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Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz
$5.49
In Stock
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At a glance
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About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Very Dry, Combination, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This primer is a favorite among guests for its ability to keep skin matte throughout the day, making it ideal for those with oily or combination skin. Its lightweight texture allows for easy application and smooth blending with foundation. Many guests appreciate its affordability and effectiveness in minimizing pores and controlling shine. However, some guests experienced breakouts or found it less effective with certain foundations, so it's best to test it based on individual skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1664 reviews
easy to apply: 4.28 out of 5
easy to remove: 4.63 out of 5
long lasting: 3.74 out of 5
quality: 3.72 out of 5
value: 3.61 out of 5
56% would recommend
32 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 December, 2025Verified purchase
- Skin tone: Dark
- Skin type: Oily
- Skin concern: Acne, Aging, Dark circles, Pores, Dullness, Sensitivity, Uneven skin tone
- Hair color: Black
- Eye color: Brown
white crust all over my face
leaves white cast crust all over your skin..how are they selling this to people?
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
What pores?
The texture is unbelievable, delete your pores and softens your skin. You can add the amount that you want because it's watery. Absorbs so fast and doesn't feel heavy on the skin.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
✨ wet n wild Photo Focus Matte Primer Review
Amazing value! Smooth consistency and pleasant scent. No sensitivity issues and lasts for a long duration. Highly recommend An affordable, matte primer with smooth consistency and long-lasting wear.
5 out of 5 stars
18 December, 2025
originally posted on influenster.com
I love this primer
I love this primer it is effective at giving the appearance of blurring. It is weightless and has a smooth consistency. It leaves a very filter like finish which last throughout the day. Loves
3 out of 5 stars
16 December, 2025
originally posted on influenster.com
Good primer !!
Due to my oily skin I have to used everything matte.This matte primer helps control the oil .Ot blends well with my foundation .It doesn’t leave any patches or creasing ,The drying process is quick .The ingredients seems safe enough for my skin
5 out of 5 stars
9 December, 2025
originally posted on influenster.com
Affordable
Works great keeps your face very even through the day. Great product for a very affordable price compared to other primers. Texture is smooth works well with powder or foundations.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Super smooth skin
is honestly one of the best affordable primers out there. It goes on super smooth, feels lightweight, and doesn’t leave that greasy or heavy feeling some primers have. It really helps makeup stay in place longer — especially foundation — and gives your skin a nice, even base without clogging your pores.
4 out of 5 stars
27 November, 2025
originally posted on influenster.com
I like it
Very nice primer. Even though I don’t use primers much but this one is good and very affordable. It’s light not heavy and doesn’t leave that shine
4 out of 5 stars
12 November, 2025
originally posted on influenster.com
Good for the money paid
Good primer, it does what it’s supposed to do, great quality for the price! It is sticky and helps your foundation stick!!!!! It is great quality!
5 out of 5 stars
6 November, 2025
originally posted on influenster.com
Makes pores disappear
I have struggled for years with large pores and an oily T-zone that would cause my makeup to break up and disappear by midday. This primer, however, has been a total game-changer. The lightweight, oil-free formula glides on like a dream and instantly creates a soft-focus, airbrushed finish. My pores look practically invisible, and my skin feels velvety smooth. What's even better is that it completely controls shine without leaving my skin feeling dry or tight. My foundation not only goes on flawlessly but also stays put for hours on end. It's a must-have for anyone looking to blur imperfections and keep their makeup looking fresh and matte all day.
3 out of 5 stars
5 November, 2025
originally posted on influenster.com
Not the best not the worst
Not the worst but not the best. I didn’t love the texture of the product as I could really feel it on my face. I also found that it blurred a bit but was not super effective at keeping my makeup matte or having it last longer.
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
Feels expensive
You would be surprised how affordable this product is. Feels very high end and would cost a lot more than what It is. The finish is like most other products out there
4 out of 5 stars
28 October, 2025
originally posted on influenster.com
Great value
Worked well, felt light on my skin. Nice and clean scent. Reasonably priced. Left my skin feeling soft. And covered well. Attractive and simple packaging.
2 out of 5 stars
27 October, 2025
originally posted on influenster.com
Not a total fan
Fragrance wasn't the best and texture seemed off. Didn't have much coverage or finish and the packaging quite simple. Price was for sure decent.
4 out of 5 stars
24 October, 2025
originally posted on influenster.com
Good for finishing touches
I like this primer but the con for me is that I don’t like the powdery texture after applying. The coverage and finishing touches are completely great. Overall a good product.
5 out of 5 stars
21 October, 2025
originally posted on influenster.com
Budget Friendly
Obsessed with this primer! 😍 The Wet n Wild Photo Focus Matte Primer – Partners in Crime keeps my makeup smooth, shine-free, and long-lasting all day! 💪✨ It blurs pores, controls oil, and gives that soft matte finish without feeling heavy. Perfect for anyone with oily or combo skin it’s budget-friendly but performs like a high-end product! 💅🔥 #WetnWildBeauty #PhotoFocusPrimer #PartnersInCrime #MakeupMustHave #MatteFinish #InfluensterReview
2 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Aging
- Hair color: Brunette
- Eye color: Brown
I didnt like it
it became very flakey when I tried to use it. almost like school glue. I didn't like it
5 out of 5 stars
12 October, 2025
originally posted on influenster.com
Great simple and affordable option.
Wet N Wild is a top contender when it comes to affordable cosmetics and this primer is no exception. A great base layer to keep your makeup in place all day, scent less and gentle on your skin. Can’t beat that deal!
4 out of 5 stars
9 October, 2025
originally posted on influenster.com
Highly recommend
Primer works well, doesnt block pores and sweat proof. The consistency makes application east and effective to use. The matte finish makes for a natural look
5 out of 5 stars
5 October, 2025
originally posted on influenster.com
Lightweight, affordable primer that keeps skin mat
The Wet n Wild Photo Focus Matte Face Primer is a great affordable option for oily or combination skin. It smooths out texture and minimizes pores, helping foundation glide on evenly and stay matte for hours. I like that it feels lightweight and doesn’t have a strong scent. The packaging is simple but practical, and a little goes a long way — definitely worth the price!