New ArrivalsHealth & WellnessValentine’s DayClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black  - Ulta Beauty - 2 of 4Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black  - Ulta Beauty - 3 of 4Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black  - Ulta Beauty - 4 of 4
Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black  - Ulta Beauty - 1 of 4

Benefit Cosmetics They're Real! Magnet Extreme Lengthening Mascara - Black - Ulta Beauty

$16.00

Size0.14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 36-hour extreme lengthening* mascara
  • Builds 40% longer lashes**
  • Flexible, lightweight & builds easily
  • Won't smudge or flake
  • 95% said it lifts & lengthens lashes up & out***
  • *Instrumental test on 21 women
  • **Than bare lashes. Instrumental test on 21 women
  • ***Self-evaluation by 110 women after 1 week

Description

Extreme length with a magnetic force!

Benefit's They're Real! Magnet is a 36-hour* extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes**!

The innovative Extender Brush features a magnetically charged core that pulls the Magnetic Mineral Enriched Formula up and OUT beyond the tips of lashes for extreme length and powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate, and define lashes.

HOW TO APPLY:
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.

Allow a few seconds of drying time between coats to build the most EXTREME lash drama!

BEAUTY TIP:
Accentuate the extreme length by defining your eyes with Roller Liner matte liquid eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect.

DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .16 fl oz (US)
Features: Long Lasting, Smudgeproof
TCIN: 82568032
UPC: 602004124067
Item Number (DPCI): 342-02-0098
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water), cera alba (beeswax), paraffin, polybutene, vp/eicosene copolymer, glyceryl stearate, acrylates copolymer, copernicia cerifera (carnauba) wax, steareth-21, palmitic acid, pvp, stearic acid, silica, pentylene glycol, phenoxyethanol, steareth-2, aminomethyl propanediol, caprylyl glycol, panthenol, hydroxyethylcellulose, aluminum hydroxide, tocopheryl acetate, disodium phosphate, sodium phosphate, polysorbate 60. [+/-: ci 19140 (yellow 5, yellow 5 lake), ci 42090 (blue 1 lake), ci 77007 (ultramarines), ci 77163 (bismuth oxychloride), cl 77288 (chromium oxide greens), ci 77289 (chromium hydroxide green),ci 77491, ci 77492, ci 77499 (iron oxides), ci 77510 (ferric ferrocyanide, ferric ammonium ferrocyanide), ci 77742 (manganese violet), ci 77891 (titanium dioxide)].

Shipping details

Estimated ship dimensions: 3.54 inches length x 1.77 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This mascara has been a long-time favorite for many guests, praised for its ability to lengthen lashes without clumping. However, recent formula changes have led to mixed feelings, with some guests experiencing smudging issues. Despite this, the mascara is still recognized for its buildable coverage and lasting power, making it a staple for those seeking a natural yet enhanced lash look. Guests appreciate its versatility and the compliments it garners.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 28123 reviews
    60% would recommend
    25 recommendations
    5 out of 5 stars
    3 January, 2026
    originally posted on http://www.ulta.com
    Image

    amazing

    best mascara ever
    toto
    Did you find this review helpful?
    5 out of 5 stars
    2 January, 2026Verified purchase
    • Skin type: Dry
    • Skin tone: Medium

    (no review title)

    I love how good it makes my eyelashes look
    Lannyyy
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite mascara

    I never thought I would buy a "fancy" mascara but this one is the best! The mini sizes are the perfect size to still be able to manipulate the wand but small enough that it travels easy.
    Amy
    Did you find this review helpful?
    5 out of 5 stars
    1 January, 2026
    originally posted on http://www.ulta.com
    Image

    The best mascara!

    Goes on smooth. Makes your lashes so long and full. Love this product
    Sue
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on http://www.ulta.com
    Image

    Yes

    Great product
    Chrystal
    Did you find this review helpful?
    5 out of 5 stars
    29 December, 2025
    originally posted on http://www.ulta.com
    Image

    Definitely adds length!

    Adds length and definition to lashes. Would absolutely purchase again!
    Audi
    Did you find this review helpful?
    2 out of 5 stars
    16 December, 2025
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Great until it wasn't!

    I loved this mascara until the tube separated.This caused the brush to be severely overloaded, leaving the wand useless. Before this occurred it gave great coverage and I was happy with the lift and fanning effect achieved with this product. On reporting the fault to Benefit I was offered an apology and replacement, provided I gave proof of purchase, batch number and photos.. I provided the latter, unfortunately I had binned the receipt. If you buy this product I would recommend holding on to your receipt-just incase! This fault has occurred on the last 2 tubes I have purchased of this mascara.
    Mrs R
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 December, 2025Verified purchase
    • Skin type: Combination
    • Eye color: Green
    • Skin tone: Light
    • Hair color: Brunette

    (no review title)

    adds volume and length to my lashes! my only complaint is that if you sweat it does rub off a little
    HI
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 December, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Eye color: Brown

    (no review title)

    absolutely love
    026 a
    Did you find this review helpful?
    5 out of 5 stars
    1 December, 2025
    originally posted on http://www.ulta.com
    Image

    Great Mascara!

    This mascara checks all the boxes! It's easy to put on (great applicator) and buildable, no clumps, lengthens and gives excellent volume. This is my favorite mascara!
    Sydney
    Did you find this review helpful?
    5 out of 5 stars
    25 November, 2025
    originally posted on http://www.benefitcosmetics.com
    Image

    After several brands, this is it!!

    I am 62 with thinning lashes. I have searched and tried many. After finding They're Real...I am a happy lashes lady!
    Velwade
    Did you find this review helpful?
    1 out of 5 stars
    22 November, 2025
    originally posted on http://www.ulta.com
    Image

    Panda eyes

    In minutes I had fall outs, and in two hours I had Panda eyes.
    Me
    Did you find this review helpful?
    5 out of 5 stars
    22 November, 2025
    originally posted on http://www.ulta.com
    Image

    Love this mascara

    I'm obsessed with this mascara. As I age I barely have lashes. This mascara gave me long full lashes. Definitely will buy again.
    Greta
    Did you find this review helpful?
    5 out of 5 stars
    13 November, 2025
    originally posted on http://www.ulta.com
    Image

    Favorite Mascara

    This is my all time favorite mascara. It doesn't clump and makes my lashes really long.
    Tonia
    Did you find this review helpful?
    2 out of 5 stars
    10 November, 2025
    originally posted on http://www.ulta.com
    Image

    Clumpy Mascara

    The last couple of times I purchased this mascara, it has been very clumpy. I love the brand but not sure why this keeps happening. Ulta did replace the first one that I purchased. Hopefully, this gets better and I don't have to change my brand.
    Lynn
    Did you find this review helpful?
    1 out of 5 stars
    4 November, 2025
    originally posted on http://www.ulta.com
    Image

    Raccoon eyed in a matter of hours

    Disappointed. Initial application looks great, lengthens my short lashes. But in a matter of 2-3 hours it ends up under my eyes. I only apply to the top lashes too! I try it with powder under the eye… same result. No one wants mascara coon eyes.
    Hailie
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2025
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    Best Mascara

    If you want the longest lashes in the quickest time then this is the mascara for you!! You won't be disappointed
    Very fussy
    Did you find this review helpful?
    1 out of 5 stars
    4 November, 2025
    originally posted on http://www.benefitcosmetics.co.uk/
    Image

    So bad, smudges under eye!

    I used to buy they're real and it was fantastic in waterproof, but had a break using YSL for a bit. Went back and bought a tube and what has happened- you apply and within half an hour has smudged under eye. No matter what you do or weather it happens every time!
    Gen
    Did you find this review helpful?
    5 out of 5 stars
    2 November, 2025
    originally posted on http://www.ulta.com
    Image

    My forever mascara

    I've tried so many mascaras and this one has been my favorite for YEARS now. No other compares
    Taylor
    Did you find this review helpful?
    5 out of 5 stars
    1 November, 2025
    originally posted on http://www.ulta.com
    Image

    This mascara is amazing

    I've been using this for quite some time now and I love it. It thickens and lengthens your lashes. Check it out for yourself.
    Dana
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy