principles of marketing textbook

Ethics in Marketing and Communications - by M McKinley (Hardcover)

On Great Service - by Leonard L Berry (Hardcover)

Social Media Marketing for Business - by Andrew Jenkins (Paperback)

Low-Cost Marketing Strategies - by Elizabet Deran (Hardcover)

The Nature of Marketing - by C Brymer (Hardcover)

The Digital Marketing Handbook - 2nd Edition by Simon Kingsnorth

The Key to Talent - by Matthew Jeffery

Digital Marketing Strategy - 4th Edition by Simon Kingsnorth

The Strategic Marketer's Toolkit - by Ana Mourão

Building Brand Culture - by Zoe Clapp

Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt) - (HBR's 10 Must Reads) (Paperback)

The Market Approach to Valuing Businesses Workbook - 2nd Edition by Shannon P Pratt (Paperback)

88 Keys to Music Business Success - by Mark Cabaniss

The 22 Immutable Laws of Branding - by Al Ries & Laura Ries (Paperback)

Developing and Implementing Marketing Strategies - by Volney Stefflre (Hardcover)

Winning with Customers - by D Keith Pigues & Jerry D Alderman (Hardcover)

The Economy of Brands - by J Lindemann (Hardcover)

Business Plan Essentials You Always Wanted To Know - (Self-Learning Management) by Vibrant Publishers & Bliven (Hardcover)

Principles of Management - by Openstax & David S Bright & Anastasia H Cortes (Paperback)

Authentic Marketing - by Visha Kudhail

Digital Branding - 4th Edition by Daniel Rowles

A Philosophy of Communication of Social Media Influencer Marketing - (Integrated Marketing Communication) by Kati E Sudnick (Hardcover)

Neuromarketing - by Katie Hart

The Value of People Analytics - by Jonathan Ferrar & David Green