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Viva Signature Cloth Choose-A-Sheet Paper Towels
$5.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- WHAT’S INCLUDED — 2 triple rolls of Viva Signature Cloth Paper Towels, 129 sheets per roll (2 triple rolls = 6 regular rolls)
- PREMIUM QUALITY — Signature Cloth is the softest and most durable* paper towels for an exceptional, thorough clean (*among premium branded towels. Durable when wet)
- PROFESSIONAL GRADE — These paper towels are 2x more durable** and soft like cloth so you can clean like a pro (**when wet vs. the leading 1-ply value brand)
- RINSE, REUSE, REPEAT — These aren’t just any paper towels. Signature Cloth is the most cloth-like towel; rinse and reuse each paper towel until the job is done
- ONE TOWEL, ANY JOB — Our paper towels are strong, soft and clean like cloth to power through any cleaning job
- CHOOSE A SHEET — Viva Choose-A-Sheet allows you to choose the right sheet size for any task, big or small
- Packaging may vary
Description
Give yourself a paper towel that works as hard as you do with Viva Signature Cloth Paper Towels. This pack of Viva paper towels includes 2 triple rolls with 129 sheets per roll and features Viva’s Choose-A-Sheet size that lets you choose the right sheet size for your task. As the softest and most durable towel*, our paper towels deliver an exceptional, thorough clean. They’re also the most cloth-like towels, making them great for hands and faces! Not only are they soft, but these paper towels are also strong like cloth and are 2x more durable**, making them perfect for scrubbing tough, dried-on messes. Plus, you can rinse and reuse each sheet for multiple cleaning needs. (*among premium branded towels. Durable when wet) (**when wet vs. the leading 1-ply value brand)
Health Facts: Dye-Free, No Fragrance Added
Sheets Per Roll: 129
Disposability: Do not flush
Count: 2 Rolls
Features: Make-A-Size
TCIN: 84694230
UPC: 036000565317
Item Number (DPCI): 253-03-0007
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP THIS PLASTIC BAG AWAY FROM BABIES AND CHILDREN. DO NOT USE THIS BAG IN CRIBS, BEDS, CARRIAGES OR PLAY PENS, CAUTION: PAPER PRODUCTS CAN BURN IF IMPROPERLY USED IN MICROWAVE OVENS. ALWAYS FOLLOW THE GUIDELINES AND PRECAUTIONS IN THE MICROWAVE OVEN OWNER'S MANUALShipping details
Estimated ship dimensions: 11.43 inches length x 6.19 inches width x 11.43 inches height
Estimated ship weight: 1.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Viva paper towels are highly regarded for their exceptional absorbency, softness, and durability, making them a favorite for various cleaning tasks. Many guests appreciate their cloth-like texture, which allows for effective cleaning without tearing easily. However, some have noted recent changes in quality, expressing concerns about thinner sheets and difficulty in tearing. Overall, they remain a reliable choice for tackling spills and everyday messes, with many guests committed to using them long-term.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6352 reviews
absorbency: 4.49 out of 5
quality: 4.37 out of 5
softness: 4.36 out of 5
strength: 4.48 out of 5
value: 4.14 out of 5
80% would recommend
600 recommendations
5 out of 5 stars
7 January, 2026Verified purchase
(no review title)
Best Paper Towels
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
My Favorite Brand if Paper Towels!!!!!
I love this brand of paper towels. It is more expensive but well worth it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026
(no review title)
BEST PAPER TOWELS OF ALL TIME!
5 out of 5 stars
Thumbs up graphic, would recommend
4 January, 2026Verified purchase
(no review title)
Been buying Viva for years. My go to paper towels😃. They hold up quite well. They’re quite soft @ gentle on my hands which I appreciate always . The cloth is well worth the money. I always have them stocked up at my home.
5 out of 5 stars
3 January, 2026Verified purchase
Great towels but very pricey
These are great pastels and super absorbent but very expensive!!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Items Never arrives on time lost a customer
Every time I order with Target my items don't arrive at the time stated. This is probably my last order with Target.. The only reason I'm giving a start is because I have too in order to make this comment.
5 out of 5 stars
Thumbs up graphic, would recommend
2 January, 2026Verified purchase
(no review title)
Soft, absorbent, and like the ease of half sheet use.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Great product
Best I have used.
5 out of 5 stars
30 December, 2025Verified purchase
(no review title)
Viva is a great budget buy when compared to the larger named brands.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
The only paper towels I'll use
Viva paper towels are the absolute best. I switched to them a few months ago and I refuse to use anything else again. They never disappoint.
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
(no review title)
Love how much these paper towels pick up!
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
(no review title)
Love it and feels so soft , absorbs great.
3 out of 5 stars
27 December, 2025
originally posted on influenster.com
I don't like these
[This review was collected as part of a promotion.] These are not good for cleaning up messes or draining grease from food. They seem better as hand towels or cleaning towels. I like that they are soft but they aren't very absorbent. They tear pretty easily
1 reply from Viva Brand team - 9 days ago
We're disappointed to hear this, because quality is very important to us. This isn't what we'd expect, so feel free to give us a call at 1-877-904-8482 (Monday-Friday, 8:00am – 5:00pm CST) or contact us here: http://spr.ly/6427CdUNL when you have a chance so that we can learn more and try to help. Thank you.
4 out of 5 stars
27 December, 2025
originally posted on influenster.com
Absorbing
[This review was collected as part of a promotion.] Paper towels are thick and absorbent. They double as tissue in this house during sick season!! Roll is great size for the price. Only need couple to get the job done.
5 out of 5 stars
27 December, 2025
originally posted on influenster.com
Paper towels
[This review was collected as part of a promotion.] Great paper towels!!! I love how they feel like cloth and they clean really nicely. Very absorbing you dont have to use many to clean messes. Overall great for everything
5 out of 5 stars
27 December, 2025
originally posted on influenster.com
Excellent
[This review was collected as part of a promotion.] These are great paper towels. They are very strong and sturdy and soak up a lot of liquid off the counter. They cause no lint and do not tear while wiping.
4 out of 5 stars
27 December, 2025
originally posted on influenster.com
Cloth-like and durable
[This review was collected as part of a promotion.] These Viva paper towels are actually very strong and durable . They feel almost cloth-like, soak up spills fast, and don’t fall apart when you scrub. The only annoying part is how much the sheets stick to the roll, so tearing one off can be kind of a hassle. Overall, they work great for cleaning, just wish they came off the roll easier.
5 out of 5 stars
27 December, 2025
originally posted on influenster.com
Great and absorbent
[This review was collected as part of a promotion.] Cloth like absorbency. These are definitely good quality, you can feel just by touch that they are soft and fluffy like. I squeeze the roll and it’s like memory foam so you can imagine how absorbent these are. Sheet size and overall roll size are standard. I do hope they come out with the square cuts. Packaging is cute and vibrant and clear to benefits but I wish the paper had some design.
5 out of 5 stars
27 December, 2025
originally posted on influenster.com
Amazingly soft and absorbent paper towels
[This review was collected as part of a promotion.] I didn’t know paper towels could be considered luxurious but now I know they can! The texture of these are amazing. They’re stretchy, soft, and VERY absorbent! They don’t soak through and tear immediately after use, and the roll comes with many sheets. I am really impressed with these!
5 out of 5 stars
26 December, 2025
originally posted on influenster.com
The roll that never ends!
[This review was collected as part of a promotion.] If you want a paper towel, this is the one. Too often I buy paper towels and feel slightly guilty with each sheet I throw away because it feels like throwing money away! Not with Viva Signature Cloth, even my husband said “this is the roll that never ends, I love it.” The thickness is comparable to a dish towel, and you can see in my video it wiped down my entire island without ripping it is so strong. Highly, highly recommended because of its performance in the kitchen and with 4 kids.