New ArrivalsValentine’s DayHealth & WellnessClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Johnson's CottonTouch Newborn Baby Body Wash & Shampoo for Sensitive Skin - 27.1 fl oz - 2 of 4Johnson's CottonTouch Newborn Baby Body Wash & Shampoo for Sensitive Skin - 27.1 fl oz - 3 of 4Johnson's CottonTouch Newborn Baby Body Wash & Shampoo for Sensitive Skin - 27.1 fl oz - 4 of 4
Johnson's CottonTouch Newborn Baby Body Wash & Shampoo for Sensitive Skin - 27.1 fl oz - 1 of 4

Johnson's CottonTouch Newborn Baby Body Wash & Shampoo for Sensitive Skin - 27.1 fl oz

$10.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Bottle of Johnson's CottonTouch Newborn Baby Wash & Shampoo with an ultra-gentle tear-free formula
  • Blended with real cotton; specially designed to be gentle on your newborn baby's sensitive skin
  • Bath wash pH balanced to baby's sensitive skin, hypoallergenic, free of parabens, phthalates, & sulfates
  • Light, velvety lather of this baby bath wash leaves skin & hair clean and touchably soft
  • Tear-Free baby shampoo and body wash also rinses clean & leaves no residue
  • Johnson's No More Tears formula is as gentle to eyes as pure water
  • Baby wash & shampoo gently washes away dirt & germs & is from Johnson's, the #1 choice of hospitals
  • Use Johnson's CottonTouch Baby Body Wash & Shampoo for a gentle clean

Description

Gently cleanse your baby's skin and hair with Johnson's CottonTouch Newborn Baby Wash and Shampoo. Specially formulated to be gentle on your newborn's sensitive skin, this nourishing baby wash and baby shampoo leaves skin and hair clean and touchably soft. Our Johnson's No More Tears won't irritate your baby's delicate eyes during bath time. The light, velvety texture of the wash rinses easily and leaves your baby's hair and skin feeling clean and moisturized. From Johnson's, the number-one choice of hospitals, this tear-free baby wash and shampoo is pH balanced, hypoallergenic, free of parabens, phthalates, sulfates, and dyes. The baby bath wash is blended with real cotton and is soft on a newborn's skin as it gently washes away dirt & germs. Our safety assurance process is designed to meet or exceed governmental regulatory cosmetic standards around the world, so you can feel good about using CottonTouch Newborn Baby Body Wash and Shampoo on your little one.
Scent: Unscented
Suggested Age: All Ages
Health Facts: Sulfate-Free, Paraben-Free, Hypoallergenic, Phthalate-Free, Dye-Free
Product Warning: Use with adult supervision
Product Form: Liquid
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Sensitive, Normal, Combination
Net weight: 27.1 fl oz (US)
Features: Nongreasy, Tear-Free, Dermatologist Tested
TCIN: 53388056
UPC: 381371178353
Item Number (DPCI): 007-08-1242
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water*, cocamidopropyl betaine*, peg-80 sorbitan laurate*, decyl glucoside*, cotton*, acrylates/c10-30 alkyl acrylate crosspolymer, phenoxyethanol, sodium benzoate, fragrance, coco-glucoside*, glyceryl oleate*, sodium hydroxide, ethylhexylglycerin, tetrasodium glutamate diacetate, *naturally-derived ingredients

Allergens & Warnings:

SAFETY TIP: KEEP OUT OF REACH OF CHILDREN.

Shipping details

Estimated ship dimensions: 4.2 inches length x 2.6 inches width x 12.1 inches height
Estimated ship weight: 1.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: What are the fragrance notes in this specific wash?

submitted by Bran_xo - 4 years ago
  • A: This wash & shampoo is made with real cotton, and has fresh and clean fragrance notes!

    submitted byJohnson & Johnson - 4 years ago
    Brand expert

Q: It says it's for newborns. Up to what month of age can you use this?

submitted by Ana - 5 years ago
  • A: All ages can enjoy this product! There's no end age on the ultra light & gentle touch of our wash and shampoo :)

    submitted byJohnson & Johnson - 5 years ago
    Brand expert

Q: Does Johnson's still test on animals?

submitted by FlowersA - 6 years ago
  • A: Hi there, thanks for reaching out! We do not conduct animal testing on any of our cosmetic products except in the rare situation where governments or laws require it. We’ll never compromise on the quality or safety of the products we provide for you.

    submitted byJohnson & Johnson - 6 years ago
    Brand expert

Q: Is this soap gluten free?

submitted by Jessa - 7 years ago
  • A: Hi there, thanks for your question! Gluten has not been added to our CottonTouch Newborn Wash & Shampoo, but the final product has not been tested for its absence. We hope this helps!

    submitted byJohnson & Johnson - 7 years ago
    Brand expert

Q: Unscented, or scented? Under details it says unscented, however reviews says it has a nice scent, and I don't see it listed on the front of the bottle, nor are there a list of ingredients posted....

submitted by Whin - 7 years ago
  • A: Hey Whin! This product does contain fragrance. We hope you have a great day, let us know if you have any other questions!

    submitted byJohnson & Johnson - 7 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

Guests appreciate the gentle and soothing qualities of this baby wash and shampoo, highlighting its delightful scent and effectiveness on sensitive skin. Many guests love that it is tear-free and suitable for newborns, making bath time a pleasant experience. The product is praised for its moisturizing properties, leaving skin soft and fresh. Overall, it is a favorite among parents for daily use, with many expressing their loyalty to the brand.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2133 reviews
    quality: 4.6 out of 5
    value: 4.57 out of 5
    90% would recommend
    88 recommendations
    5 out of 5 stars
    5 January, 2026
    originally posted on influenster.com
    Image

    The best smelling!!

    [This review was collected as part of a promotion.] Great product, no irritation to my baby’s skin! Looove the smell of this! Nothing better than a clean fresh smelling baby. I also use the lotion after and it’s great!
    cambreet_9154
    Did you find this review helpful?
    3 out of 5 stars
    4 January, 2026
    originally posted on johnsonsbaby.com
    Image

    Great for Babies But Miss The Original

    I have bought the Cotton Touch shampoo for 6 years. I loved the smell and everything. Now they have changed the formula and I’m highly disappointed. I miss the old formula smell. I would give the Cotton Touch A 5/5 but this gets a 3/5 since the Original is always better. It would give the nostalgic baby powder scent that I will forever miss.
    Desi25
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on influenster.com
    Image

    A Must-Have for Baby Bath Time

    [This review was collected as part of a promotion.] I’ve used Johnson’s Baby Wash & Shampoo for my baby, and I really like it. The texture is light and smooth, and the consistency feels gentle yet not too runny. It lathers nicely and rinses off easily. It lasts well during bath time and a little goes a long way, so it’s good value for money. It’s tear-free, very gentle on the skin and eyes, and leaves my baby’s skin soft and clean — perfect for everyday use.
    azimam1_8238
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026
    originally posted on influenster.com
    Image

    Gentle

    [This review was collected as part of a promotion.] The scent is wonderful. My sensitive skin kids didn't have any issues. Suds great and washes off quickly too. All around wonderful product that i'll be buying again. Affordable and clean ingredients
    jennam486_5455
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on influenster.com
    Image

    Great!

    [This review was collected as part of a promotion.] Great scent and so soothing. Love this soap. It’s gentle on my baby’s skin and not harsh. Washes away so well and it’s great. Wonderful lather without being too thick.
    mikaylaj22_8380
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on influenster.com
    Image

    We love it!

    [This review was collected as part of a promotion.] We love this product. It leaves my son’s skin silky smooth and doesn’t dry him out. It also lathers really well and smells amazing now we look forward to bath time!
    nicolef4745_5983
    Did you find this review helpful?
    5 out of 5 stars
    31 December, 2025
    originally posted on influenster.com
    Image

    Great gentle baby wash

    [This review was collected as part of a promotion.] Great baby soap and shampoo. Nice gentle scent and cleaned her hair well. No tears from baby. Washed off easily and left baby clean! Big bottle that will last long time.
    awesomed92_1925
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on influenster.com
    Image

    Gentle Comfort for Baby’s Daily Routine

    [This review was collected as part of a promotion.] Johnson’s Baby Comfort Touch Wash & Shampoo has been really gentle on my baby’s skin and hair. It cleans well without drying, lathers softly and rinses off easily. I love that it’s mild enough for everyday use and leaves my baby feeling fresh, soft and comfortable after each bath. It does not cause itches in the eyes. It’s definitely become a staple in our routine.
    lovelenem1_6786
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on influenster.com
    Image

    Wonderful clean scent

    [This review was collected as part of a promotion.] I love this baby soap. It has such and amazing scent and made my sons skin so soft. He has sensitive skin and this did not irritate or dry his skin out at all! will definitely be repurchasing!!
    abigailm460_659
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025
    originally posted on influenster.com
    Image

    Gentle smell and give a soft skin

    [This review was collected as part of a promotion.] I really love this Johnson & Johnson shampoo. It cleans gently, smells great, and leaves hair soft and easy to manage. Perfect for daily use and sensitive skin
    analauramichaelange_7093
    Did you find this review helpful?
    4 out of 5 stars
    15 December, 2025
    originally posted on influenster.com
    Image

    Wouldn’t buy again

    [This review was collected as part of a promotion.] Cleans well, but I wish had more nontoxic ingredients. The packaging is nice but would be better with a pump for when your only have one hand to use. Didn’t leave a residue but also didn’t help with cradle cap.
    mparry_3109
    Did you find this review helpful?
    5 out of 5 stars
    14 December, 2025
    originally posted on influenster.com
    Image

    Very good

    [This review was collected as part of a promotion.] This is the first time I've tried this on my daughters and they really liked it. It has a very pleasant scent and you can tell how soft it leaves their skin.
    yanisleyvisf_1462
    Did you find this review helpful?
    5 out of 5 stars
    13 December, 2025
    originally posted on influenster.com
    Image

    No more tears

    [This review was collected as part of a promotion.] The johnsman Johnson, baby shampoo for newborns is great. The baby just like does not tear and cuz gain very soft The packaging is nice and the label is great
    johnf2_8872
    Did you find this review helpful?
    5 out of 5 stars
    12 December, 2025
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] Johnson's baby wash and Shampoo smells light, fresh and clean. It keeps my baby skin and hair moisturized and soft. It also has a great leather. A little bit goes a long way which means you get a bang for your buck. That is important in today's economy!
    saysummer2x_6277
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on influenster.com
    Image

    A favorite

    [This review was collected as part of a promotion.] The Johnson & Johnson CottonTouch Newborn Shampoo is a total fave! It’s so soft, gentle, and lightweight — perfect for delicate newborn skin. It leaves baby’s hair clean, silky, and smelling amazing without any irritation. Truly a must-have for bath time!
    _lauraaragon_2913
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on influenster.com
    Image

    It is easy on delicate skin

    [This review was collected as part of a promotion.] I love the simple ingredients in this. It cleanses the skin and can be used for both babies and adults! No irritation here! We are prepping for Baby P and cannot wait to give her a bath. This is a body wash and shampoo- a 2 for 1 deal! Love it! Just wet hair, apply, rise and dry. Simple!
    stephanie529_3959
    Did you find this review helpful?
    5 out of 5 stars
    2 December, 2025
    originally posted on influenster.com
    Image

    Love this stuff

    [This review was collected as part of a promotion.] 10/10 the smell of it!! Omg! My baby always smells so good. We love this brand & scent. I would recommend to anyone. Great for sensitive skin too! Love
    zoeg176_7471
    Did you find this review helpful?
    3 out of 5 stars
    28 November, 2025
    originally posted on influenster.com
    Image

    Decent in a Pinch, Wouldn’t Get Every Time

    [This review was collected as part of a promotion.] I like the light cotton fragrance, but the fact that I have to use a ton to get a reasonable lather is unappealing to me. Baby’s hair feels super smooth after which is a plus. I also like the absence of some harsher chemicals that they used to use.
    hannahr286_3947
    Did you find this review helpful?
    5 out of 5 stars
    27 November, 2025
    originally posted on influenster.com
    Image

    Smells Great!!! Easy On The Skin!

    [This review was collected as part of a promotion.] This is so easy on my daughter’s hair and scalp. It leaves her hair and body smelling so good!!!! It’s thick and it gets sudsy which I absolutely love. Easy to store with the bottle shaping and design. No residue and it’s a smooth simple wash. 10/10
    jayer14_9492
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on influenster.com
    Image

    Gentle care that smells great!!

    [This review was collected as part of a promotion.] Johnson’s Cottontouch Newborn Wash & Shampoo kept my bay and toddler smelling fresh and clean all day! I appreciate how it gently moisturizes their skin without leaving any residue. It’s reassuring to know it’s safety-tested for newborns, hypoallergenic, and completely free from parabens, phthalates, sulfates, and dyes.
    kassandrab36_7894
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy