Sponsored
BruMate Era 40oz 100% Leak-Proof Straw Tumbler
$44.99
ColorLavender
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 100% LEAKPROOF, GUARANTEED: The Era series is the only 100% leakproof straw tumbler that works for both cold and carbonated beverages, thanks to our patent-pending Ü-Turn technology. So, you can toss your drink in your bag and take it on the go without ever spilling a drop.
- COLDKEY METAL STRAW: The Era series also has our ColdKey stainless steel straw so you can reduce the amount of plastic sitting in your water all day and experience a cool, crisp drinking experience with a soft-touch silicone tip on the outside to top it off.
- 24+ HOURS COLD: Thanks to our BevGuard insulation, the Era will keep your favorite drinks ice-cold for 24+ hours.
- CUP-HOLDER FRIENDLY BASE: The Era has a sleek, tapered design that fits all standard cup holders.
- LIFETIME WARRANTY: Backed by our lifetime guarantee, the Era will be your favorite drinking companion for the long haul.
Description
A new Era of straw tumbler is here. Our Era tumbler is totally leakproof, and made for stress free sips on the go. It has our fully leakproof Ü-Turn™ lid that works for both cold and carbonated beverages, ColdKey™ metal straw for minimizing the amount of plastic sitting in your water, BevGuard™ technology to keep ice for 24+ hours, and a cup-holder friendly base so you can enjoy 40oz of your favorite beverage, free of leaks and spills throughout your daily journey.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Era Tumblers are 100% leakproof with cold beverages and carbonated beverages with ice when in the locked position. Not recommended for use with hot beverages.
Dimensions (Overall): 11.5 Inches (H) x 3 Inches (W)
Lid Material: Plastic
Capacity (Volume): 40 fl oz (US)
Used For: Cold Beverages
Material: Stainless Steel
Care & Cleaning: Dishwasher-Safe
Warranty: Lifetime Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94719387
UPC: 195429060510
Item Number (DPCI): 082-04-2576
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 5.4 inches length x 5.4 inches width x 11.5 inches height
Estimated ship weight: 1.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.9 out of 5 stars with 60 ratings
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4.5 out of 5 stars with 1291 ratings
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Guests are saying
The Brumate Era 40oz cup is a favorite among guests for its stylish design and exceptional functionality. It keeps drinks cold for hours without condensation, making it perfect for both indoor and outdoor use. The leakproof feature and easy-to-clean design enhance its appeal, while the variety of colors allows for personal expression. Guests appreciate its durability and the convenience it offers for daily hydration, whether at work or on the go.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 2488 reviews
quality: 4.31 out of 5
value: 4.27 out of 5
68% would recommend
29 recommendations
5 out of 5 stars
2 January, 2026
originally posted on brumate.com
Gift for my wife
[This review was collected as part of a promotion.] Exceeded expectations. The ability to put her Name on the bottle brought the gift to the next level. She loves it!!
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
(no review title)
Great price for this item
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025
Nice.
I love the stainless steel straw and the leakproof aspect to it. However, mine came scratched and I needed it quickly because it was a gift. Moving forward I’ll be purchasing directly from BrüMate website because they make sure things are packaged properly (from experience never had any defective cups from the direct source)
5 out of 5 stars
31 December, 2025
originally posted on brumate.com
Adorble
[This review was collected as part of a promotion.] love the color and all the era 40oz! great design and beautiful color
2 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
(no review title)
Purchased online, when arrived the label they place on the top of the cup where it displays sip, seal etc. was all off centered and hanging off my cup. Disappointing
5 out of 5 stars
30 December, 2025
originally posted on brumate.com
New Cup Who Dis!?
[This review was collected as part of a promotion.] Love! Love! Love! My new cup works really well, easy to deep clean, and NO leaks!!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
best cup
love the locking lid and the cup it's so durable!
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Brumate tumbler
Absolutely love this cup, that it locks and is spill proof
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Love it
I love the size of the water bottle and the fact that it fits perfectly in my cup holder in my car. The no spill lid is a huge plus for when I throw it in a bag whether I’m heading to my kids soccer games or for school. The color is gorgeous (I got the purple). I didn’t think I would be a fan of the rubber straw tip but it honestly doesn’t bother me.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
(no review title)
Love the metal straw and ease of cleaning
5 out of 5 stars
28 December, 2025
originally posted on brumate.com
Daughter loves it
[This review was collected as part of a promotion.] It doesn’t spill like others when tipped over and fits in car holder. Plus is the stainless steel straw
5 out of 5 stars
28 December, 2025
originally posted on brumate.com
Great cup
[This review was collected as part of a promotion.] These cups are great. I always get the matching straw covers to go with them. Keeps my ice for hours
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
I love everything about this cup! 40oz so I don’t have to refill a ton of times throughout the day (I drink 80-100oz of water per day). Truly leakproof, soft straw top, and a side handle. It fits in cup holders well! I just wish there were more color options at Target since I have a bunch of Target cash to use!
5 out of 5 stars
27 December, 2025Verified purchase
(no review title)
Love this tumbler! I bought it in the middle of the night while breastfeeding and have been loving it since I got it.
5 out of 5 stars
26 December, 2025
originally posted on brumate.com
The color is WOW!
[This review was collected as part of a promotion.] Absolutely love this color! The purple is beautiful and so bright!
5 out of 5 stars
26 December, 2025
originally posted on brumate.com
Great Gift
[This review was collected as part of a promotion.] Nothing is quite like the era, love the large design and the silicone straw makes me feel so much safer just in case I were to trip over and I know it won't hurt me. The leakproof straw design is genius and I gift one of these to all of my friends. The lavender color is one of my favorites! Gifted this twice and both friends loved it! Buy a silicone boot for it and this thing can withstand anything.
5 out of 5 stars
26 December, 2025Verified purchase
(no review title)
Amazing cup that is spill proof. Look forward to tossing this in my bag and being able to have this on my desk as well.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
(no review title)
Five stars
5 out of 5 stars
25 December, 2025
originally posted on brumate.com
Love color and locking straw
[This review was collected as part of a promotion.] Bought for Christmas gift teenage daughter loves it
1 out of 5 stars
Thumbs down graphic, would not recommend
25 December, 2025
Can't recommend
My kids bought two with their own money and they both broke in the same place that holds the straw, within a month (see photos). The cups are useless. I tried emailing brumate and left a review on their page and they didn't post the review or email back.