 3.77 out of 5
value: 3.73 out of 5
68% would recommend
481 recommendations
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Good as salon color
[This review was collected as part of a promotion.] L’Oréal excellence hair color is as good as professional color. It was very easy to use with no dripping. After my hair feels very healthy & I Love the color. My hair is fuller than before I colored it. It’s the perfect color without being too dark. Will definitely be buying it again!!
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
My go to brand
[This review was collected as part of a promotion.] I have used this brand for many years. Leaves my hair shiny and soft and completely covers the gray. Easy to apply with easy to follow directions. No strong chemical odor like some dyes
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
This is a good product for coloring your hair at h
[This review was collected as part of a promotion.] This product is easy to use and gives you full coverage with one application. It’s a good value and makes your hair look and feel great! I would recommend using it.
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Excellence by Loreal Hair Color was nice
[This review was collected as part of a promotion.] Excellence by Loreal Creme Permanent Triple Protection Hair Color 6 Light Brown was sent to me so I could review it. I haven't used a box hair color in a few years, so I was pleasantly surprised by the outcome. The instructions were clear and there was plenty of product to apply to my long hair. What i loved most is the smell of the shampoo. While I will need to wait and see how well it holds to my stubborn grays, in the interim I liked the product and feel as if it made my hair appear healthy and shiny.
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Hair Color
[This review was collected as part of a promotion.] My experience with this was good overall. The hair color was easy to use and did not have a harsh smell. It also made my hair feel soft. I wish that the color had a bit more of a golden tint.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Covers Gray Nicely!!
[This review was collected as part of a promotion.] This Excellence Permanent Triple Protection Hair Color in 5G- Medium Golden Brown, comes in a nice package with easy to follow instructions. It's easy on the scalp, and rinses out nicely with the shampoo and conditioner included. It covered my gray hair nicely, looks great, and feels soft. I'm hopeful the color will last for weeks and not fade/dull--so far, so good!!
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
That it left my hair feeling soft and looking grea
[This review was collected as part of a promotion.] I am very happy with the results of the Excellence Crème Permanent Triple Protection Hair Color 8 Medium Blonde. I did the root application and then combed it through to the ends. The product was very gentle. It did not irritate my scalp at all. The fragrance of the color mixture was pleasant. I followed it up with the shampoo and conditioner that was included in the package. My hair is soft and shiny and it smells wonderful.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Left hair shiny!
[This review was collected as part of a promotion.] This works well to lighten my roots. The color is a bit lighter than the box said. My grays are still visible; it seems to have taken to my other hair better. It definitely made my hair shiny. The smell was pretty strong while using but the formula stayed put for the duration. Rinsed easily and left hair soft.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
Great coverage!
[This review was collected as part of a promotion.] I've used Loreal hair color for as long as I can remember. The hair color and results are always consistent and come out exactly how I expect. The directions are included in the packaging, and it has a fast developing time so I can do my hair and continue on with life. The conditioner that comes with it is my absolute favorite! You get beautiful, soft, and shining hair. Top notch at home hair dye here.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Worked quite well
[This review was collected as part of a promotion.] This was easy to use and an easy clean up as well. There was no skin staining and the consistency was not too thin and runny or too thick it worked well. It didn't dry out my hair as I initially thought it would.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Very nice shade, but not long lasting
[This review was collected as part of a promotion.] I have been using L’Oreal Paris hair color for quite a number of years. I have used preference as well as the excellence Cream for my hair color. In my photos, the first photo with the hair clip is before coloring my hair, and the second one without the hair clip is a photo of my hair color immediately after coloring my hair and drying my hair. The color I used is medium ash blonde. 7 1/2 A. The lighting above my head makes it appear lighter than it actually is, but it is a pretty shade of blonde. The only reason I am giving the excellence cream triple care color four stars instead of five is because the coverage does not last very long. At about three weeks, I am ready to cover my gray again. I have received numerous compliments on my hair color from strangers while out shopping, and so that is why I do stick with L’Oreal instead of one of the other brands. The color is shiny and has highlights, which adds to why I like it so much. I just wish that look would last a bit longer. Although the price has increased significantly in the last year or sofor an at home hair color kit, it is still within a price point where I will continue to use it.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Very soft after it has dried.
[This review was collected as part of a promotion.] L’Oréal excellence cream color was sent to me as a gift to try. Box came with everything you need to do a home color. It was very easy to apply.I chose a medium blonde for the color of my hair . I feel I could have went a bit lighter and maybe I could have left on my hair a little longer but my head started to itch and decided to go ahead and rinse it off .The shampoo and conditioner was nice .All and all it did pretty well. I would definitely try and recommend for a home color.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
High quality
[This review was collected as part of a promotion.] This is a huigh quality hair dye. It covered my grays beautifully, see pics attached. The color is vibrant and rich. My hair feels silky, soft and truly clean. It came with shampoo as well as conditioner. It also came with a comb attachment for the dye bottle. I have never seen or used one of these before but it is a game changer! Application was so much easier with this tool and im going to use it all the time going forward. I highly recommend this brand!
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
Great grey coverage!!
[This review was collected as part of a promotion.] I color my hair every three weeks and I have to say I loved LOVEd this hair color great grey coverage beautiful black color and best of all there was nothing left on my skin it all washed away it was awesome absolutely amazing hair color great texture great consistency this will be my go to hair color from now on !! Thank you
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
I love it
[This review was collected as part of a promotion.] I love this L’Oréal EXCELLENCE crème permanent hair color. I usually color my hair at home so I was happy to know when I got it from influester to Review it. It’s a beautiful shade plus in the box you’ll get everything you need. It colors all my grey hair so easily and it has easy to read instructions too. I love it that it has after color shampoo and color care deep conditioner too and plus point Is it’s only take like 30 minutes. It doesn’t have bad odor in it and rinsing is really easy. I love it.
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
Would purchase again.
[This review was collected as part of a promotion.] Loved this hair dye. I used shade 5 which is medium brown. My hair is naturally soft black. I have been dying it that color for the past year. But I haven't dyed it in about 3 months. I have grays coming out in the front and as you can see in the before picture, the dye had faded and the hairs looked blonde. This excellence hair dye covered my grays 100%, although the grays look a bit lighter than the rest of my head. But I am used to that because I have tried permanent hair dye in many brands and it's always the same issue. And sometimes they don't even get covered. The instructions were easy to follow, and the dye was easy to apply. The scent smells like hair dye but it didn't give me a headache. I hope it last a few washes. I also love the shine it left. And the conditioner left my hair feeling silky
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
Easy color application
[This review was collected as part of a promotion.] The best thing about this haor color is that it easy to apply and does not have a strong smell. It covers the gray hair well and leaves it silky and shiny. The Comb applicator was verh helpful and it made applying the color easy. Used the shampoo and conditioner that came with it. There were no stains
4 out of 5 stars
3 January, 2026
originally posted on influenster.com
Covers gray hair
[This review was collected as part of a promotion.] I was skeptical to use this product to cover my grays because I never used this brand before. I liked how the each product was packaged stating each step should be used. The application was simple and didn’t have a string odor once applied. The product covered my grays with a consistency and left my hair feeling strong and with a great shine afterwards. Overall, I loved how well this product colored my gray hair
4 out of 5 stars
3 January, 2026
originally posted on influenster.com
Easy to use
[This review was collected as part of a promotion.] The preparation was easy. The smell was a little offputting, but the color came out very shiny. I would definitely put this in my hair dye rotation.
4 out of 5 stars
3 January, 2026
originally posted on influenster.com
Soft and smooth hair
[This review was collected as part of a promotion.] (I received this product in return for my honest review.) I tried #6 light brown. I was happy to see they added hyaluronic acid to the formula. The scent was nice, not a strong overpowering chemical one like some brands out there. If you've ever used box hair color, it is simple to apply. Mix it all in the bottle, give it a few good shakes and apply. I have naturally really light hair so colors usually come out the way they're supposed to. I was happy with the result. It definitely lightened it. It left nice natural looking highlights.My hair feels so soft and smooth. It does cover grays well . Although I've never had one that lasts more than 2 weeks or so on the gray. I would guess it's better to go to a salon if you want longer gray coverage... So it's good if you need something to last for a few weeks to cover your grays. This gives you a nice color with subtle highlights and doesn't turn brassy. It's all in what you need and want to spend.