Florence by mills Plump To It Hydrating Facial Moisturizer - 1.7 fl oz - Ulta Beauty
$24.00
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Guests are saying
This moisturizer has received a mix of feedback, with many guests praising its lightweight, hydrating properties, and suitability for various skin types including sensitive skin. It's noted for its ability to leave the skin feeling soft, refreshed, and non-greasy, making it a favorable choice for daily use. However, some guests experienced no noticeable differences or had issues with the scent and texture, suggesting it may not be ideal for everyone.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 314 reviews
40% would recommend
5 recommendations
5 out of 5 stars
25 December, 2025
originally posted on http://www.ulta.com
LOVE THIS!!!
I love this moisturizer so much!! I have used this for years, and throughout the years I have tried other brands, but I always come back to this one from Florence by Mills. It is the perfect combination between not being to thick on skin but not too thin
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com
Must Have
Only product EVER to melt silkily into my skin, saturated with healthy glow and moisture and not break out my chin. Best face product ever!!!
5 out of 5 stars
28 June, 2025
originally posted on http://www.ulta.com
Very soft skin!
Honestly, I just only purchased Florence By Mills Love Core Body mist and other items, a employee gave me a Florence by Mills free bag with travel size items when I purchase for Florence by Mills only on June 26, 2025. I just tested and used travel size Hydrating Facial Moisturizer for morning only. Wow!!! It gave me very soft skin! I can't wait to purchase the normal size one!!! I freaking love it! It's perfect for extremely dry skin! Highly recommend!
5 out of 5 stars
11 June, 2025
originally posted on http://www.ulta.com
Sensitive skin types rejoice
I decided to try this product initially because of the good price and relatively simple ingredients. I have combo, acne prone, and sensitive skin, and this has been my go to repurchased moisturizer for well over a year! I am in my late 20s and I think Florence By Mills is great for all ages, including teens to learn simple skincare can be effective. I think it's a great light to medium weight for the summer months, and it also layers well with heavier creams in the winter since it doesn't pill up. My fav color is purple so I enjoy the packaging as well. My other favorite product from this brand is the tinted lip balm 🙂
5 out of 5 stars
15 March, 2025
originally posted on http://www.ulta.com
Definitely Recommend
I am in my 40s. I have used several moisturizers and this is amazing. It is great for mature skin and young. This is definitely my go to during the harsh winter months.
5 out of 5 stars
20 February, 2025
originally posted on http://www.ulta.com
I would buy this product again and I have would recommend
Honestly I love like all of the Florence by mills line but I've been using the moisturizer for almost two years now and it's never failed me I have mixed skin and it works like a charm!! Super worth it also the whole bottle has lasted me around 4-6 months. So yeah if you're looking for a good moisturizer totally worth it, also coming from a teen it's great for younger skin too!!!!
4 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com
Daytime fave
Great for my dry skin, paired with a good serum and primer for daytime. Light moisture doesn't pill under makeup. Love the dispenser and the affordable price. Not enough moisture for nighttime, in my opinion.
1 out of 5 stars
13 January, 2025
originally posted on http://www.ulta.com
weird smell
maybe i got a bad batch but it smells like tequila??
5 out of 5 stars
8 December, 2024
originally posted on http://www.ulta.com
Lightweight and pretty
I recently started to use this moisturizer and I assure you it's so lightweight. It absorbs in seconds and lives skin moisturized but without oily sticky finish. Feels like bare skin. It works great under makeup. The packaging is love love love. The colors, the bottle's shape are so pretty. One pump gives you perfect amount of cream to put on face and neck. Cream doesn't have any scent. It's winter now and I feel like my dry skin needs something more heavy at night time. But for day time use it's perfect. My husband also use it since it is invincible on skin and doesn't leave glowy/oily finish. I would say this cream will be perfect for younger age girls and boys who definitely need a moisturizer in skincare routine.
4 out of 5 stars
22 October, 2024
originally posted on http://www.ulta.com
Great for sensitive skin!
I have repurchased this product multiple times since giving it a try. I have very acne prone and sensitive skin, so I am often looking for something that gives just enough moisture but not too much that it clogs my pores. This has that great balance I'm looking for. I mostly utilize this in the summer/warm months, bc it's not enough in the winter/cold months when I'm much more dry. If I do use this in winter I would layer it with something else more heavy. I like that it has more simple ingredients, and that's why it's a winner to me for sensitive skin. It may not wow you bc of the simplicity but it's helped me consistently keep my skin hydrated. One of my new staples!
2 out of 5 stars
20 October, 2024
originally posted on http://www.ulta.com
Oily
For me, wearing this moisturizer means having to wear my most drying primer and then still only getting a couple hours before things start to get shiny again
5 out of 5 stars
6 July, 2024
originally posted on http://www.ulta.com
See a difference after a day
I have very sensitive skin and was not looking for a moisturizer at the time I got it. I was looking through and found this. I tried it on my hand in the car and I was so surprised it was almost like a water for my skin it was a great textire and made my skin very smooth . I saw results after just 2 uses. If u like ur skin GET IT NOW i will definitely be purchasing again.
1 out of 5 stars
7 May, 2024
originally posted on http://www.ulta.com
Not Recommended
I'm still waiting the ruselts nothing after one month using. no diffrents. Don't buy it.
5 out of 5 stars
9 March, 2024
originally posted on http://www.ulta.com
Lovely lightweight moisturizer
I love this moisturizer. It is perfect for my oily and dry combination skin. It also lasted me a very long time, about 2 1/2 months.!
5 out of 5 stars
8 March, 2024
originally posted on http://www.ulta.com
Great daily moisturizer!
Love the way this feels on my skin, use it morning and night!
5 out of 5 stars
6 January, 2024
originally posted on http://www.ulta.com
wow
this is very light weight and very thin and abores into the skin well, it gives such a glowy affect once you've applied it and really moisturizes your skin. LOVE IT AND WILL BE REPURCHASING!!!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2024Verified purchase
Face moisturizer
My daughter's favorite she LOVES this stuff. It makes your face feel really nice and refreshing.
5 out of 5 stars
1 January, 2024
originally posted on http://www.ulta.com
Great Moisturizer!
I looooove this moisturizer! I was using the Cerave, but wanted something that actually helps my face. I tried the hero one and that was too heavy and silicony and then I saw this and would give it a try and I love it! I mainly use it at night but sometimes use it in the AM because it makes my face feel so good, like a drink of water for my skin. I also love how lightweight it is and little goes a long way! I highly recommend, i also have normal combo skin.
3 out of 5 stars
30 November, 2023Verified purchase
Too expensive
Love this moisturizer but the price increased $7 in less than 3 months. For me I can’t justify purchasing this again unfortunately :(
5 out of 5 stars
27 November, 2023
originally posted on http://www.ulta.com
Truly hydrating
This has an initial cool feeling when applied to the face. It also has a subtle fragrance which is not bad at all. I have not had any breakouts with this( I have sensitive skin). One pump is all I need to stay hydrated. I also use a vitamin C serum and spf and there have been no issues. I plan to stock up when it becomes available.