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Colgate Optic White Overnight Teeth Whitening Pen Gel - 0.08 fl oz/21 Treatments
$19.99
In Stock
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At a glance
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About this item
Highlights
- Includes one (1) 0.08 fl oz Colgate Optic White Overnight Teeth Whitening Gel Pen, 21 Nightly Treatments
- Experience visibly whiter teeth in just 1 week* using this hydrogen peroxide teeth whitener pen (*when used as directed)
- The Colgate whitening pen features a new precision applicator to easily target the surface of each tooth with the quick-drying whitening gel formula
- This overnight whitening pen is designed for no tooth sensitivity**, is enamel safe and safe for daily use (**during and after the whitening process)
- To use, dry your teeth after brushing and paint the whitening gel on each tooth, then let the gel dry overnight and brush your teeth when you wake up
- For best whitening results, repeat the whitening treatment nightly for 1-3 weeks in a row
Description
Experience visibly whiter teeth in just 1 week* with the Colgate Optic White Overnight Teeth Whitening Pen. This Colgate whitening pen contains 21 nightly treatments and has a hydrogen peroxide-based formula that is enamel-safe and designed for no tooth sensitivity**. To use the teeth gel whitening pen, follow your regular brushing routine. Next, dry your teeth, then paint the whitening gel onto clean, dry teeth. The serum dries within seconds and will stay on your teeth overnight while you sleep. To remove the dried whitening gel serum, simply brush your teeth like normal when you wake up the next morning and enjoy a whiter smile. Repeat treatment nightly for 1-3 weeks in a row for best whitening results. Get glowing and start living your life to the brightest with the Colgate Optic White Overnight Teeth Whitening Pen. *when used as directed **during and after the whitening process
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Health Facts: Vegan, Sugar-Free, Gluten-Free
Product Form: Gel
Includes: Whitening Pen
Package Quantity: 1
Material: Plastic
TCIN: 79700057
UPC: 035000979087
Item Number (DPCI): 049-09-8182
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol, acrylates/octylacrylamide copolymer, water, hydrogen peroxide' '
Shipping details
Estimated ship dimensions: 1.73 inches length x 3.63 inches width x 6.69 inches height
Estimated ship weight: 0.14 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this product have the same hydrogen peroxide strength as the Colgate Optic White *Express* whitening pen, or is one a lower strength than the other?
submitted by Nick - 12 days ago
A: Thanks for your question. We do not disclose exact levels of hydrogen peroxide. All of our products are enamel-safe and designed for no tooth sensitivity when used as directed.
submitted byColgate Palmolive Consumer Affairs - 6 days agoBrand expert
Q: Can this product be used with overnight retainers?
submitted by AAA - 5 months ago
A: The Optic White Overnight Whitening Pen has not been tested with overnight mouthguards/aligners. We recommend discussing it with your dentist before using.
submitted byColgate Palmolive Consumer Affairs - 5 months agoBrand expert
Q: Do I need to go on a "white only" diet while using this product?
submitted by Krakurs - 5 months ago
A: Hi there! Thanks for reaching out. We recommend avoiding staining foods and drinks during and between treatments. If you have any questions or concerns, please give us a call at 1-800-468-6502 (Monday-Friday, 9:00 AM - 5:30 PM EST).
submitted byColgate Palmolive Consumer Affairs - 3 months agoBrand expert
Q: Will this product help remove tobacco stains between dental visits?
submitted by Nana - 5 months ago
A: Wonderful question! Yes, this product can remove 15 years of stains when used as directed. However, if staining foods and drinks aren't avoided during or between treatments, you may not see the expected results.
submitted byColgate Palmolive Consumer Affairs - 5 months agoBrand expert
Q: Can you use this on crowns?
submitted by Vicky - 8 months ago
A: Hi there. Our Optic White Overnight Whitening Pen was not designed to whiten these types of restorations, just real teeth. But don’t worry—it won’t damage your dental work.
submitted byColgate Palmolive Consumer Affairs - 8 months agoBrand expert
Q: Glad I know about the pen, in the video I saw it said to brush again but, is it with toothpaste or do you just use water? I'm going to be a 1st time user btw. Cause, with brushing 2x it can burn your teeth sometimes.
submitted by StarWars Prequel Fan 2025 - 11 months ago
A: Hi there, we recommend brushing with toothpaste and then rinsing with water. We also wanted to let you know that this product should not cause burning whatsoever. If that occurs please call us at: 833-862-9251.
submitted byColgate Palmolive Consumer Affairs - 7 months agoBrand expert
Q: will this pen dissolve dark tartar deposits?
submitted by 1Spirit - 1 year ago
A: Thanks for your question. Our Optic White Overnight Teeth Whitening Pen is designed to remove dental stains. Please consult your dental professional to see if this is the best option for you.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: How long after opening does this expire?
submitted by Sarah - 1 year ago
A: Hi, and thanks for your question. The expiration date for our Optic White Overnight Teeth Whitening Pen is 18 months from the date of manufacture, and the first opening of the pen. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: can i still drink with the gel on my teeth?
submitted by maxx - 1 year ago
A: Hi, and thanks for the question. After the serum dries you can, but you should to to refrain from drinking or eating until after the process is complete for the best results. We hope this helps.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
Q: Should there be an instruction booklet in the box?
submitted by Teeah - 1 year ago
A: Yes! The instructions would be located on the inside of the box.
submitted byColgate Palmolive Consumer Affairs - 1 year agoBrand expert
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Guests are saying
The Colgate Optic White Overnight Whitening Pen is a convenient and effective solution for achieving a brighter smile. Many guests appreciate its ease of use, as it fits seamlessly into their nightly routines without causing sensitivity. The mint flavor is a pleasant bonus, and results are often noticeable after just a few applications. While some guests mention minor issues with residue and application, the overall feedback highlights its effectiveness for those seeking a gentle whitening option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 2013 reviews
effectiveness: 2.71 out of 5
quality: 2.53 out of 5
value: 2.47 out of 5
37% would recommend
108 recommendations
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
Effective and Convenient
I used this product to whiten my teeth before my wedding and definitely noticed a difference! The product design makes application and storage so easy; the pen can be handled with ease and the stand keeps it from getting lost in a drawer, since it can stand up in the medicine cabinet. I have very sensative teeth and didn't have any issues while using this product.
2 out of 5 stars
23 December, 2025
originally posted on shopsmiles
Not very good.
I’ve used teeth whitening products in the past and this is very weak.
1 reply from Customer Care team - 7 days ago
Thanks for giving this one a try and we're sorry to hear it wasn't quite what you needed. Please feel free to contact us to help you find a product that fits you better.
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
Thumbs up
It was affordable, extremely easy to use and effective. I noticed a significant difference after a week.
4 out of 5 stars
18 December, 2025
originally posted on influenster.com
Easy use
I have been using this colgate overnight teeth whitening pen fir a couple of months and seen a little brightening effects. It dies not bring a drastical change but works for a good purpose. I like the packaging. Easy to use.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
Better than strips
It’s not some miracle product, but it really does work—and you can see results fast. I noticed a difference in just one day, and the more consistently I used it, the better it got. I paired it with a whitening toothpaste, which definitely helped, especially with those stubborn stains along the gum line. Within a few days, my teeth looked more even in color and noticeably whiter. I highly recommend using it exactly as directed and applying it right before bed. One tip that really helped: I kept a separate towel just to dry my mouth before applying it. Less saliva made a big difference. I brushed my teeth first thing in the morning, and the results were visible right away. It does form a hardened layer on your teeth—you can feel it—but it wasn’t painful or uncomfortable for me. If you have sensitive gums, just be careful, because it can sting if it touches an open cut. Nothing severe, just something to be aware of. Overall, I’m really happy with the results.
5 out of 5 stars
12 December, 2025Verified purchase
(no review title)
Love the way it brightens my teeth
3 out of 5 stars
11 December, 2025
originally posted on influenster.com
Saw some results
I used these every night for about 3 weeks. Throughout this time I found that they did help whiten my teeth a little bit but not a significant amount and it did not last long. I loved the convenience of the pen as it is very easy to apply. But the pen also gets clogged up or dried out easily. Overall not too bad.
4 out of 5 stars
8 December, 2025
originally posted on Colgate
Trying it!
This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
6 December, 2025
originally posted on Colgate
Will be a cute and effective Christmas gift
The included pen is very flexible and easy to use. My teeth get whitening faster than I expect. It is totally a smooth and simple process, but super effective. I am sure that this will be a super cute little present that I will prepare for my friend and family for this upcoming Christmas. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
5 December, 2025
originally posted on Colgate
Affordable and Easy!
We use Colgate as our primary toothpaste so when it came to teeth whitening it was pretty much a no brainer. I love this mini travel sized Colgate Optic White overnight whitening pen because it is small, portable, and easy to use! It is just the right amount for a quick 1 week treatment when my teeth just need a little extra brightening for the holidays. It is an overnight treatment so I don't even have to interrupt my day to complete the process. I just apply it overnight and let it work while I sleep and then brush it off in the morning when I brush my teeth for the day. It is easy, affordable, and so convenient! This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
29 November, 2025
originally posted on Colgate
Suitable for busy person like me
I do not know that whitening our teeth can be this simple. We just need to apply this as indicated in the instruction and sleep for a night and then we can see the magic happened. it is painless and effortless. It is super suitable for a busy person like me. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
29 November, 2025
originally posted on Colgate
Great for on the go!
This whitening pen was so easy to use! Takes just a few minutes to apply with noticeable results in less than a week. Perfect stocking stuffer for the holidays! If you are looking for a quick and easy way to freshen up your smile, give this a try! This review was collected as part of a promotion, and the opinions are my own.
4 out of 5 stars
27 November, 2025
originally posted on Colgate
Excited w/ high expectations
This review was collected as part of a promotion, and the opinions are my own. Worry; "avoid staining foods & drink drinks between txs," feels like unfamiliar territory possible negative conseq! (Coffee? Curry?)
5 out of 5 stars
27 November, 2025
originally posted on Colgate
Convenient
This is a small but convenient teeth whitening product. It whitens teeth within a few days. No need to apply it overnight, just 15 minutes is good enough. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
26 November, 2025
originally posted on Colgate
It works!
This little overnight whitening pen is easy to use, dries quickly, and many users say it makes their teeth noticeably brighter in about a week. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
26 November, 2025
originally posted on Colgate
Perfect teeth whitening kit for on the go!
This teeth whitening kit is so perfect! It is so easy to take on the go, and is the cutest Christmas gift! It also does not make your teeth hurt, which is a big plus! This review was collected as part of a promotion, and the opinions are my own.
3 out of 5 stars
25 November, 2025
originally posted on influenster.com
Not for me personally
I found although this seamt to do the job, it was quite an unpleasant process for me personally, it was quite strong in taste and odour, the feel of it I didn’t like it felt quite slimy in texture once applied and my teeth felt quite sensitive for a few days afterwards, it does work though my teeth were definitely whiter by the next morning.
1 reply from Customer Care team - 20 days ago
Oh no! We’re sorry to hear about this. Please call 1-800-468-6502 to share more about your experience & so we can try to make it right.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Awesome Product
The directions to use the product are clear and easy to follow. I like that it is enamel safe and sugar free. I like that you can see a difference in just a week. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
So easy to use and works great!
This whitening pen works great and is so easy to use. I already have noticed a difference with just a couple of uses. This would make a great little stocking stuffer. This review was collected as part of a promotion, and the opinions are my own.
5 out of 5 stars
25 November, 2025
originally posted on Colgate
Great travel sized whitener!
This review was collected as part of a promotion, and the opinions are my own. The Colgate Optic White Overnight Whitening Mini Pen is super easy to use and feels way less messy than strips. I noticed my teeth looking brighter after just a few nights, though people with sensitive teeth might want to be cautious. Overall, it’s a convenient little tool to keep your smile fresh without much hassle.