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California Naturals Super Moisture Shampoo - 16.5 fl oz
$9.99 ($0.61/fluid ounce)
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About this item
Highlights
- A hydrating shampoo for all hair types
- Made with 99%+ Naturally Derived, clean, and simple ingredients
- Supercharged with Vitamin B5, Aloe, and Marula Oil to hydrate and repair hair
- Reduces frizz and adds softness and shine
- Scented with our Sweetgrass Food-Grade Fragrance, a non-toxic alternative to regular fragrance
- 100% Recycled Packaging
- Sulfate-free, Paraben-free, Phthalate-free, Gluten-free, Cruelty-free, and Vegan
- Also try our Classic Coconut Shampoo, Classic Coconut Conditioner, Moisture Conditioner, Deep Repair Hair Mask, and Body Wash
Description
California Naturals' Moisture Shampoo is specially formulated to gently cleanse while intensely hydrating and repairing your hair with 99% naturally derived ingredients. Our luxurious formula creates a luxurious lather with nourishing Marula Oil, Vitamin B5, and Aloe, restoring vibrancy to dull strands and allowing for easy detangling. With our juicy Food-Grade Sweetgrass fragrance, every shower feels like a refreshing escape to somewhere lush and green.
How It's Done:
1. Put your hair in a state of repair by lathering a quarter-size of this moisturizing elixir all over your scalp, roots and strands.
2. After rinsing, complete your hair transformation with our Moisture Conditioner.
California Naturals is a radical, daily lifestyle brand. Our hair care products are made from natural and simple ingredients that you can smell beneath every one of our caps. It's our mission to storm the private, gate-kept beaches that luxury hair and body companies have commandeered; to tear down their stingy signs, let down our hair, lose a few articles of clothing, and go public with a roster of products designed for a life spent under the sun.
California Naturals designs hair products and body products for people who want clean hair, clean bodies, and clean consciences. Our entire hair treatment daily care roster is 90%+ naturally derived, ocean and reef safe, never tested on animals, Paraben, Sulfate, Phthalate & Gluten-free, and made from 100% recycled packaging.
How It's Done:
1. Put your hair in a state of repair by lathering a quarter-size of this moisturizing elixir all over your scalp, roots and strands.
2. After rinsing, complete your hair transformation with our Moisture Conditioner.
California Naturals is a radical, daily lifestyle brand. Our hair care products are made from natural and simple ingredients that you can smell beneath every one of our caps. It's our mission to storm the private, gate-kept beaches that luxury hair and body companies have commandeered; to tear down their stingy signs, let down our hair, lose a few articles of clothing, and go public with a roster of products designed for a life spent under the sun.
California Naturals designs hair products and body products for people who want clean hair, clean bodies, and clean consciences. Our entire hair treatment daily care roster is 90%+ naturally derived, ocean and reef safe, never tested on animals, Paraben, Sulfate, Phthalate & Gluten-free, and made from 100% recycled packaging.
Hair Type: All Hair Types
Health Facts: Silicone-Free, Sulfate-Free, Gluten-Free, Vegan, Paraben-Free, Phthalate-Free
Product Form: Gel
Sustainability Claims: Recyclable, Not Tested on Animals, Post-Consumer Recycled Material, Cruelty-Free, Contains Recycled Content
Package Quantity: 1
Beauty Purpose: Moisturizing
Net weight: 16.5 Ounces
TCIN: 92267958
UPC: 850056288286
Item Number (DPCI): 063-00-3760
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, cocamidopropyl hydroxysultaine (coconut-derived), sodium methyl 2-sulfolaurate (coconut-derived), sodium lauroyl methyl isethionate (coconut-derived), glycerin, sclerocarya birrea (marula) oil, psidium guajava seed oil, astrocaryum murumuru seed butter, hydrolyzed rice protein, argania spinosa (argan) kernel oil *, olea europaea (olive) oil *, althaea officinalis root extract, hydrolyzed barley protein (gluten-free), panthenol, sodium hyaluronate, potassium sorbate, sodium benzoate, ethylhexylglycerin, disodium 2-sulfolaurate, allantoin, guar hydroxypropyltrimonium chloride, chlorophyllin copper complex, lactic acid (vegan), food-grade fragrance' '
Shipping details
Estimated ship dimensions: 2 inches length x 3.5 inches width x 8 inches height
Estimated ship weight: 1.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 86 reviews
effectiveness: 3.72 out of 5
quality: 3.68 out of 5
value: 3.68 out of 5
61% would recommend
26 recommendations
5 out of 5 stars
30 December, 2025
Moisturizing without weighing my hair down
[This review was collected as part of a promotion.] I've used this shampoo a few times and really liked it. It cleans my hair well and leaves it soft and moisturized without feeling heavy. After washing, my hair looks nice, is easier to brush, and my scalp doesn't feel dry or irritated. The shampoo lathers well, rinses out easily, and doesn't leave a greasy feeling. It has a light, pleasant scent and works well for regular use. I would buy this shampoo again and would recommend it to others, especially for dry hair.
5 out of 5 stars
30 December, 2025
I would definitely recommend
[This review was collected as part of a promotion.] Has a very natural smell with natural ingredients that makes you like to use it again and again
5 out of 5 stars
28 December, 2025
New Favorite Shampoo
[This review was collected as part of a promotion.] This shampoo reminded me how much I love fig! I got complimented asking what perfume I used but it was just this shampoo! This shampoo made my scalp feel more hydrated on days I don't use dandruff shampoo compared to what I was using before. Definitely would purchase with my own money. Thank you California Naturals for allowing to try this product for free!
4 out of 5 stars
27 December, 2025
i would buy this product
[This review was collected as part of a promotion.] i recently took down my sew in after having it up for 3 months and i washed my hair for the first time with your product she after i was done my hair was soft and felt moisturized even my mom said how soft my hair felt
4 out of 5 stars
25 December, 2025
Recommended!
[This review was collected as part of a promotion.] I really enjoyed the long lasting scent of this product. A little goes a long way to wash your hair with a nice lather. It made my hair feel very clean, and soft. I don't know if it's a product I could use every day, but typically, I only wash my hair once a week.
5 out of 5 stars
25 December, 2025
Great Natural Product
[This review was collected as part of a promotion.] I was impressed with this shampoo. I feel like when I normally find a "healthy" shampoo, it doesn't work right. This made my hair feel so soft though and it didn't get greasy after one day. The smell is also decent.
5 out of 5 stars
23 December, 2025
Wonderful
[This review was collected as part of a promotion.] Great shampoo I love how it leaves my hair moisturize and feeling amazing my color treated hair is happy with the results and it's just great.
1 out of 5 stars
22 December, 2025
Hair feels so dry
[This review was collected as part of a promotion.] I was so excited to receive this product. I love moisturizing hair products. I'd say my hair is in between dry and oily. I have mostly straight hair with the occasional wave. This felt more like a clarifying shampoo. My hair felt like it was stripped and it felt drying. After rinsing, it was hard to brush through my hair (I never have this issue). Maybe it will work for others, but definitely did not work for me.
5 out of 5 stars
18 December, 2025
Love the smell and the moisture it gives my curls
[This review was collected as part of a promotion.] Upon my shampoos's arrival, I noticed that the bottle is very generous. I appreciate the size soo much! I love the smell and it did give my curls lots of moisture compared to my past shampoos, which was another plus for me. I was able to style my hair without adding extra moisturizer like I usually have to. My only opinion is to make the packaging a little more exciting. I love packaging that goes with my showers aesthetic. I acquired this product for my honest review.
5 out of 5 stars
17 December, 2025
Long lasting smell
[This review was collected as part of a promotion.] The one thing I do love about this shampoo is that the scent lasts so long you can actually still smell it after you condition whii love
3 out of 5 stars
17 December, 2025
The California Natural Curls Shampoo
[This review was collected as part of a promotion.] So I washed my hair with it. Which has a very good lather, the shampoo smells really good. But it left my curls heavily weighted down and super greasy feeling after. This product would be great for some else. But it wasn't a fit for me. I have super curls hair 3B, with a mix of 3C curls. It is also on the coarse textured side. So I was really hoping it would work. But unfortunately it didn't.
5 out of 5 stars
16 December, 2025
Definitely recommend it for dry hair
[This review was collected as part of a promotion.] [I received this product for free in exchange for my honest review] The first time I used this product was on 7 day hair and it completely cleansed my hair and scalp without stripping it. My hair felt nice and moisturized and even looked better the next morning. It significantly decreased frizz without weighing down the hair. My hair is currently extremely dry due to some medications, and this has been a nice addition to my routine. It has a lovely tropical scent that makes you want to sip on a piña colada on the beach. I would recommend it to anyone with dry hair.
5 out of 5 stars
16 December, 2025
Soft hair
[This review was collected as part of a promotion.] I was gifted this product in exchange for this review. I love how the shampoo smells and leaves my hair feeling so soft. It foams up very easily and leaves my hair feeling so clean and soft from the oils. I would recommend to anyone looking for a new shampoo to hydrate your hair.
5 out of 5 stars
16 December, 2025
Moisturizing and smells amazing
[This review was collected as part of a promotion.] I was new to California Naturals when I received this shampoo complimentary in exchange for my review, and it ended up being a really nice surprise. It feels gentle but still cleans well, and my hair felt soft and hydrated. Even while rinsing, my hair felt smoother, especially at the ends. The fig scent is so good! It's fresh and slightly sweet but not overwhelming, and it makes washing my hair enjoyable. After a few uses, my hair felt more manageable and healthy overall. This was a great first introduction to the brand, and I'd definitely keep using this. I highly recommend this if you're looking for a moisturizing shampoo that smells amazing and doesn't contain harmful chemicals.
5 out of 5 stars
16 December, 2025
Awesome Shampoo!
[This review was collected as part of a promotion.] I was gifted this product for a review, and have really liked it so far! I've been looking for a new shampoo since my hair has been getting greasy a lot faster after cutting it short, and this shampoo has been a lot better. The clean ingredients are also a plus. I've noticed that the smell is pretty subtle, but pleasant. A big thing I've noticed is that my hair doesn't get as frizzy after washing as it used to! I would definitely continue to purchase this shampoo
3 out of 5 stars
13 December, 2025
Just ok
[This review was collected as part of a promotion.] I received this product for free in exchange for a review. First off, the smell is really great with this product. Summer fig smells amazing and the scent lasts until the next wash. The downside is that this stripped my hair as soon as I used it. It gave the same feeling I have after using a clarifying/detox shampoo while also making my hair oily pretty quickly. I appreciate the premise behind this brand and would try another product just for that. I just don't think this shampoo was a good fit for my hair.
4 out of 5 stars
10 December, 2025
Great Shampoo With Clean Ingredients
[This review was collected as part of a promotion.] I was gifted this shampoo to try, and after using it a few times, I'm really impressed! A little goes a long way, it lathers really quickly and gives that super clean feeling without needing a ton of product. The scent is subtle but really pleasant. Since I only received the shampoo, I can't speak to how it works as a full set with the conditioner. On its own, my hair did feel a bit dry after rinsing (similar to how other shampoos can feel), so it's hard to know exactly how the full routine would perform. That said, I have noticed that my hair has been a little less frizzy since I started using it, which has been a nice surprise. One standout for me is the ingredient list, it's genuinely impressive. If high-quality, clean ingredients matter to you, this is a great option. My husband also tried it several times (actually more than I did!) and he really liked it. He felt like his hair was less poofy and more moisturized just from the shampoo alone. Overall, this feels like a high-quality product with great ingredients, and I enjoyed using it. I imagine it works even better when paired with the conditioner.
5 out of 5 stars
9 December, 2025
My new favorite shampoo
[This review was collected as part of a promotion.] Moisturizing shampoo, my hair felt so soft and clean. My scalp is very sensitive and this caused no irritation.
5 out of 5 stars
9 December, 2025
Smooth and thick
[This review was collected as part of a promotion.] Have been using daily for over a week and can see the hair is thick and moisture continously.No smell which can good for some and some might not like.so far good.
5 out of 5 stars
9 December, 2025
Smells amazing and very moisturizing
[This review was collected as part of a promotion.] First impressions of the shampoo, the smells is immaculate and juicy. The summer fig scent is very prominent and enjoyable but not overwhelming. For a moisturizing shampoo, it has a very strong lather and keeps my hair soft and clean while being able to detangle knots safely. I also appreciated the fact that it is mostly naturally derived ingredients and I feel safe using it on my scalp. I would buy this for myself again and also think my other family members would enjoy this as a gift for the holidays! Disclosure: I received this product for free in exchange for writing a review.