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Uncomparable - by Kristen Luke (Paperback)

Name: Uncomparable - by Kristen Luke (Paperback)
Brand: River Grove Books
SKU: 89591251
Price: 17.04 USD
Availability: InStock

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Details

Highlights

The Financial Advisor's Definitive Guide to Niche MarketingUncomparable by Kristen Luke challenges the traditional notion of striving to be the "best" in the financial services industry and instead encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client.
Author(s): Kristen Luke
216 Pages
Business + Money Management, Marketing

Description

Book Synopsis

The Financial Advisor's Definitive Guide to Niche Marketing

Uncomparable by Kristen Luke challenges the traditional notion of striving to be the "best" in the financial services industry and instead encourages financial advisors to become "uncomparable" by owning a niche and establishing themselves as an expert in solving one problem for one type of client. In this book, Luke argues that being better than the competition is not enough because it leaves you vulnerable to being surpassed by competitors who could offer an additional service or a slightly superior approach.

In contrast, by positioning yourself as unique and focusing on developing and promoting your expertise to a narrow set of clients, you become uncomparable and stand out as a leader in your space.

This book offers practical advice to help you identify your niche and build your marketing strategy to attract your ideal clientele.

With a refreshing perspective on business differentiation and actionable steps for standing out in a crowded marketplace, Uncomparable will allow you to find your path to marketing success.

Specifications

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .46 Inches (D)

Weight: .65 Pounds

Suggested Age: 22 Years and Up

Sub-Genre: Marketing

Genre: Business + Money Management

Number of Pages: 216

Publisher: River Grove Books

Theme: General

Format: Paperback

Author: Kristen Luke

Language: English

Street Date: July 25, 2023

TCIN: 89591251

UPC: 9781632996930

Item Number (DPCI): 247-34-1323

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.46 inches length x 6 inches width x 9 inches height

Estimated ship weight: 0.65 pounds

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