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Ben & Jerry's - by Fred Lager (Paperback)

Name: Ben & Jerry's - by Fred Lager (Paperback)
Brand: Crown Currency
SKU: 92437499
Price: 19.00 USD
Availability: InStock

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About this item

Details

Highlights

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained.
About the Author: Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO.
272 Pages
Business + Money Management, Corporate & Business History

Description

About the Book

In less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. And it did all this while remaining one of the most innovative, progressive and socially responsible businesses in the world. Photos.

Book Synopsis

"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.

A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

About the Author

Fred "Chico" Lager joined Ben & Jerry's in 1982 as general manager and became president and CEO. He resigned in 1991 but continued to serve on Ben & Jerry's board of directors. He lives in Williston, Vermont.

Specifications

Dimensions (Overall): 9.01 Inches (H) x 5.97 Inches (W) x .72 Inches (D)

Weight: .9 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 272

Genre: Business + Money Management

Sub-Genre: Corporate & Business History

Publisher: Crown Currency

Format: Paperback

Author: Fred Lager

Language: English

Street Date: May 16, 1995

TCIN: 92437499

UPC: 9780517883709

Item Number (DPCI): 247-04-5262

Origin: Made in the USA or Imported

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Shipping & Returns

Shipping details

Estimated ship dimensions: 0.72 inches length x 5.97 inches width x 9.01 inches height

Estimated ship weight: 0.9 pounds

We regret that this item cannot be shipped to PO Boxes.

This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

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Q&A (5)

Q: What is the main focus of the book?

AI Shopping Assistant - 2 months ago

A: The book chronicles the entrepreneurial journey of Ben & Jerry's from a small parlor to a major corporation.
submitted byAI Shopping Assistant - 2 months ago
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Q: Who wrote the book about Ben & Jerry's?

AI Shopping Assistant - 2 months ago

A: The book is authored by Fred Chico Lager, a former CEO of Ben & Jerry's.
submitted byAI Shopping Assistant - 2 months ago
Ai generated

Q: What is the target audience age for this book?

AI Shopping Assistant - 2 months ago

A: The suggested age for readers of this book is 22 years and up.
submitted byAI Shopping Assistant - 2 months ago
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Q: What genre does this book belong to?

AI Shopping Assistant - 2 months ago

A: The book is categorized under Business and Money Management, focusing on Corporate and Business History.
submitted byAI Shopping Assistant - 2 months ago
Ai generated