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Twenty Ads That Shook the World - by James Twitchell (Paperback)
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Highlights
- James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century.
- About the Author: JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America.
- 240 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
James Twitchell takes an in-depth look at the ads and ad campaigns and their creators that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike s Just Do It, Clairol s Does She or Doesn t She?, Leo Burnett s invention of the Marlboro Man, Revlon s Charlie Girl, Coke s re-creation of Santa Claus, Absolut and the art world these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over."
Review Quotes
"Succinct and informative, a ... deep look into a deceptively complex subject." --Christopher Lehmann-Haupt, New York Times
"Easily the Best Book on Advertising" -- Philip Sawyer, director, Starch Advertising Research
"Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion." --Wired
"An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing--or hooked on nostalgia." --Baltimore Sun
"Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author." --Creativity magazine
"This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who's ever wanted to buy or sell something."--Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather
"A thoroughly enjoyable read that will have you humming more than a few jingles you thought you'd forgotten." --Entrepreneur
"As eerily comforting as a family photo album." --Esquire
"This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking." --Mary Wells Lawrence, founding partner, Wells, Rich, & Greene
About the Author
JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.