Sponsored
Aveeno Baby Eczema Therapy Moisturizing Cream for Dry, Itchy Skin -7.3oz
$13.29
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Aveeno Baby Eczema Therapy Moisturizing Cream to soothe dry, itchy, irritated skin due to eczema
- Breakthrough baby eczema cream combines natural colloidal oatmeal and vitamin B5 to nourish skin
- Strengthens the skin's moisture barrier for prevention and protection against dryness and eczema
- Non-greasy and hypoallergenic baby cream is clinically proven to reduce itching and irritation
- Developed with leading dermatologists, this oatmeal eczema cream is formulated specially for babies
- pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol
- Baby eczema cream intensely moisturizes and helps prevent recurrence of extra dry skin from eczema
- Recommended by pediatricians and dermatologists and accepted by the National Eczema Association
Description
Aveeno Baby Eczema Therapy Moisturizing Body Cream helps relieve dry, itchy, irritated skin due to eczema. Developed with leading dermatologists, this hypoallergenic baby eczema cream uses the soothing power of natural colloidal oatmeal to help strengthen the skin's moisture barrier for prevention and protection against dryness. Formulated specially for babies, this non-greasy baby cream is clinically proven to relieve itchy, irritated skin due to eczema and intensely moisturizes skin to prevent the recurrence of extra dry skin from eczema. The unique formula, made with Natural Colloidal Oatmeal skin protectant and vitamin B5, is pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol. Aveeno is recommended by pediatricians and dermatologists and this baby eczema cream is accepted by the National Eczema Association.
Scent: Unscented
Suggested Age: 1 Year and Up
Health Facts: Dye-Free, Paraben-Free, Phthalate-Free, Hypoallergenic, Aluminum-Free
Product Warning: Keep out of reach of children
Product Form: Cream
Primary Active Ingredient: Colloidal Oatmeal
Package Quantity: 1
Net weight: 7.3 Ounces
Features: Dermatologist Recommended, Nongreasy
TCIN: 14599017
UPC: 381371152049
Item Number (DPCI): 007-08-0293
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
colloidal oatmeal' '1.0%
Purpose
Skin protectantOther information
© J&J CCI 2020, Tube - Plastic - Not Currently Recycled, how2recycle.info, National Eczema Association - Accepted - nationaleczema.orgInactive ingredients
inactive ingredients: water, glycerin, panthenol, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, dimethicone, avena sativa (oat) kernel oil, steareth-20, benzalkonium chloride, ceramide np, sodium chloride, avena sativa (oat) kernel extract' '
Shipping details
Estimated ship dimensions: 7.91 inches length x 2.91 inches width x 3.5 inches height
Estimated ship weight: 0.5071 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can I use this on my face as a teen with sensitive to oily skin and fungal acne?
submitted by Li - 1 year ago
A: Hello, Great question! It is not applicable to used on the face. Intended for use on baby’s eczema prone skin. Avoid contact with eyes.
submitted byJohnson & Johnson - 1 year agoBrand expert
Q: Is this paraben free?
submitted by Anonymous - 23 days ago
A: Yes, Aveeno Baby Eczema Therapy Moisturizing Cream is formulated without parabens.
submitted byJohnson & Johnson - 21 days agoBrand expert
Q: I see conflicting answers on whether this can be used on the face (toddler, specifically). Can it be used on the face?
submitted by JB - 2 months ago
A: Yes, the product can be used on the face of a toddler, especially in cases of eczema or severely dry/irritated skin, given its baby-gentle formulation. However, because facial skin has different needs and sensitivities, it’s wise to proceed with caution, patch test or better to ask your pediatric dermatologist first before using the product.
submitted byJohnson & Johnson - 2 months agoBrand expert
Q: What is difference between regular non-baby version and this version?
submitted by BeachyKay - 6 months ago
A: Hello, Thanks for reaching out. Our Aveeno Baby line products are design and formulated for our baby's delicate skin. We always suggest to follow and check the label best for your age.
submitted byJohnson & Johnson - 6 months agoBrand expert
Q: Could my 4 year old use this lotion as a daily use even if she has no eczema rash just itchiness all the time?
submitted by Question - 10 months ago
A: Yes, our Aveeno Baby Eczema Therapy Moisturizing Cream can be used daily, even if your 4-year-old doesn’t have an eczema rash but experiences constant itchiness. This cream is formulated to help soothe dry, itchy skin and is gentle enough for daily use on sensitive skin. However, if the itchiness persists or worsens, it's a good idea to consult a pediatrician to rule out any underlying conditions.
submitted byJohnson & Johnson - 10 months agoBrand expert
Q: Can I apply this cream on baby’s face?
submitted by Eka - 2 years ago
A: Yes. Be sure to avoid eye area.
submitted byJohnson & Johnson - 2 years agoBrand expert
Q: The ingredients appear to be the exact same as the regular non-baby version. Is there any difference at all in the formulation?
submitted by SC - 5 years ago
A: Hi, great question! The Aveeno Adult and Baby Eczema Therapy Moisturizing Creams contain the same active ingredient (colloidal oatmeal 1%) and have been proven safe and effective on babies, children and adults with eczemous skin.
submitted byJohnson & Johnson - 5 years agoBrand expert
Q: Is this safe for around babies eyes? My daughter has eczema on her eyelids
submitted by Acompton - 7 years ago
A: Hey, Acompton! Our Aveeno Baby Eczema Therapy Moisturizing Cream should not be used around the eyes because of the risk of the product getting into the eyes. We recommend checking with your dermatologist for your daughter's specific skincare needs. Have a nice day!
submitted byJohnson & Johnson - 7 years agoBrand expert
Frequently bought together
More to consider
Discover more options
Highly rated
$12.79
$5 Target GiftCard with $30 select skin care purchase
4.7 out of 5 stars with 3194 ratings
Related Categories
Guests are saying
The Aveeno Baby Eczema Therapy Moisturizing Cream is highly praised for its gentle and effective formula, making it ideal for babies and children with sensitive skin and eczema. Guests appreciate its soothing properties, lightweight texture, and the absence of strong fragrances. The cream absorbs quickly, providing long-lasting hydration and relief from irritation. Many parents have found it to be a reliable solution for managing eczema flare-ups, making it a staple in their daily skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 4048 reviews
quality: 4.64 out of 5
value: 4.5 out of 5
85% would recommend
92 recommendations
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
Game changer
I was having a battle with eczema on my hands. I wanted to use something without steroids as well as something that had cleaner ingredients. I used this in conjunction with the nighttime balm and it cleared it up so quickly like it was never there!
5 out of 5 stars
24 December, 2025
originally posted on influenster.com
You need to be consistent and it will work.
This product works very well clean up your face great, makes your skin glow. Absorbs acne great and feels amazing. I can use it and it feels so good.
5 out of 5 stars
23 December, 2025
originally posted on influenster.com
Very great!
I’ve been using Aveeno on my baby since we brought her home. Let me just say this has been very good in keeping her skin healthy and smooth. Highly recommend using this for worry free skincare regime for your baby.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
Great cream
So great for my toddler and baby. Keeps them moisturized for hours! They wake up still soft. Great for dry skin and eczema. Reduces redness. Easy to use bottle.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com
The best aveeno baby eczema lotion
I’ve been using the Aveeno Baby Eczema Therapy Moisturizing Cream on my 3‑year‑old’s sensitive skin for the past few weeks, and it’s been a game‑changer. The cream has a rich, velvety texture that spreads easily and feels comforting on irritated patches. It has a good volume in the bottle, giving plenty of product for daily use. The consistency is thick enough to lock in moisture but still absorbs quickly without leaving a greasy residue, so the absorption is excellent. Most importantly, the soothing effect is noticeable—my child’s eczema flare‑ups calm down and the skin stays hydrated all day. The fragrance is mild and baby‑friendly, making application a pleasant routine. Overall, it’s a trustworthy, dermatologist‑recommended moisturizer that delivers on its promises and keeps my little one’s skin soft and comfortable.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com
Ezcema
Ezcema friendly does irritate skin nice and moisturizing can use on dry skin as well it’s really good only downside is the smell it’s kind of smells weird at first
5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Sensitive Skin
As someone who grew up with problem skin, using this has helped tremendously with irritation! I absolutely recommended this to anyone with not only eczema, but sensitive skin in general.
5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Great value cream that helps soothe itchiness and
I’ve been using Aveeno Baby Eczema Therapy Moisturizing Cream on my baby’s skin, and it has been very helpful. It noticeably reduces itchiness and helps calm irritation during flare-ups. The cream absorbs well and improves the overall condition of the skin, making it feel softer and more comfortable. With regular use, it helps reduce dryness and scales. Considering the quality and how effective it is, this product offers great value for parents looking for gentle eczema care.
1 out of 5 stars
6 December, 2025
originally posted on influenster.com
Returned after one use -- beware
Flared my daughter's eczema overnight. She woke up so red and bumpy after using this. Pediatrician made a referral to dermatology because it was that bad. Poor baby woke up crying in the middle of the night. Please beware. The eczema therapy line is NOT it.
5 out of 5 stars
3 December, 2025
originally posted on influenster.com
A gentle, fast-absorbing cream that calms eczema f
Aveeno Eczema Therapy Daily Moisturizing Cream has been a lifesaver for soothing dry, irritated skin. The texture is rich but not greasy, and it absorbs quickly without leaving a heavy residue. I noticed a big difference in redness and itchiness after just a few uses. It feels calming and protective, especially on sensitive areas. The formula is fragrance-free and gentle enough for everyday use, which I really appreciate. If you struggle with eczema flare-ups or very dry skin, this cream brings real relief and long-lasting hydration.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Great for baby eczema
Best lotion for my toddlers eczema
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Soft, smells amazing
Great to use on my skin, I’d recommend you to try it. It’s smells amazing and it’s so easy to use. It’s non irritation and it’s so effective to use on my skin.
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
This product is amazing
We love this product! My baby has gotten used to our routine. Bath, then he knows we put this on after every bath and he loves it. This has also helped his skin clear up so fast!
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Wonderful!
This is working very well. The excema on my hand is mild, but it has quickly healed. I put it on at night before bedtime so it doesn't interfere with my day. It is thick and seals the moisture in my skin.
5 out of 5 stars
26 November, 2025
originally posted on influenster.com
Works
We love this product in our home. Tried true and tested! Easy application great relief for baby’s skin. We are always buying this over and over!!
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Saved my baby skin
Love this lotion for my sensitive baby! Our baby skin has horrible eczema flair upd, but this lotion was the only one we could use and not have any flair ipd!
5 out of 5 stars
23 November, 2025
originally posted on influenster.com
Life saver!
Ultra soothing! This really helped my son keep itching to a minimum and helped heal his hands from excessive washing at school. It dries lightly and doesn't feel think and heavy. Definitely helped with the redness everywhere! Has been a true life saver!
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Gentle on babies skin
Absolutely perfect for babies delicate skin, it's the only lotion that helps my son eczema 10/10 recommend, it completely absorbs Into the skin. Leaving no residue with an easy to use pump dispenser
5 out of 5 stars
19 November, 2025
originally posted on influenster.com
Great cream for aczema
My sons have a big problem with aczema. They usually have itchy and red rashes after showers, especially in the winter. Aveeno Eczema Therapy cream for face and hand is so so great and effective products. It helps my kids a lot to reduce the itchy and rashes. It also helps to keep their skin is hydrated and moisturized. It textured is thick, soft, but easy to absorb after applying to skin.
5 out of 5 stars
16 November, 2025
originally posted on influenster.com
Amazing
Works really well and makes my skin nice and smooth. Relieves the redness and moisturizes very well with adding on any more irritation to the skin