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$20.99
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About this item
Highlights
- Aveeno Baby Eczema Therapy Moisturizing Cream to soothe dry, itchy, irritated skin due to eczema
- Breakthrough baby eczema cream combines natural colloidal oatmeal and vitamin B5 to nourish skin
- Strengthens the skin's moisture barrier for prevention and protection against dryness and eczema
- Non-greasy and hypoallergenic baby cream is clinically proven to reduce itching and irritation
- Developed with leading dermatologists, this oatmeal eczema cream is formulated specially for babies
- pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol
- Baby eczema cream intensely moisturizes and helps prevent recurrence of extra dry skin from eczema
- Recommended by pediatricians and dermatologists and accepted by the National Eczema Association
Description
Aveeno Baby Eczema Therapy Moisturizing Cream helps relieve dry, itchy, irritated skin due to eczema. Developed with leading dermatologists, this hypoallergenic baby eczema cream uses the soothing power of natural colloidal oatmeal to help strengthen the skin's moisture barrier for prevention and protection against dryness. Formulated specially for babies, this non-greasy baby cream is clinically proven to relieve itchy, irritated skin due to eczema and intensely moisturizes skin to prevent the recurrence of extra dry skin from eczema. The unique formula, made with Natural Colloidal Oatmeal skin protectant and vitamin B5, is pH-balanced and free from steroids, fragrances, parabens, phthalates and phenoxyethanol. Aveeno is recommended by pediatricians and dermatologists and this baby eczema cream is accepted by the National Eczema Association.
Suggested Age: Newborn and Up
Health Facts: Phthalate-Free, No Fragrance Added, Aluminum-Free, Dye-Free, Paraben-Free
Product Form: Cream
Beauty Purpose: Soothing
Industry or Government Certifications: National Eczema Association Seal of Acceptance
Net weight: 12 fl oz (US)
Features: Moisturizing, Repels Moisture, Relieves Itching, Soothing, Non-Irritating, Nongreasy, Dermatologist Tested
TCIN: 50907692
UPC: 381371169870
Item Number (DPCI): 007-08-1035
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
colloidal oatmeal(1%).
Purpose
Skin Protectant..Uses
eczema, rashesStop use and ask a doctor if
Stop use and ask a doctor if : condition worsens ,symptoms last more than 7 days or clear up and occur again within a few days.Directions
Apply as needed.Other information
Remove quality seal. Do not use if quality seal is broken. For use on mild to moderate eczema or as directed by a physician. Store at room temperature.Inactive ingredients
water, glycerin, panthenol, distearyldimonium chloride, petrolatum, isopropyl palmitate, cetyl alcohol, dimethicone, avena sativa (oat) kernel oil, steareth-20, benzalkonium chloride, ceramide np, sodium chloride, avena sativa (oat) kernel extract
Question or comments?
866-428-3366Shipping details
Estimated ship dimensions: 6.9 inches length x 3.3 inches width x 1.7 inches height
Estimated ship weight: 0.9259 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used on the face?
submitted by TR - 3 years ago
A: Thanks for your question today! Yes, this product can be used on the face, just follow the label instructions. Take care!
submitted byJohnson & Johnson - 3 years agoBrand expert
Q: Is this okay for applying to non-eczema skin or is it only for eczema?
submitted by Cori - 5 years ago
A: Hey Cori, thanks for your question. Our Baby Eczema Cream protects and helps relieve minor skin irritations and itching due to eczema and rashes. We'd suggest having a talk with your Dermatologist or Doctor to ensure we'll be the right fit. Let us know if you have any other questions!
submitted byJohnson & Johnson - 5 years agoBrand expert
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Guests are saying
The Aveeno Baby Eczema Therapy Lotion is highly praised for its effectiveness in treating eczema and dry skin in children. Many guests report significant improvements in their children's skin conditions, with some stating it has replaced prescription creams. The lotion is creamy, moisturizing, and gentle, making it suitable for sensitive skin. While some guests mention concerns about the price and occasional adverse reactions, the overall consensus is that it is a reliable product for maintaining skin health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 3382 reviews
quality: 4.32 out of 5
value: 3.88 out of 5
81% would recommend
33 recommendations
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
Game changer
I was having a battle with eczema on my hands. I wanted to use something without steroids as well as something that had cleaner ingredients. I used this in conjunction with the nighttime balm and it cleared it up so quickly like it was never there!
5 out of 5 stars
23 December, 2025
originally posted on influenster.com
Very great!
I’ve been using Aveeno on my baby since we brought her home. Let me just say this has been very good in keeping her skin healthy and smooth. Highly recommend using this for worry free skincare regime for your baby.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com
Great cream
So great for my toddler and baby. Keeps them moisturized for hours! They wake up still soft. Great for dry skin and eczema. Reduces redness. Easy to use bottle.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com
The best aveeno baby eczema lotion
I’ve been using the Aveeno Baby Eczema Therapy Moisturizing Cream on my 3‑year‑old’s sensitive skin for the past few weeks, and it’s been a game‑changer. The cream has a rich, velvety texture that spreads easily and feels comforting on irritated patches. It has a good volume in the bottle, giving plenty of product for daily use. The consistency is thick enough to lock in moisture but still absorbs quickly without leaving a greasy residue, so the absorption is excellent. Most importantly, the soothing effect is noticeable—my child’s eczema flare‑ups calm down and the skin stays hydrated all day. The fragrance is mild and baby‑friendly, making application a pleasant routine. Overall, it’s a trustworthy, dermatologist‑recommended moisturizer that delivers on its promises and keeps my little one’s skin soft and comfortable.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com
Ezcema
Ezcema friendly does irritate skin nice and moisturizing can use on dry skin as well it’s really good only downside is the smell it’s kind of smells weird at first
5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Sensitive Skin
As someone who grew up with problem skin, using this has helped tremendously with irritation! I absolutely recommended this to anyone with not only eczema, but sensitive skin in general.
5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Great value cream that helps soothe itchiness and
I’ve been using Aveeno Baby Eczema Therapy Moisturizing Cream on my baby’s skin, and it has been very helpful. It noticeably reduces itchiness and helps calm irritation during flare-ups. The cream absorbs well and improves the overall condition of the skin, making it feel softer and more comfortable. With regular use, it helps reduce dryness and scales. Considering the quality and how effective it is, this product offers great value for parents looking for gentle eczema care.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
(no review title)
Been using this one for years, works well.
1 out of 5 stars
6 December, 2025
originally posted on influenster.com
Returned after one use -- beware
Flared my daughter's eczema overnight. She woke up so red and bumpy after using this. Pediatrician made a referral to dermatology because it was that bad. Poor baby woke up crying in the middle of the night. Please beware. The eczema therapy line is NOT it.
5 out of 5 stars
3 December, 2025
originally posted on influenster.com
A gentle, fast-absorbing cream that calms eczema f
Aveeno Eczema Therapy Daily Moisturizing Cream has been a lifesaver for soothing dry, irritated skin. The texture is rich but not greasy, and it absorbs quickly without leaving a heavy residue. I noticed a big difference in redness and itchiness after just a few uses. It feels calming and protective, especially on sensitive areas. The formula is fragrance-free and gentle enough for everyday use, which I really appreciate. If you struggle with eczema flare-ups or very dry skin, this cream brings real relief and long-lasting hydration.
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
This product is amazing
We love this product! My baby has gotten used to our routine. Bath, then he knows we put this on after every bath and he loves it. This has also helped his skin clear up so fast!
5 out of 5 stars
26 November, 2025
originally posted on influenster.com
Works
We love this product in our home. Tried true and tested! Easy application great relief for baby’s skin. We are always buying this over and over!!
5 out of 5 stars
24 November, 2025
originally posted on influenster.com
Saved my baby skin
Love this lotion for my sensitive baby! Our baby skin has horrible eczema flair upd, but this lotion was the only one we could use and not have any flair ipd!
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Gentle on babies skin
Absolutely perfect for babies delicate skin, it's the only lotion that helps my son eczema 10/10 recommend, it completely absorbs Into the skin. Leaving no residue with an easy to use pump dispenser
5 out of 5 stars
11 November, 2025
originally posted on influenster.com
Excellent
This cream is a lifesaver for the baby's sensitive skin. Its formula with oats and vitamin B5 soothes itching, reduces redness and leaves the skin soft from the first days. No fragrance or steroids, ideal for daily use and keep the skin protected and happy.
1 out of 5 stars
9 November, 2025
originally posted on aveeno.com
Horrible in my experience
I bought this for my baby a month or two ago and he broke out so so terribly, then I put a bit on my skin and his dads and we both broke out bad from it too. Havnt met someone who actually enjoys and finds this product helpful.
5 out of 5 stars
2 November, 2025
originally posted on influenster.com
Best moisturizer cream for baby
Love this lotion a lot. My son has used from birth to now. It’s non-scent so it’s perfect for baby’s skin. My son’s skin is smooth when using it. Packaging is great.
5 out of 5 stars
31 October, 2025
originally posted on influenster.com
Great product clears up skin within start of using
Loveee love this product for my babies they broke out real bad as they were little soon as I started using this product it cleared up immediately on them scent is good too not to much overpowering which is good since it’s for littles packaging gives its just calm and soothing product great texture not to oily good ingredients as well great product overall recommend to anyone can even use on myself!
5 out of 5 stars
27 October, 2025
originally posted on influenster.com
Truly the best for treating Eczema
My son has suffered from eczema since birth, and we tried almost every moisturizer on the market — nothing really helped for long. Then we found Aveeno Baby Eczema Therapy Moisturizing Cream, and it made such a huge difference. From the first few days of using it, his skin became softer, less red, and the itching almost disappeared. We’ve been using it from birth until now, and it still works perfectly. I love that it’s fragrance-free, gentle, and absorbs quickly without leaving a greasy feeling. It’s the only product that truly keeps his sensitive skin calm and moisturized all day. I’m so grateful for this cream — it’s a must-have for any parent dealing with baby eczema!
5 out of 5 stars
23 October, 2025
originally posted on influenster.com
Baby skin on 1000%
Bath time is not complete without this in my baby’s routine . She is only 10 weeks old and loves how soft her skin gets . The scent is clean and packaging is easy to use.