What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
About the Author: Youngme Moon is the Donald K. David Professor at Harvard Business School.
288 Pages
Business + Money Management, Marketing

Description

About the Book

"Standing out in a world where conformity reigns but exceptions rule"--t.p.

Book Synopsis

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?

In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.

Youngme Moon identifies the outliers, the mavericks, the iconoclasts--the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even "hostile," almost daring you to buy what they are selling.

Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different--to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Review Quotes

"...to give a bullet-point summation of takeaways is to deny the real value of this lovely book."--Harvard Business Review

About the Author

Youngme Moon is the Donald K. David Professor at Harvard Business School. One of HBS's most popular teachers, Dr. Moon has received the Student Association Faculty Award for teaching excellence on multiple occasions. Dr. Moon's research focuses on innovative consumer-marketing strategies and her work has been published widely, including in Harvard Business Review.

Specifications

Dimensions (Overall): 7.98 Inches (H) x 5.31 Inches (W) x .63 Inches (D)

Weight: .48 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 288

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Crown Currency

Theme: General

Format: Paperback

Author: Youngme Moon

Language: English

Street Date: September 6, 2011

TCIN: 77016758

UPC: 9780307460868

Item Number (DPCI): 247-24-6552

Origin: Made in the USA or Imported

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Shipping & Returns

Shipping details

Estimated ship dimensions: 0.63 inches length x 5.31 inches width x 7.98 inches height

Estimated ship weight: 0.48 pounds

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