This I Know - by Terry O'Reilly (Paperback)

About the Book

Hardcover edition published: Toronto: Alfred A. Knopf Canada, 2017.

Book Synopsis

Terry O'Reilly, host of the popular radio show Under the Influence, provides the best stories about smart marketing for small business. In Terry's gifted presentation, This I Know is more than applied business techniques. It offers a unique view of contemporary life through the lens of advertising. Skillfully revealing the machinations behind the marketing curtains, O'Reilly explains how small business can harness the tricks of the trade that the biggest corporations use to create their own marketing buzz.

Review Quotes

"[F]ourteen sturdy, anecdote-infused chapters cover[s] the basics of marketing . . . in an engaging, memorable way. . . . [T]he book will keep you happy and engaged as you grapple with that marketing puzzle." --The Globe and Mail

"Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. . . . [A]n indispensable guide to competing for your customers' attention. . . . This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget." --Loan Stars

"Entrepreneurs and those in higher educational settings will find this a current, relevant, and inspirational guide to help take their business, service, or seedling of an idea to the next level." --Booklist

"Terry O'Reilly lets readers into the fascinating world of marketing. Looking at both successful and unsuccessful campaigns from brands that you likely have in your home, O'Reilly uncovers the truth behind the spin and why it works so well. Very accessible and highly entertaining, readers will come away more informed and loaded with trivia . . . This I Know will be the funnest business book you will read all year." --Colin Holt, seller at Bolen Books, 49th Shelf

"What makes This I Know engaging--like O'Reilly's work in radio and the earlier Age of Persuasion book--is the author's obvious love of his craft. He clearly also admires the work of retailers, marketers, brand managers and advertisers when they market to us, the customers, with intelligence and foresight." --Winnipeg Free Press

"A how-to marketing guide of sorts for the little guy that is chockful of the most valuable wisdom a marketing veteran of thirty-six years has to offer. Packed with valuable advice, personal anecdotes, and humour, O'Reilly tells readers why creativity is their greatest asset and that analyzing their strategy can transform their business." --Dolce

"Anecdote-infused chapters cover the basics of marketing...in an engaging, memorable way. ...The book will keep you happy and engaged as your grapple with that marketing puzzle." --The Globe and Mail

"O'Reilly is well worth listening to. His book should be required reading for entrepreneurs, small business owners and leaders of nonprofits who don't have monster marketing budgets and ad agencies on retainer." --The Hamilton Spectator

About the Author

Terry O'Reilly is a phenomenon in the world of advertising and marketing. He is a practicing ad man whose current weekly half-hour show, Under the Influence, airs on the CBC network, Sirius, and WBEZ Chicago, and via podcast.