Sponsored
Garnier Olia Oil Powered Ammonia Free Permanent Hair Color
$9.99 ($1.59/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hair color with 60 percent oil blend formula with natural flower oils, no weigh down
- Garnier Olia Hair Color gives you vivid, long-lasting color with 100 percent gray coverage
- Ammonia free hair dye with a gentle and pleasant fragrance
- Visibly improves and restores hair
Description
Garnier Olia is unlike any other traditional, permanent hair color. Powered by a 60% oil blend formula with natural flower oils, Olia propels colorants deep into the hair, giving you vivid color results and 100% gray coverage. The oils help to reverse roughness and dullness without hair feeling weighed down. The non-drip formula has no ammonia, so it smells great as you apply. The end result? More brilliant, long-lasting color and hair that is hydrated, silky, looks full and up to 3x shinier than uncolored, unwashed hair. What’s in the hair dye kit? A developer applicator, a colorant tube, after color conditioner, as well as a set of gloves and the instruction sheet.
Packaging May Vary
READ AND FOLLOW THE INSERT. Store between 50° and 80° F. Questions? Speak to an Olia consultant toll-free at 1-800-4GARNIER (1-800-442-7643).
IMPORTANT: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
Packaging May Vary
READ AND FOLLOW THE INSERT. Store between 50° and 80° F. Questions? Speak to an Olia consultant toll-free at 1-800-4GARNIER (1-800-442-7643).
IMPORTANT: Haircolor can cause an allergic reaction. Do not use if you’ve already had a reaction to a haircolor product or if scalp is sensitive, itchy or damaged. Tattoos may increase risk of an allergic reaction. Do skin allergy test 48 hours before each use of this product. Don’t use over compound henna or progressive color. Wait at least 14 days after bleach, relaxing or perm before use. Don’t use on children. This is a safety summary. Read all labeling and instructions completely.
Hair Type: All Hair Types
Product Warning: Not recommended for those with sensitive skin
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432700
UPC: 603084084531
Item Number (DPCI): 063-01-9672
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
colorant: 1233039 d paraffinum liquidum / mineral oil / huile minerale, aqua / water / eau, ethanolamine, decyl glucoside, sodium lauryl sulfate, peg-40 hydrogenated castor oil, parfum / fragrance, disodium cocoamphodiacetate, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, 4-amino-2-hydroxytoluene, hydroxypropyl guar, sodium metabisulfite, edta, 5-amino-6-chloro-o-cresol, toluene-2,5-diamine, ascorbic acid, p-aminophenol, helianthus annuus seed oil / sunflower seed oil, camellia oleifera seed oil, thioglycerin, tocopherol. f.i.l.# t282077/1, after color conditioner: 1119728 b aqua / water / eau, cetearyl alcohol, behentrimonium chloride cetyl esters, cocos nucifera oil / coconut oil, parfum / fragrance, isopropyl alcohol, benzoic acid, dilauryl thiodipropionate, potassium hydroxide, helianthus annuus seed oil / sunflower seed oil, camellia oleifera seed oil, tocopherol. f.i.l.# t282169/2, developer: 1187179 a aqua / water / eau, paraffinum liquidum / mineral oil / huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, sodium salicylate, peg-40 hydrogenated castor oil, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate. f.i.l.# c244017/1' '
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY-SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: YOU HAVE ALREADY HAD A REACTION TO A HAIRCOLOR PRODUCT. YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP. IF YOU HAVE A TATTOO, THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME., AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN. IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY. WEAR GLOVES PROVIDED IN KIT. THOROUGHLY RINSE HAIR AFTER APPLICATION. DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR. WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING. KEEP PRODUCT OUT OF THE REACH OF CHILDREN. DO NOT APPLY ON CHILDREN.Shipping details
Estimated ship dimensions: 2.7 inches length x 3.5 inches width x 6.5 inches height
Estimated ship weight: 1 ounces
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
The Olia hair color offers a delightful experience with its easy application process and pleasant scent, setting it apart from traditional box dyes. Guests appreciate the vibrant, natural-looking colors that leave hair feeling soft and shiny. The product is ammonia-free and enriched with oils, ensuring a nourishing treatment while effectively covering grays. With a wide shade range and user-friendly packaging, it is a great choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11493 reviews
effectiveness: 3.49 out of 5
quality: 3.56 out of 5
value: 3.45 out of 5
61% would recommend
446 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 November, 2025Verified purchase
didn't do anything
if could leave a 0 i would. I usually buy this exact brand for the dark brown and the burgundy color and leaves my hair great! I have no bleach or anything on it. My hair color was light brown and it did nothing to it.
1 reply from Garnier Consumer Care team - 1 month ago
Hi ariel. We are sorry to hear about the experience you had with Garnier Olia #6.65 Intense Red. We would like to assist you please contact us 800-442-7643 M-F 9am to 5:30pm EST and refer to case #43859751. Please have the product available when calling we look forward to hearing from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 October, 2025
(no review title)
This is the thirds time i drive up to pick up my hair dye, and i get two hair dyes different shades wtffff
1 reply from Garnier Consumer Care team - 3 months ago
Hi Yenifer. I'm sorry to hear about the experience you had with the shade at the pick up point. Please contact Target directly.
1 out of 5 stars
16 August, 2025
originally posted on Garnierusa.com
Worst product ever
Worst hair dye I’ve ever used before made no difference to what my hair looked like before. Do not buy.
1 reply from LeCare team - 5 months ago
Hi dwabtit! Thank you for sharing how you feel about Olia, 6.65-Intense Red. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2025
Awful, it doesn't even seem like I dyed my hair
It irritated my scalp and it doesn't even look close to intense red. I have light brown hair and literally my hair literally still looks brown. I have dyed by hair before and this ain't it. Do not buy if you don't want to be disappointed and left with an irritated scalp.
1 reply from Garnier Consumer Care team - 5 months ago
Hi Chely. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia haircolor. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M - F, 9am - 5:30 pm, ET for assistance and provide the case #42254549. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars
2 July, 2025
originally posted on influenster.com
Color
[This review was collected as part of a promotion.] I used this product on my niece. I went on pretty smoothly. Wasn't as bright as I would like. Of course didn't smell good while applying but that was expected.
1 reply from LeCare team - 3 months ago
Hi terician_1785, thank you for reaching out about 6.65 - Intense Red. We are happy to hear you felt the color went on smoothly! Your feedback has been noted and will be forwarded to our product development team.
5 out of 5 stars
21 May, 2025
originally posted on influenster.com
A must for red heads
[This review was collected as part of a promotion.] Obsessed😍 great shade obviously I had red underneath, but it was very faded and this box dye made it very vibrant and red it lasts very long and I wash my hair every other day application process was very easy comes with everything you need
5 out of 5 stars
6 May, 2025
originally posted on influenster.com
Nice product
[This review was collected as part of a promotion.] This product was easy to use and came out exactly as the box showed that it would on my hair. It did fade fairly fast but it could be that I didn’t leave it on long enough. The scent wasn’t to strong and the shades are beautiful.
4 out of 5 stars
5 May, 2025
originally posted on influenster.com
Hair dye
[This review was collected as part of a promotion.] Overall, very vibrant color. Not too strong of a scent once applied to the hair. Provides a good all over coverage. Very easy application. Leaves the hair very shiny.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2025Verified purchase
came out orange when i got red :(
“intense red” but it came out orangeish. thankfully i had other red hair dye to use over it. absolutely disappointed in this box of dye. will not buy again.
1 reply from Garnier Consumer Care team - 8 months ago
Hi there! We appreciate you taking the time to reach out about our Olia Hair Color. We're so sorry to hear of your disappointment in our shade. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
4 out of 5 stars
30 April, 2025
originally posted on influenster.com
Not bad
[This review was collected as part of a promotion.] I am impressed for a box color because of vibrancy was more than expected, but because I’m my hairstylist, I understand what no ammonia means so it was a very deep dark red
5 out of 5 stars
26 April, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] Packaging was great the hair color is so vibrant and beautiful easy to apply and I'm just simply loving it highly recommend this product 👌 the smell is great
5 out of 5 stars
22 April, 2025
originally posted on influenster.com
new go to dye
[This review was collected as part of a promotion.] i underestimated this product a lot, i didn’t think it’ll be as bright because i put it on dark hair but it was a very good bright shade of red. i will be going back and trying this out on a new wig cause i was just testing it the first time. but i actually think im going to love the outcome dude to it being so bring on black hair and im going to put it on blonde next
4 out of 5 stars
17 April, 2025
originally posted on influenster.com
Lovely color but fades quickly
[This review was collected as part of a promotion.] I used this intense red dye over brown hair, so I didn’t expect it to come out very bright. It turned my hair a nice rich auburn color which I really liked. The experience was easy - there was no unpleasant smell, it smelled kind of floral. The packaging came with everything you need including clear instructions, gloves, mixing bottle,and after-care conditioner. My only complaint is that the color fades really quickly (3 weeks)
2 out of 5 stars
15 April, 2025
originally posted on influenster.com
Unhappy Red
[This review was collected as part of a promotion.] The color was not of the best coverage. It was difficult to apply and the scent was a bit to strong for me. The packaging I didn’t care for that much. It’s to busy maybe something for simple would be nicer. It did leave my hair a bit dry and hard to comb through so I’m not too happy about that.
1 reply from LeCare team - 9 months ago
Hi lindag27_1442, We're sorry to hear about your experience,using Olia Hair Color and we truly appreciate you bringing this to our attention. Thanks for sharing and giving it a try!
2 out of 5 stars
12 April, 2025
originally posted on influenster.com
Does not work on dark hair
[This review was collected as part of a promotion.] This is the brand I use for my at home hair coloring. This color; however, did not do its justice. Im saddened as I wanted some bred highlights. I did not want use bleach on my dark hair.
1 reply from LeCare team - 9 months ago
Hello vanessar373_332. We appreciate you contacting us about 6.65 - Intense Red. We're sorry this product didn't meet your expectations. We value your feedback and will share it with our team to help us improve. Thank you for your input. We appreciate your comments and hope to continue serving you better in the future.
5 out of 5 stars
9 April, 2025
originally posted on influenster.com
Great color
[This review was collected as part of a promotion.] The color accuracy is great. The process is easy and not too messy. There is a nice not too overpowering scent. My hair is still soft and healthy afterward.
2 out of 5 stars
7 April, 2025
originally posted on influenster.com
Inaccurate color
[This review was collected as part of a promotion.] It faded really fast and the color really wasn't how it was advertised. It came out more orange than an "intense red". The application process was easy though.
1 reply from LeCare team - 9 months ago
Hi paytonr31_9454! Thank you for sharing how you feel about Olia, 6.65-Intense Red. We appreciate you trying this shade and sharing your results. Our commitment is to bring our consumers high-quality, innovative products that meet their needs and expectations. We appreciate your feedback and will be sharing it with others in our company.
3 out of 5 stars
30 March, 2025
originally posted on influenster.com
Not the results I wanted
[This review was collected as part of a promotion.] I used to always color my hair red many years ago so I was excited to try Olia’s intense red hair dye in hopes of reliving my redhead days, however that did not really happen as well as I would like. Mixing and applying the color was a fairly easy process. I have dark brown hair and after application and waiting, my hair did not end up with the intense red, but rather it looks more like a ginger red which is not a bed shade, but certainly not the shade I expected based on the box.
1 reply from Garnier team - 3 months ago
Hi natashaf67c9_4490! Thank you for trying Olia, 6.65-Intense Red. We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
4 out of 5 stars
25 March, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] Scent is a little strong and but application was easy and fast. Color was spot on and packaging was good. Left hair soft and beautiful really enjoyed.
1 reply from LeCare team - 10 months ago
Hi crystala147_97, We thank you for sharing your experience regarding Olia Hair Color. We are always happy to hear our product work out for you! Thanks for giving it a try!
4 out of 5 stars
25 March, 2025
originally posted on influenster.com
Good dye
[This review was collected as part of a promotion.] This dye is formulated so it’s easy to apply without drips and drops straying and falling where you don’t want them. I enjoyed the scent as it was not too chemically or overwhelming. It did leave my hair with a nice shine and seemed to penetrate the strands well.