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e.l.f. Power Grip Matte Primer - 0.87 fl oz
$11.00
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About this item
Highlights
- e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying makeup primer helps reduce the look of excess oil and shine
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.55 inches width x 5.7 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product sticky when you put it on? Or feel heavy?
submitted by gray2025 - 2 months ago
A: Hey, Great question! The e.l.f. Power Grip Matte Primer has a sticky gel formula that grips makeup for long-lasting wear and a matte finish. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: can it be used for eyelids
submitted by cathy - 2 months ago
A: Hey Cathy, Great question! The e.l.f. Power Grip matte primer is formulated for the face. We recommend to check out the e.l.f. Lock It Down Eyeshadow Primer for the eyelids. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Is this primer suitable for oily skin types?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, it is suitable for oily skin as it helps reduce excess oil and shine.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the primary purpose of this primer?
submitted by AI Shopping Assistant - 3 months ago
A: The primary purpose is to smooth the complexion and control shine while priming the skin for makeup.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What key ingredient is included in the primer?
submitted by AI Shopping Assistant - 3 months ago
A: The primer is infused with a lemon myrtle blend, which helps reduce excess oil and shine.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Can this primer be used on all skin tones?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, the primer is designed for all skin tones, providing a smooth, matte finish.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the finish of this primer?
submitted by AI Shopping Assistant - 3 months ago
A: The primer provides a matte finish, helping to control shine and smooth the complexion.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this primer non comedogenic?
submitted by Sherrilz - 4 months ago
A: While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Can this be used as eyeshadow primer
submitted by Xx - 6 months ago
A: This is not specifically tested/suggested for use on eyelids.
submitted bythe e.l.f. team - 6 months agoBrand expert
Q: Is this Acne prone?
submitted by Bri - 9 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 9 months agoBrand expert
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$7.00
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5650 ratings
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Guests are saying
The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3584 reviews
43% would recommend
16 recommendations
4 out of 5 stars
19 December, 2025
originally posted on influenster.com
Grip me up!
[This review was collected as part of a promotion.] I really like this primer. It delivers that same gripping effect as a higher-end primer it’s often compared to, but at a much more accessible price point. The matte finish helps control shine without feeling heavy or drying, and makeup truly stays locked in throughout the day. It creates a smooth base and holds foundation beautifully. Great dupe, great performance — definitely recommend.
5 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
STICKYYY
i bought a mini of this product for a dance (which was outside btw) and my makeup lasted ALL NIGHT. would definitely recommend to anyone. incredibly affordable, too!
5 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
Good grip
This is a good grip primer. So glad they made it in matte as an oily girl
5 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
Great for oily skin
This definitely mattifies my oily skin and I have almost no shine (normally I'm very shiny and oily after lunch), and I wear it alone with no other makeup. It is sticky and hard to spread over your face, so I just dab it with my fingers on to my t-zone and chin (not my whole face) and I just pat it on instead of trying to spread it.
5 out of 5 stars
13 December, 2025
originally posted on elfcosmetics.com
Best oily skin primer
I have extremely oily skin and struggled for the longest to find one that works for my skin type until I came across this one. It keeps my makeup in tact all day without looking oily or dried out.
5 out of 5 stars
13 December, 2025
originally posted on elfcosmetics.com
Great primer
I think this is my favorite version of their power grip primer. Works well with the products I use and don't need a whole lot.
5 out of 5 stars
12 December, 2025
originally posted on elfcosmetics.com
I love
This stuff is the best thing since sliced bread. lol. Great stocking stuffer for Christmas also. Got everyone in my family one.
5 out of 5 stars
11 December, 2025
originally posted on elfcosmetics.com
Make does budge
Loving this new matte primer option. Its sticky as heck but not with the glow of the other products which I love for the winter.
4 out of 5 stars
9 December, 2025
originally posted on elfcosmetics.com
Lovely
Smooths complexion and makes makeup last. Its not as "sticky" and the original power grip primer, its easier to apply
5 out of 5 stars
27 November, 2025
originally posted on influenster.com
Great hold- soft matte finish
[This review was collected as part of a promotion.] The e.l.f. Power Grip Matte Primer keeps my makeup in place all day and gives a smooth, soft-matte look without drying my skin. It feels a little tacky at first, but once it sets, foundation goes on flawlessly. Great performance for the price.
5 out of 5 stars
26 November, 2025
originally posted on elfcosmetics.com
Love it!
The Holy Grail of primers! I absolutely love the “sticky not greasy” texture, and I have even used it as a base for my tinted moisturizer! Highly recommend this product….
5 out of 5 stars
25 November, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] This power grip matte primer does exactly what it should! It mattifies and is an amazing primer. I love how my makeup doesn’t move all day! It goes on smoothly and effortlessly. It doesn’t take long to dry. 10/10 would recommend.
3 out of 5 stars
23 November, 2025
originally posted on elfcosmetics.com
Messed up
It’s super not sticky at all maybe mine is just messed up but I just doesn’t stick and is super runny like almost water how can I get a replacement or help
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
really good and affordable
[This review was collected as part of a promotion.] it is so good underneath foundation and i found that it makes your make up last way longer all day then i have experienced with other primers is also is clear and doesnt leave a hue on your face or oxidize your makeup at all it came off easily and is overall a great product for everyday wear
4 out of 5 stars
21 November, 2025
originally posted on elfcosmetics.com
Great primer
My makeup stays longer with this. I really like this primer.
5 out of 5 stars
19 November, 2025
originally posted on elfcosmetics.com
Love love love
This primer is so good it makes my make up stay on so well definitely recommend.
5 out of 5 stars
19 November, 2025
originally posted on influenster.com
Great Matifying primer
[This review was collected as part of a promotion.] Perfect matte primer! Works nicely on the skin on top of a moisturizer! I like that it doesn’t feel heavy or cakey on the face! It also makes my makeup look smooth in texture!
5 out of 5 stars
18 November, 2025
originally posted on elfcosmetics.com
Amazing primer!
I have tried so many primers but this one really does what it says! Also helps your make up go on better.
5 out of 5 stars
18 November, 2025
originally posted on elfcosmetics.com
Love this product
Love this product it made me look less greasy,and I like the stickiness
5 out of 5 stars
18 November, 2025
originally posted on influenster.com
Awesome!
[This review was collected as part of a promotion.] I absolutely LOVE this primer! I struggle to find primers that work for my dry-combo skin without causing pilling of my makeup. This one does the trick.