Sponsored
Almay Length & Lift Mascara - 0.24 fl oz
$9.39
ColorWaterproof Black
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- MASCARA THAT MAGNIFIES: Our gentle, buildable mascara lengthens, lifts, and conditions, ultimately creating a flawless, long lash look without clumping, flaking, or smudging
- CONDITIONING LASH FORMULA: Because we love your delicate eye area, this formula is enriched with a lash caring complex of plant based waxes and conditioners to nourish for healthy looking eyelashes
- SUSTAINABLE FORWARD: To reduce our footprint on the planet, this brush is made of 100% plant derived bristles (that evenly coat lashes from root to tip); the packaging is made with post consumer recycled materials
- FORMULATED WITHOUT: Parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan
- SUITABLE FOR SENSITIVE EYES: As part of the Almay promise, this product is hypoallergenic and ophthalmologist tested; it is also clean, cruelty free, fragrance free, and suitable for sensitive eyes and contact lens wearers
Description
Enjoy visibly longer, lifted lashes in one gentle swipe with Almay Length & Lift Mascara™. This clean, flake-free formula is enriched with a lash-caring complex of plant-based waxes and hair conditioners that nourish for healthy looking eyelashes. Plus, the brush is made of 100% plant-derived bristles that are designed to evenly coat and separate lashes from root to tip. Magnify lashes to your chosen intensity with this smooth, buildable mascara that does not clump or smudge—it’s the perfect finishing touch to any look, be it everyday glam, a smoky eye, or cat eye.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Shades:
• Blackest Black (010)
• Black Brown (020)
• Black (030)
• Waterproof Black (040)
Packaging contains recycled content - Because Almay loves the environment as much as your delicate eyes, part of the mascara packaging is made with post-consumer recycled materials. Formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehydes, and Triclosan. As always, hypoallergenic. Ophthalmologist tested. Clean. Cruelty free. Fragrance free. Suitable for sensitive eyes and contact lens wearers.
Suggested Age: 16 Years and Up
Health Facts: Hypoallergenic, Artificial Fragrance-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free, Contains Recycled Content, Post-Consumer Recycled Material
Includes: Mascara, Applicator
Beauty Purpose: Lengthening
Net weight: 28.6 Grams
Features: Smudgeproof, Conditioning, Unscented, Non-Flaking, Ophthalmologist Tested, Non-Clumping
TCIN: 80023094
UPC: 309970147457
Item Number (DPCI): 052-01-2082
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
isododecane, aqua/water, cyclopentasiloxane, cera alba/beeswax, trimethylsiloxysilicate, disteardimonium hectorite, polyglyceryl-3 beeswax, hydrogenated polyisobutene, vp/eicosene copolymer, paraffin, cera carnauba/copernicia cerifera (carnauba) wax, silica, synthetic beeswax, acrylates copolymer, vp/hexadecene copolymer, alcohol denat., aminomethyl propanediol, ascorbyl palmitate, candelilla cera/euphorbia cerifera (candelilla) wax, caprylyl glycol, dipentaerythrityl tri-polyhydroxystearate, ethylhexylglycerin, laureth-21, octyldodecanol, peg-30 dipolyhydroxystearate, polyvinyl alcohol, propylene glycol, phenoxyethanol, sodium dehydroacetate, iron oxides (ci 77499), ultramarines (ci 77007)' '
Allergens & Warnings:
IMPORTANT: NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. CONSULT AN EYE DOCTOR IMMEDIATELY IN CASE OF INJURY. ALWAYS HANDLE AND APPLY IN A CAREFUL AND SANITARY MANNER. DO NOT DILUTE PRODUCT WITH ANY ADDITIVE OR SHARE WITH OTHERS.Shipping details
Estimated ship dimensions: 0.76 inches length x 2.7 inches width x 5.71 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Almay is Target Zero: The Sustainable-Forward Makeup Collection
About the collection
About the collection
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
With you and Earth in mind, Almay creates makeup for sensitive skin and packaging designed to help reduce waste. These sustainable-forward products have been recognized by the Target Zero initiative; now it’s time for you to find your favorites. And as always, as part of the Almay promise, these beauty products are hypoallergenic, dermatologist tested, clean, cruelty free, and fragrance free.
Discover the Assortment
Almay Clear Complexion Concealer™ is secured with a cap partially made of post-consumer recycled (PCR) materials and backed on 100% sustainably sourced FSI paperboard. Most loved for targeting and clearing pimples, this acne-prone skin concealer is formulated with maximum-strength 2% salicylic acid, prebiotics, and aloe for skin that looks clarified, calm, and healthier.
The Almay All-Day Intense Gel Eyeliner™ is not your average eyeliner. This eye-defining essential delivers intense color of a liquid liner wrapped in a pencil barrel made from 85% recycled paper—and lasts all day.
Two of Almay’s mascaras, Almay Length & Lift Mascara™ and Almay Volume & Conditioning Mascara™, are also part of Target’s journey to zero thanks to caps and vials made with PCR materials. Additionally, the brush bristles are 100% plant derived. For the appearance of longer, lifted lashes, choose Length & Lift Mascara; for more voluminous, conditioned lashes, you’ll love Volume & Conditioning Mascara.
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its hypoallergenic formula and ability to lengthen and lift lashes without clumping. Guests appreciate its smooth application and lightweight feel, making it suitable for sensitive eyes. However, some have experienced issues with flaking and smudging, particularly in humid conditions. Overall, it is seen as a reliable choice for those seeking a natural look without irritation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 1622 reviews
easy to apply: 4.14 out of 5
easy to remove: 3.71 out of 5
long lasting: 3.43 out of 5
quality: 3.25 out of 5
value: 3.37 out of 5
48% would recommend
39 recommendations
2 out of 5 stars
7 January, 2026
originally posted on influenster.com
Definitely don’t recommend
[This review was collected as part of a promotion.] It didn’t lift my eyelashes it didn’t make them look more defined. It didn’t give them volume. It didn’t really do anything. It was easy to remove, but I don’t recommend it.
5 out of 5 stars
7 January, 2026
originally posted on influenster.com
Amazing
[This review was collected as part of a promotion.] Whaaaaat??? I loveeeee this mascara so much!! Look how pretty my lashes looks like! They are separate, they are very black and long! The formula it’s amazing! Keeps the curl and it’s very light weight! First time trying the brand and it was very impressive!
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
Great pigment & smooth
[This review was collected as part of a promotion.] Great mascara option. Goes on very pigmented and added alot of length to my lashes. I curled first and this seemed to help hold the curl well. Didnt notice any flaking or issues removing it either.
4 out of 5 stars
5 January, 2026
originally posted on influenster.com
A little a little thicker than what I would like b
[This review was collected as part of a promotion.] I usually don't like many drugstore mascaras because they tend to be clumpy and my personal preference is a very thin and natural, very even spread out and non-clumping mascara. I didn't have very high hopes going into this, but after using it, I realized that the applicator is pretty good. And yes, although the consistency is a bit thick, it's not like any other drugstore mascara I've used before and it is comparable to high-end ones that I have. I use it now in addition to my high-end ones to kind of get that more volume, but I wouldn't recommend using it alone because it is at the end of the day a lower class mascara and if I were to just use it alone, I feel like it would lead to some clumping and and the consistency is somewhat thick.
5 out of 5 stars
4 January, 2026
originally posted on influenster.com
My new favorite!
[This review was collected as part of a promotion.] This mascara gives great length and lift without clumping. It lasts all day and truly holds up as waterproof, even in humidity. I also love that it’s gentle on sensitive eyes. Removal takes a little extra effort, but overall it’s a reliable everyday waterproof mascara.
5 out of 5 stars
3 January, 2026
originally posted on influenster.com
Lengthens Lashes and Leaves Eyes Comfortable
[This review was collected as part of a promotion.] I recieved this product from Influenster and Almay in exchange for my honest review. I’ve been reaching for the Almay Length & Lift Waterproof Mascara (Black Waterproof) nonstop. It gives my lashes noticeable length and a soft lifted look without clumping or flaking—and it actually stays put. No smudging, no raccoon eyes, even through long days or watery eyes. The formula feels lightweight and comfortable, making it perfect for sensitive eyes and contact lens wearers.
2 out of 5 stars
3 January, 2026
originally posted on influenster.com
It’s okay
[This review was collected as part of a promotion.] This is a very natural looking mascara. In my opinion better suited for day to day or when you’re rocking a no makeup makeup look. It lengthens but doesn’t lift. It’s a little buildable. Zero smearing during the long night I wore it, so that’s a huge plus! I have long, straight eyelashes and this mascara just didn’t do anything for my eyes.
5 out of 5 stars
2 January, 2026
originally posted on influenster.com
Mascara ready.
[This review was collected as part of a promotion.] Amazing mascara. Easy to use and it doesn’t leave ur lashes clumpy. My lashes stay up. The packaging is super cute. I highly recommend the mascara.
3 out of 5 stars
2 January, 2026
originally posted on influenster.com
Not good
[This review was collected as part of a promotion.] This Almay Length and Lift Mascara did not work to well for me, it weighed down my lashes after curling. My lashes did not clump up, the mascara did not flake after hours of wearing the brush itself is good but this did smear a lot and I had raccoon eyes after a short time.
5 out of 5 stars
1 January, 2026
originally posted on influenster.com
Flawless Look 😍✨🫶🏼
[This review was collected as part of a promotion.] Grateful for receiving this product to try out! The mascara is incredible and gives natural makeup looks flawlessly and is amazing. It lifts the eyelashes incredibly! And it's truly waterproof.
4 out of 5 stars
30 December, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] I like the look and feel of this mascara. I find it hard to remove, but I believe that’s just a result of the waterproof formula. It gets slightly smudgy after a long day, but I think it’s a good affordable option that gets the job done!
5 out of 5 stars
30 December, 2025
originally posted on influenster.com
Decent
[This review was collected as part of a promotion.] The Almay Length and Lift Mascara was pretty decent. It gave my lashes noticeable length and a slight lift without clumping. It felt lightweight and didn’t irritate my eyes, which I really appreciated. It’s not overly dramatic, but it’s great for an everyday, clean look.
5 out of 5 stars
29 December, 2025
originally posted on influenster.com
Good mascara !
[This review was collected as part of a promotion.] This mascara was very good for being on the cheaper side of mascara ! Was buildable, it wore really well, and I was able to remove it without a lot of stress !
4 out of 5 stars
29 December, 2025
originally posted on influenster.com
Great lengthening mascara!
[This review was collected as part of a promotion.] I’ve been using this Almay mascara for a bit now and I’m pleasantly surprised. It gives really nice length and definition without clumping. The brush helps you get into the corners and right at the root of your lashes. My lashes look longer and more separated, but still natural—not spidery or heavy. I also love that it feels lightweight and doesn’t flake throughout the day. Another plus is that it comes off easily with makeup remover and doesn’t tug at my lashes. Great everyday mascara, especially if you like a clean, defined lash look.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Easy to wear and so light weighted
[This review was collected as part of a promotion.] Loved it. So light on my eyes. It feels like you didnt put on mascara but actually it makes your lashes so beautiful. Easy to wear. I feel confident after wearing it.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
I love how it adds volume to my eyelashes, giving
[This review was collected as part of a promotion.] My lashes have basically no volume (check the before 😭), but the after??? It actually looks like I have eyelashes now.
It feels super light, no flaking at all, and somehow it’s waterproof and easy to take off.
It gives a very natural look, which I love—10/10 for everyday wear 🤍”
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
My new mascara!
[This review was collected as part of a promotion.] This stuff is amazing. It gives a nice full seperated natural looking lash!! There is no clumping or excess mascara on the stick. Itbis a great all day neutral look.
3 out of 5 stars
28 December, 2025
originally posted on influenster.com
Lightweight mascara that lifts, lengthens, and loo
[This review was collected as part of a promotion.] I really like this mascara for everyday use. It applies smoothly and helps lift and lengthen my lashes without feeling heavy. The formula is lightweight, easy to build, and doesn’t clump. It lasts well throughout the day with minimal smudging or residue. My lashes look more defined and natural, which is exactly what I want for a simple makeup look.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Waterproof mascara that does not disappoint
[This review was collected as part of a promotion.] This mascara is great because it is waterproof and long lasting. It separated my lashes very nice and the brush was very durable. The texture was not too bad and it curled my lashes up.
5 out of 5 stars
28 December, 2025
originally posted on influenster.com
Almay lift and volume mascara
[This review was collected as part of a promotion.] So I received this from influenster in exchange of my review, i wasn't expecting the máscara to be that good at all, since I've bought many different brands and this one did work, it lifted my lashes and gaved them volume and there water proof. I struggle with mascaras because my lashes aren't curly and this one helped me a lot, it's now one of my favorites, definitely gonna be trying more of this brand!