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Benefit Cosmetics Hoola Matte Powder Bronzer - Ulta Beauty
$36.00
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About this item
Highlights
- Award-winning Hoola bronzer: Your go-to for all over natual bronze or soft contour
- Silky-soft powder that blends seamlessly for a smooth matte bronze finish.
- All-day wear for a sun kissed, long-lasting matte bronze that stays put.
Description
What it is:
An award-winning, silky-soft powder bronzer with a natural-looking matte finish
What else you need to know:
This isn’t your average bronzer. No, this is the legendary Hoola. The award-winning bronzer that makes you look sun-kissed even in sweater weather. Its ultra-fine, silky-soft powder builds & blends to create a natural-looking matte bronze that lasts all day.
Get it on:
Swirl brush in bronzer.
Apply all over to warm your complexion or place on cheeks, forehead, nose, jawline.
Build and blend.
An award-winning, silky-soft powder bronzer with a natural-looking matte finish
What else you need to know:
This isn’t your average bronzer. No, this is the legendary Hoola. The award-winning bronzer that makes you look sun-kissed even in sweater weather. Its ultra-fine, silky-soft powder builds & blends to create a natural-looking matte bronze that lasts all day.
Get it on:
Swirl brush in bronzer.
Apply all over to warm your complexion or place on cheeks, forehead, nose, jawline.
Build and blend.
Suggested Age: All Ages
Color Palette: Light Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Beauty Purpose: Contouring, Defining
Net weight: .28 Ounces
Street Date: May 26, 2022
TCIN: 85803635
UPC: 602004138262
Item Number (DPCI): 342-02-8537
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.2 inches length x 2.1 inches width x 0.7 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Benefit Hoola Powder Bronzer is a versatile makeup staple that offers a natural matte finish, making it suitable for various skin tones. Guests appreciate its easy blendability, buildable coverage, and long-lasting wear, which allows for both subtle warmth and defined contouring. The compact packaging with a mirror adds convenience for on-the-go application. While some guests noted the absence of a brush and a few color mismatches, the overall performance and quality make it a favorite among many.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4533 reviews
68% would recommend
16 recommendations
2 out of 5 stars
7 December, 2025
originally posted on http://www.benefitcosmetics.com
Hate everything about the different packaging
The bronzer is self is fine, I absolutely hate the new packaging. I bought the largest one which usually comes with the brush and I didn't get that, didn't get the plastic insert that keeps all the bronzer from falling out when it breaks towards the end. Will be searching for another bronzer after this. And after removing the new bronzer from its package and weighing it, it's not even the correct weight. We're paying almost $60 for the jumbo one and getting ripped off.
5 out of 5 stars
5 December, 2025
originally posted on http://www.benefitcosmetics.co.uk/
The best
I love this bronzer! its my go to and I absolutely love the bigger size so I can swirl my brush around
5 out of 5 stars
28 November, 2025
originally posted on http://www.ulta.com
Def. will buy this again
It goes on very smoothly.
5 out of 5 stars
23 November, 2025
originally posted on http://www.ulta.com
Great!!!
One of my favorite bronzers. I've been doing makeup for 15 years and its the best!
1 out of 5 stars
20 November, 2025
originally posted on http://www.ulta.com
Not worth the money 💵.
I was extremely disappointed with this product. Firstly it was way smaller then expected. Secondly it didn't blend in the way it should. I feel it was totally overpriced and not worth it. It didn't look the way it was shown and way to dark and orange on my light/fair color skin.
1 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com
Loved the old formula, hate the new
Hoola has been my go-to bronzer for YEARS. I finally hit pan and purchased a new bronzer and isntantly noticed they changed the formula. I feel like no matter how much i apply NOTHING appears? Theres absolutely no pigmentation anymore. Very disappointing!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 November, 2025Verified purchase
Received the testing product
I ordered this product online. Target sent me the testing product with a ‘try me’ sticker on it. It had already been opened and used.
5 out of 5 stars
29 October, 2025
originally posted on http://www.benefitcosmetics.co.uk/
Holy grail
I love this product, I use this bronzer everyday in my makeup routine it's so natural and the perfect colour - it is such a need for me always repurchase- I recommend highly !
3 out of 5 stars
27 October, 2025
originally posted on influenster.com
Great Option for Bronzer People
[This review was collected as part of a promotion.] I liked that this was small and compact. I wish I was better at applying bronzer. It went on really well, not to heavy like I worry about. Had just the right amount of shimmer to give a nice finish.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
I got this for my daughter but I also use it. We love it.
We love it.
5 out of 5 stars
26 October, 2025
originally posted on http://www.ulta.com
Top notch bronzer
I swim everyday and got quite tanned this summer. Since I wear a hat, my face isn't as tanned. I came to Ulta for a suggestion to give me some color and a sweet young lady demonstrated this product. She showed me how to apply it. It made all the difference and I love it!
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
A little goes a long way
[This review was collected as part of a promotion.] This bronzer is perfect, you don’t even need a cream powder with it. It’s super bendable & has a nice scent that’s not strong. & the packaging is also very secure.
5 out of 5 stars
8 October, 2025
originally posted on http://www.benefitcosmetics.co.uk/
such a lovely product
my daughter loves this for a glow up. its not too much and looks noce and natural .
5 out of 5 stars
17 September, 2025
originally posted on http://www.benefitcosmetics.co.uk/
Yummy!
Blends in beautifully. Doesn't dry skin and very forgiving on uneven skin. Easy to use.
5 out of 5 stars
12 September, 2025
originally posted on influenster.com
It's a decent bronzer
[This review was collected as part of a promotion.] It's very easy to blend if you have the right tools. The finish was a little too dark for me. It didn't really have a scent I can describe. The packaging is absolutely beautiful.
5 out of 5 stars
7 September, 2025
originally posted on influenster.com
Perfect bronzer
[This review was collected as part of a promotion.] I have been using this new benefit, cosmetic whole of powder browser great pigmentation, no scent easy blend ability with mats airbrush finish
5 out of 5 stars
23 August, 2025
originally posted on influenster.com
Using it for contour
[This review was collected as part of a promotion.] I actually use this bronzer to help me with a contour and it works really well! the medium is pigmented just enough so you notice a difference, I think alot of bronzers blend in too much that you dont see it! It also goes on pretty smooth so really great bronzer overall!
4 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com
Worth it
This is so nice to put over my cream bronzer, such a pretty shade ! Love !
1 out of 5 stars
20 August, 2025
originally posted on http://www.benefitcosmetics.com
Very watery
And I applied after shaking the tube and it left a white cast on my skin now I used this before and it was great so what happened So so disappointed
2 out of 5 stars
18 August, 2025
originally posted on http://www.benefitcosmetics.com
Great color, super drying
Love the color and concept, so drying to lips it takes a week o replenish moisture. I use chapstick regularly and cannot imagine they it would do to someone else's go doesn't. Find a less drying formula and I will buy over and over.