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Benefit Cosmetics Hoola Wave Bronzing Balm - 1.48oz - Ulta Beauty
$36.00
ColorShade Deep
In Stock
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About this item
Highlights
- Weightless, buttery-soft texture for a natural, fresh-from-the-beach bronze.
- 12-hour staying power for a fresh, natural-looking bronze or soft contour.
- Packed with skin-loving ingredients for a flawless, healthy glow.
Description
What it is:
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
A creamy bronzer balm for a natural beach day look. Formulated with rich moisturizing ingredients; blends seamlessly with 12-hour staying power.
What else you need to know:
Benefit’s iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients, and creates a natural-looking, fresh-from-the-beach bronze or soft contour.
Get it on:
"Swirl Hoola WaveMaker brush (sold separately) in bronzer.
Apply on cheeks, forehead, nose or all over face.
Build and blend. "
Suggested Age: 18 Years and Up
Color Palette: Dark Tones
Product Form: Balm
Cosmetic Coverage: Full
Skin Tone: All Skin Tones
Beauty Purpose: Contouring
Net weight: 1.48 Ounces
TCIN: 94233072
UPC: 602004161239
Item Number (DPCI): 342-02-5743
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, isoamyl laurate, silica, synthetic wax, butyrospermum parkii (shea) butter, simmondsia chinensis (jojoba) seed oil, mica, candelilla cera (euphorbia cerifera (candelilla) wax), dicalcium phosphate, cellulose, persea gratissima (avocado) oil, trimethylpentanediol/adipic acid/glycerin crosspolymer, disteardimonium hectorite, tocopherol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ricinus communis (castor) seed oil, hydrolyzed sodium hyaluronate, sodium hyaluronate, hydrogenated castor oil, benzyl alcohol [+/-ci 77891 (titanium dioxide), ci 77491, ci 77492, ci 77499 (iron oxides), ci 42090 (blue 1 lake)]' '
Shipping details
Estimated ship dimensions: 2.91 inches length x 2.89 inches width x 0.87 inches height
Estimated ship weight: 0.11 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Hoola Wave Bronzing Balm is a versatile and creamy bronzer that offers a natural sun-kissed glow. Guests appreciate its lightweight formula, easy blendability, and pleasant scent, making it a great addition to any makeup routine. The packaging is sleek and travel-friendly, while the buildable coverage allows for customization. Although some guests found the shades challenging, many enjoyed the overall performance and texture, making it a popular choice for summer looks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1900 reviews
2 out of 5 stars
24 December, 2025Verified purchase
(no review title)
I suggest protecting a product like this when shipping. It was wet from the rain. Bubble wrap a priduct that is powder. It was a mess inside the compact! Plus where's my lipstick?!
5 out of 5 stars
21 November, 2025
originally posted on http://www.ulta.com
would buy again
I am relatively new to using bronzer, and I generally prefer to wear minimal makeup. Instead of applying a full foundation, I simply conceal any blemishes with a touch of foundation stick. I then sweep bronzer just above my cheekbones and finish the look with Clinique highlighting powder. The result is a natural, radiant finish that I find very flattering.
3 out of 5 stars
27 October, 2025
originally posted on influenster.com
Good Option
[This review was collected as part of a promotion.] Beautiful, well balanced color. It goes on evenly and blends nicely. It was not too dark or brown which I enjoy. Most of my issues with this were more user error. The compact size is perfect.
4 out of 5 stars
15 October, 2025
originally posted on influenster.com
Subtle. But not long lasting
[This review was collected as part of a promotion.] Silky smooth going on. Doesn't last all day. It's really blendable, thank goodness because I'm not normally a contour girly. Super cute compact.
5 out of 5 stars
23 September, 2025
originally posted on influenster.com
Good quality
[This review was collected as part of a promotion.] I tried the Hoola Wave Bronzing Balm and it goes on really smoothly. The texture is light and creamy, so it blends easily without looking patchy. The color gives a natural sun-kissed glow that doesn’t feel heavy on the skin. It lasts well through the day and looks very natural. A nice option if you want a soft bronzed look.
4 out of 5 stars
16 September, 2025
originally posted on influenster.com
Very Buildable formula!
[This review was collected as part of a promotion.] This shade was a bit too deep for my skin tone but I love how light it is! The formula is light and does not feel heavy when I put it on. It also blends in well. The balm has a very light and pleasant scent that is not overwhelming. This is a great overall a great Bronzing Balm!
3 out of 5 stars
15 September, 2025
originally posted on influenster.com
Bronze
[This review was collected as part of a promotion.] I’ve been using Hoola Wave Bronzing Balm in my makeup routine. I give it 3 stars. It can be a little hard to apply, I tried to do it with a brush but didn’t work out. I used a damp sponge and turned out very well. Scent is fine and the finish good.
3 out of 5 stars
3 September, 2025
originally posted on influenster.com
Don’t know how to use this tbh..
[This review was collected as part of a promotion.] It’s nice for those who like cream makeup. The texture is very light and it’s easy to blend in with your fingers. I see this being used over a tinted moisturizer or very light coverage foundation. No scent and the packaging is very easy to use.
5 out of 5 stars
23 August, 2025
originally posted on influenster.com
Great bronzer
[This review was collected as part of a promotion.] I really love how light this bronzer is, it doesn’t feel heavy when I put it on! This just means that it also blends well. In order to get the color I want I do have to put on more than usual but I really like the texture!
5 out of 5 stars
22 August, 2025
originally posted on influenster.com
Super cute glowy and natural finish !
[This review was collected as part of a promotion.] I’ve always loved Hoola products from Benefit but this really takes the cake ! I love how buttery it feels and how it makes me really glow ! 10/10 ! This has been a staple all summer for me !
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Creamy 💕✨
[This review was collected as part of a promotion.] The packaging is neutral with some small waves on the lid, simple but pretty, the finish seems very natural to me, it is not heavy on the skin at all, the durability can be 4-6 hours depending on your skin type, the texture is a little firmer than a butter, I don't think I have found any endocrine disruptors in this product.
4 out of 5 stars
12 August, 2025
originally posted on http://www.ulta.com
good, maybe not as good
With all the hype on cream bronzer, cream blush, and cream highlighter. I had to try to try the Hoola Bronzing Balm in regular. The original powder bronzer has always been my go to, I do like the creamy, blendable formula ( and color is good). I do not think it gives as much color as the original powder. I will definitely keep it and use it but some days I will go back to my go to Hoola powder bronzer.
5 out of 5 stars
9 August, 2025
originally posted on influenster.com
Great
[This review was collected as part of a promotion.] Gorgeous bronzing balm that blends beautifully and has a pleasant scent. Good packaging with a lovely finish! A great, buildable product I’d recommend!
3 out of 5 stars
2 August, 2025
originally posted on http://www.ulta.com
Mirror broke
I really loved this product but i was so upset because the mirror broke after 3 days i dont know if i just got faluty packaging or what but it mad me really upset
4 out of 5 stars
2 August, 2025
originally posted on influenster.com
Nice blends
[This review was collected as part of a promotion.] The compact and lightweight packaging design makes it easy for me to carry when traveling. The design of the lid with many ripples helps me to hold it firmly. The scent displayed by the brand makes me quite like it. After applying it to the skin, it does not leave any powder particles but blends into the skin.
5 out of 5 stars
30 July, 2025
originally posted on influenster.com
Like butter!
[This review was collected as part of a promotion.] Absolutely love this product! The pigmentation is amazing and goes on like butter! I was surprised at how well this lasts throughout the day without smudging. This is definitely a new favorite in my makeup routine.
4 out of 5 stars
30 July, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] This is a very creamy easy to work with bronzer. The lightest shade is too light but has buildable coverage. I recommend getting the second shade for light skin tone.
5 out of 5 stars
29 July, 2025
originally posted on influenster.com
The ultimate face sculpting tool
[This review was collected as part of a promotion.] Obsessed with this product. I loved the powder version of this product beforehand & now that it is offered in a cream version, this will be my new go to. It’s so creamy, it blends perfectly, it leaves no lines & really accentuates those cheek bones. Perfect for anyone looking to sculpt their face.
5 out of 5 stars
28 July, 2025
originally posted on influenster.com
Perfect summer bronzer
[This review was collected as part of a promotion.] During my recent trip to Asia, the Hoola wave bronzing palm was my bronzer of choice, and I was very pleased with its texture and the final appearance on my skin. Despite heightened sensitivity to scents due to my pregnancy, this product did not cause any issues. A minor drawback is the product's somewhat firm consistency, which can make it a little challenging to pick up with a brush. However, given my preference for a subtle bronzed look, this was not a significant concern. While the product is somewhat expensive, I consider it a worthwhile investment.
5 out of 5 stars
20 July, 2025
originally posted on influenster.com
my favorite product to use for makeup
[This review was collected as part of a promotion.] as you can see this packaging makes you fall in love at first sight. Delicate texture that does not crumble on the face and during application. There is no sharp and unpleasant aroma. The finish is very gentle and neatly applied