Thriving New - by Lori Ann Larocco Hardcover

About the Book

Readers looking for the way forward through today's business wilderness can find guidance in this critical work. Larocco lets readers in on how some leaders use challenges not just to survive but thrive.

Book Synopsis

Survive and thrive in today's economy

These are make-or-break times for business leaders. In today's defining moment, the "New Economy," CEOs and other leaders in a wide variety of industries must face unprecedented conditions.

Thriving in the New Economy gives you a unique look into some of today's best economic and business minds. A series of close profiles, the book offers inspirational personal stories, useful advice, and actionable strategies you can use immediately to skirt financial peril, seize opportunities, and flourish in the New Economy.

- Profiles include financial publisher Steve Forbes, The Vanguard Group founder Jack Bogle, Former National Economic Council Director and Former Special Assistant to the President on Economic Policy Lawrence Lindsey, former FDIC chair Donald Powell, Saks CEO Steve Sadove, Toyota Motor Sales U.S.A. President Jim Lentz, legendary vulture investor Wilbur Ross and more
- Looks at how leaders in economics, banking, automobiles, real estate, and retail are not just avoiding the unraveling economy, but actively evolving and growing their businesses
- Foreword by H. Wayne Huizenga; Afterword by Rudy Giuliani

If you're looking for the way forward through today's business wilderness, Thriving in the New Economy lets you in on how some leaders use challenges not just to survive but thrive.

From the Back Cover

The world's top business leaders help you survive and thrive in today's economy

These are make-or-break times for business leaders and their organizations. Economic contraction and plummeting consumer confidence have made this a defining moment in the new economy. Whether you're a business owner, a manager, or a team leader--in any industry--you face unprecedented conditions and tough challenges daily.

Thriving in the New Economy gives you a unique look at what some of today's best economic and business minds are doing to stay ahead of the pack. Filled with profiles of top industry leaders, the book offers inspirational personal stories, useful advice, and actionable strategies you can use immediately to skirt financial peril, seize opportunities, and flourish in today's economy.

Take a tour inside the heads of some of the biggest names in business, including:

• Financial publisher Steve Forbes
• Vanguard Group founder Jack Bogle
• Former director of the National Economic Council Larry Lindsey
• Saks CEO Steve Sadove
• Toyota Motor Sales U.S.A. President Jim Lentz
• Renowned economist David Malpass
• Real estate industry leaders Don Peebles, Richard LeFrak, and Ron Peltier
• And many more!

With a Foreword by H. Wayne Huizenga, founder of Waste Management, Inc., Blockbuster Video, and AutoNation and owner of the Miami Dolphins and with an Afterword by former New York City mayor Rudy Giuliani, Thriving in the New Economy offers the kind of business and leadership wisdom you'll find nowhere else. If you're struggling to stay afloat in these rough economic waters, this book offers safe passage--and a competitive advantage.

About the Author

LORI ANN LAROCCO is Senior Talent Producer at CNBC and one of the producers of the CNBC show Squawk Box.