Sponsored
L'Oreal Paris Excellence Triple Protection Permanent Hair Color - 6.3 fl oz
$11.99 ($1.90/fluid ounce)
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Black Hair Color for Gray Hair Coverage: L'Oreal Paris Excellence Creme Black Permanent Hair Dye offers 100% gray coverage for all hair types, even on the most stubborn grays. Exclusive non-drip creme formula for gorgeous hair color from root to tip
- Your Excellence Just Got Better: New Triple Care Color Routine protects hair before, during, and after coloring for up to 8 weeks with a combination of ceramide, pro-keratine, and glycerin for rich color and revitalized hair. New look same great shades
- Salon Inspired After Hair Dye Shampoo: Hair Dye Kit includes an after-color shampoo with Glycerin to cleanse the scalp and hair of excess residue and smooth hair to reveal radiant color. Formulated to be used right after rinsing out Excellence color
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Your Excellence just got better. Introducing the New Triple Care Grey Coverage Hair Dye routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn greys. Excellence hair dye for gray hair color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Questions on how to apply Preference hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: All Hair Types
Health Facts: Aluminum-Free, Paraben-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 11475552
UPC: 071249210512
Item Number (DPCI): 063-01-0382
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
pre-color serum 1087196c: aqua/water, cetearyl alcohol, glycerin, trideceth-2 carboxamide mea, ceteareth-25, fragrance, hexadimethrine chloride, polyquaternium-22, pentasodium pentetate, hydrolyzed oats, chlorhexidine digluconate, citric acid, 2-oleamido-1,3-octadecanediol f.i.l. # d51515/2, developer creme 178914u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12836/18, permanent color creme 1130344: aqua/water, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ammonium hydroxide, oleth-30, hexadimethrine chloride, lauric acid, glycol distearate, polyquaternium-22, ethanolamine, silica dimethyl silylate, p-phenylenediamine, ci 77891/titanium dioxide, 2,4-diaminophenoxyethanol hcl, m-aminophenol, ascorbic acid, sodium metabisulfite, dimethicone, pentasodium pentetate, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, proline, fragrance, carbomer, threonine, resorcinol f.i.l. # d173942/1, conditioning treatment 1087179d: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, sodium pca, trideceth-6, panthenol, candelilla cera/candelilla wax, cetrimonium chloride, chlorhexidine dihydrochloride, hydroxypropyltrimonium hydrolyzed wheat protein, 2-oleamido-1,3-octadecanediol, soluble collagen f.i.l. # d52825/3' '
Shipping details
Estimated ship dimensions: 6.66 inches length x 3.65 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently Bought Together
Guests also viewed
Discover more options
Related Categories
Guests are saying
Guests appreciate the vibrant color and effective gray coverage provided by this hair dye, often noting its long-lasting results and ease of application. Many have used it for years, praising its ability to leave hair feeling soft and shiny. However, some guests have expressed disappointment with recent formula changes that have affected color consistency and gray coverage. Overall, it remains a popular choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4146 reviews
effectiveness: 3.77 out of 5
quality: 3.77 out of 5
value: 3.73 out of 5
68% would recommend
482 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
8 January, 2026Verified purchase
Price increase on Targets substitution
I like the product. What I don't appreciate is ordering it online and Target putting in a substitution without my knowledge and than charging me $11.99 instead of the $8.99 price that I ordered it at. Even more maddening was having to listen to the customer service rep telling me I was wrong when I have the original e-mail stating the price and what should have been charged to my charge card! If this happens with an online order I will never be using online ordering again. Very, very disappointed with Target!!!!
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
Luv it
[This review was collected as part of a promotion.] I have never tried this brand before. But most i say that I am very impressed of the results... It gives full coverage and no stains...I would totally recommend this
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
Easy instruction even root coverage no more gray h
[This review was collected as part of a promotion.] The instructions were spot on, easy to follow, and really beginner friendly. I loved that it explains what to do whether your hair is uncolored, previously dyed, or if you’re touching up roots with a different shade. Big win for me, it didn’t stain my skin around my forehead/temples, where I have the most gray. It only colored the hair, not my skin. And the coverage was impressive my grays are stubborn, but as you can see from the photo, the color is even and all of the gray was covered, especially at the roots. I received this product in exchange for an honest review, and I would definitely use it again. Easy Instructions Even Root Coverage no more Stubborn Grays
3 out of 5 stars
6 January, 2026
originally posted on influenster.com
Hair color
[This review was collected as part of a promotion.] This product is ok. It did not cover my gray hair as well as I would have liked it to. It faded really fast. However I have really hard to color silver gray hair. So I am not at all surprised. I have yet to find any brand that cors well and doesn't fade fast.
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
Lovely color!
[This review was collected as part of a promotion.] Very easy to mix and apply. I cannot believe how nicely it took away the brassy hues from my before color, without darkening my hair very much. Looks so much better. The dye rinsed out very easily. One box was enough to reach all of my strands, my hair is just below my shoulders. Covered grays effectively.
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
Works well, no fading
[This review was collected as part of a promotion.] I tried this to cover my roots that are coming in white. I have red hair but red hair color doesn’t blend well for me. This shade did a good job to camouflage the white at my roots and hasn’t seemed to fade. It’s been a few weeks since I used it.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Soft Scent, Beautiful and Illuminated Result.
[This review was collected as part of a promotion.] The fragrance is very pleasant and gentle, not strong or overwhelming. The processing time was appropriate and easy to follow. My hair was previously color 6R, and the result was a more illuminated, beautiful, and even tone. My hair felt soft, silky, and healthy-looking after coloring. I really liked the final result.
4 out of 5 stars
6 January, 2026
originally posted on influenster.com
Easy to use and makes your hair look great.
[This review was collected as part of a promotion.] Nice packaging, clear labeling of each step, easy tip application or brush application included. No harsh odor while mixing color development nor was there any burning of the scalp from product. I have thick hair with a lot of gray so I really needed 2 boxes for complete coverage ( after pic still shows some gray) but overall I was pleased with the product. My hair has a nice rich color and it is very soft after coloring and conditioning with this product.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Color made easy at home
[This review was collected as part of a promotion.] Coloring my hair at home has saved me so much money over the years. I was so happy to try this one out! The end result came out a tad darker than what I usually do but the color is really nice and it covered my stubborn grays! Super easy directions to follow, it was a bit strong during the coloring process though. I love the conditioner this comes with, as it helps with getting my tangles out while softening my hair. My hubby loves it this color! I would use this again!
2 out of 5 stars
6 January, 2026
originally posted on influenster.com
L’Oreal color excellence
[This review was collected as part of a promotion.] L’Oreal color excellence cream permanent triple protection hair color in five medium brown did not cover my gray hairs. There are very few of them, but this did not do the trick. I followed the instructions. I had a compatible texture. There was no bleeding and I rinsed thoroughly. Unfortunately, my hair is still gray.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Beautiful color
[This review was collected as part of a promotion.] I was very impressed with this hair color. It covered my grays 100% and it wasn’t irritating on my scalp. It didn’t turn my hair orange or brassy or too dark. It came out perfect.
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Super amazing hair color
[This review was collected as part of a promotion.] But this was literally amazing! It comes with all the supplies you need. The conditioner it comes with made my hair so smooth. I loved it. My hair is already dark brown but I dyed it black and it turned out perfectly and it was just what I wanted. I highly recommend this product!
5 out of 5 stars
6 January, 2026
originally posted on influenster.com
Excellent Gray Coverage
[This review was collected as part of a promotion.] This was very easy to do at home. I like the color crème, shampoo and conditioner that it came with. My grays look like they are covered. The scent wasn’t too strong. I am hoping it will last 8 weeks.
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Good as salon color
[This review was collected as part of a promotion.] L’Oréal excellence hair color is as good as professional color. It was very easy to use with no dripping. After my hair feels very healthy & I Love the color. My hair is fuller than before I colored it. It’s the perfect color without being too dark. Will definitely be buying it again!!
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
My go to brand
[This review was collected as part of a promotion.] I have used this brand for many years. Leaves my hair shiny and soft and completely covers the gray. Easy to apply with easy to follow directions. No strong chemical odor like some dyes
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
This is a good product for coloring your hair at h
[This review was collected as part of a promotion.] This product is easy to use and gives you full coverage with one application. It’s a good value and makes your hair look and feel great! I would recommend using it.
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Excellence by Loreal Hair Color was nice
[This review was collected as part of a promotion.] Excellence by Loreal Creme Permanent Triple Protection Hair Color 6 Light Brown was sent to me so I could review it. I haven't used a box hair color in a few years, so I was pleasantly surprised by the outcome. The instructions were clear and there was plenty of product to apply to my long hair. What i loved most is the smell of the shampoo. While I will need to wait and see how well it holds to my stubborn grays, in the interim I liked the product and feel as if it made my hair appear healthy and shiny.
5 out of 5 stars
5 January, 2026
originally posted on influenster.com
Great for hard to cover gray
[This review was collected as part of a promotion.] I was excited to try this new product because it’s supposed to be great for covering hard to cover gray. I followed the instructions adding the solution into the prepared bottle. I applied and left it on for 30 minutes. It was thick enough that it did not run or make a mess. The smell was nonexistent, which I liked. When I was done, I liked the fact that they included a shampoo, which lathered well. After rinsing my hair thoroughly, I used the enclosed conditioner. My hair felt silky when I rinsed the conditioner out. After blow drying my hair I was very impressed with the results. The color blended well and was very natural looking. I would definitely recommend this hair product.
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Hair Color
[This review was collected as part of a promotion.] My experience with this was good overall. The hair color was easy to use and did not have a harsh smell. It also made my hair feel soft. I wish that the color had a bit more of a golden tint.
4 out of 5 stars
4 January, 2026
originally posted on influenster.com
Covers Gray Nicely!!
[This review was collected as part of a promotion.] This Excellence Permanent Triple Protection Hair Color in 5G- Medium Golden Brown, comes in a nice package with easy to follow instructions. It's easy on the scalp, and rinses out nicely with the shampoo and conditioner included. It covered my gray hair nicely, looks great, and feels soft. I'm hopeful the color will last for weeks and not fade/dull--so far, so good!!