Sponsored
e.l.f. Incredi-Curl Curling & Volumizing Mascara - 0.32oz
$9.00
ColorDeep Brown
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Paraben-Free, Triclosan-Free, Vegan
Color Palette: Medium Tones, Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427913
UPC: 609332851726
Item Number (DPCI): 052-16-8069
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), styrene/acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate, stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethylpropanol, ethylhexyl- glycerin, polyquaternium-10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-]: iron oxides (ci 77499, ci 77491, ci 77492), titanium dioxide (ci 77891).
Shipping details
Estimated ship dimensions: 5.76 inches length x 1.71 inches width x 0.79 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What certifications does e.l.f. hold for its products?
submitted by AI Shopping Assistant - 8 days ago
A: e.l.f. is 100% vegan and double-certified cruelty-free by Leaping Bunny and PETA.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this mascara suitable for sensitive eyes?
submitted by AI Shopping Assistant - 8 days ago
A: While the product is formulated to be gentle, individual sensitivity may vary; testing is recommended.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What type of brush does this mascara use?
submitted by AI Shopping Assistant - 8 days ago
A: The mascara features a curved, double-sided bristle brush designed to volumize, lift, and set curls.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What benefits does the buildable formula provide?
submitted by AI Shopping Assistant - 8 days ago
A: The buildable formula grips each lash, providing lasting curl and extreme volume for a dramatic look.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is the mascara resistant to smudging and flaking?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, the formula is smudge-, flake-, and transfer-resistant for all-day wear.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this mascara waterproof?
submitted by Sienna - 3 months ago
A: Hey Sienna, Great question! The e.l.f. Incredi-Curl Curling & Volumizing mascara is not waterproof. The formula is smudge-, flake- and transfer-resistant for all-day wear. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Does this mascara have any scent/smell?
submitted by Cat Lover - 4 months ago
A: The Incredi-Curl Mascara does not have a scent/smell.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Is this mascara considered " water resistant"?
submitted by Cozy and cuddly - 4 months ago
A: Hey, Great question! The e.l.f. Incredi-Curl Curling & Volumizing mascara claims smudge-, flake- and transfer-resistant. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: How long does the curl last?
submitted by Rey - 5 months ago
A: This may vary by individual. This product has buildable formula grips each lash for lasting curl & extreme volume
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Is this formula warm water removal?
submitted by Darby - 6 months ago
A: We suggest makeup remover. For a water removal mascara, we suggest e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 6 months agoBrand expert
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Guests are saying
This mascara has garnered positive feedback for its ability to enhance lashes with a rich black color, providing volume and curl without clumping. Guests appreciate the curved applicator that allows for easy application and separation of lashes, making it suitable for both everyday and special occasions. While some desire more dramatic volume, many find it perfect for a natural look. Its long-lasting formula and easy removal add to its appeal, making it a great choice for budget-conscious beauty lovers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3719 reviews
easy to apply: 3.92 out of 5
easy to remove: 4.2 out of 5
long lasting: 4.27 out of 5
quality: 3.58 out of 5
value: 3.92 out of 5
58% would recommend
17 recommendations
5 out of 5 stars
27 December, 2025
originally posted on elfcosmetics.com
Great mascara
Elf has produced some really nice mascaras. For me, this out performed Benefits Roller lash. Washes of easily with cleanser. Nice find
5 out of 5 stars
27 December, 2025
originally posted on elfcosmetics.com
really good
i bought it and tried it out i really recommend other people buying it
1 out of 5 stars
27 December, 2025
originally posted on influenster.com
No thank you
[This review was collected as part of a promotion.] I truly dislike this mascara. The wand is too large and doesn’t get any of my lashes nicely — I wish it had more volume and it certainly does not hold up to my standards at all.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
Amazing mascara!
[This review was collected as part of a promotion.] I am so impressed with this mascara!! The formula is smooth and lightweight, making it easy to build without clumping. It gives great curl and length while keeping my lashes separated and defined. I love the brush design because it grabs every lash and lifts them without feeling heavy or stiff. It lasts all day and still looks clean and fresh by the end of the day!!
4 out of 5 stars
26 December, 2025
originally posted on influenster.com
A solid mascara
[This review was collected as part of a promotion.] This mascara does its job well. It doesn’t flake, provides volume, helps curl lashes, and dries quickly. I appreciate that the wand itself is curled, that helps with application.
4 out of 5 stars
25 December, 2025
originally posted on influenster.com
Disappointing mascara that flakes and smudges, has
[This review was collected as part of a promotion.] Didn’t like it. The e.l.f. Incredi-Curl Mascara was disappointing. It started flaking after a few hours and left black smudges under my eyes. The pigment isn’t very strong, so I had to apply multiple coats, which made my lashes clump together. It didn’t hold a curl well and was harder to remove than expected. I wouldn’t repurchase this mascara.
5 out of 5 stars
24 December, 2025
originally posted on influenster.com
Wonderful
[This review was collected as part of a promotion.] If you have brown, green, or hazel eyes, you have got to check this mascara out. My eyes are hazel and they just pop with this color! I love how much this actually curls my lashes up so I don’t even have to use a lash curler. The formula is quick drying and it doesn’t flake or smudge, A++
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
Curling, Pigmented, Zero Flakey or Clumpy
[This review was collected as part of a promotion.] This mascara is great! it gave curl to my lashes as well as had that black pigment that is very long lasting, zero to no smell and have no problem with flaking and easy to take off.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Love it !
[This review was collected as part of a promotion.] This mascara is actually solid for the price. No flaking, and it holds up all day. I have super curly lashes so mascara is usually a struggle, but the applicator and formula made it way easier to apply. Like… noticeably easier. Definitely a win.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
A nice surprise
[This review was collected as part of a promotion.] This is one of my new go to mascaras, I was surprised how much I like this product. A possible repurchase for me! It’s nice and bold but not too heavy. Packaging is nice quality as well.
2 out of 5 stars
17 December, 2025
originally posted on influenster.com
No volume or curl
[This review was collected as part of a promotion.] This mascara isn't great. I honestly only see a very small difference. It lengths a little bit didn't add any volume or curl. I would say this is ok for a very subtle makeup look
3 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
just okay
I wanted to love this, but it was a little clumpy and didn't look as nice as lash n'roll or the lash extender mascaras that I love so much! Those two are much better, in my opinion.
5 out of 5 stars
15 December, 2025
originally posted on influenster.com
Perfect for a quick buy
[This review was collected as part of a promotion.] This mascara is good and affordable. It feels light to wear. The scent is minimal. No clumps. I take it when I travel so if I lose it not a big deal. However the longevity is not the best and it’s not waterproof. The lift and volume are definitely worth it. I received this product in exchange for my honest feedback.
5 out of 5 stars
15 December, 2025
originally posted on influenster.com
I’d buy again
[This review was collected as part of a promotion.] I love this mascara. It doesn’t flake or make my eyelashes clumpy, but it does make them look their actual thickness. So if you have thin eyelashes, you’ll still notice you have thin lashes with just a thin layer of black. Which can be great if that’s what you want!
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
I like it.
[This review was collected as part of a promotion.] Amazing mascara. It curls my straight lashes really well and the curl holds all day. It doesn’t run or flake. The wand is curvy and holds the perfect amount of product. Great at lengthening as well.
4 out of 5 stars
14 December, 2025
originally posted on influenster.com
Nice and easy to take off
[This review was collected as part of a promotion.] This mascara is very nice and is very easy to take off. It goes on nicely, however it gives more of a natural finish and isn’t very apparent. It doesn’t layer very well either however I love using it for everyday makeup since it’s easy to take off with just water and a cleanser.
2 out of 5 stars
Thumbs down graphic, would not recommend
12 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Oily
(no review title)
so clumpy- I'm not the best with makeup but no matter what I do it is so thick and sticky
4 out of 5 stars
11 December, 2025
originally posted on influenster.com
Nice and Smoothing
[This review was collected as part of a promotion.] I really like the color and the easy application. It went on pretty smooth and wasn’t clumpy. However, I think I may irritate my eyes a bit so I can only were it for so long. I do like the way it coats my lashes and gives me a nice color.
5 out of 5 stars
10 December, 2025
originally posted on influenster.com
Effortless everyday mascara.
[This review was collected as part of a promotion.] This mascara is perfect for everyday use! The formula is lightweight and doesn’t clump, giving a natural, lifted look without feeling heavy. Easy to apply, doesn’t flake, and gives a soft curled effect without looking overdone. Perfect for early mornings when you need a quick lift.The soft black shade is just right for a subtle enhancement.
4 out of 5 stars
9 December, 2025
originally posted on influenster.com
Soft curls
[This review was collected as part of a promotion.] This mascara gives my lashes a natural curl without making them crunchy. The dark brown shade looks really soft and easy for everyday wear. It does not smudge on me and the wand is super easy to control.