The Visual Elements--Design - by Felice C Frankel (Paperback)

About the Book

"In this short handbook, an award-winning science communicator and teacher offers a quick guide for scientists and engineers who want to communicate-and better understand-their research by designing compelling graphics for journal submissions, grant applications, presentations, and posters. Distilling her celebrated books and courses to the essentials, Felice C. Frankel shows scientists and engineers the importance of thinking visually. This crucial volume in the Visual Elements series offers a wealth of engaging design examples--including case studies and advice from designers at prestigious outlets from The New York Times to Nature. Ideal for researchers who want a foothold for presenting and preparing their work for conferences and publications, the book explains the steps for creating a concise and communicative graphic to highlight the most important aspects of research. With clear before-and-after examples, Frankel shows how color, composition, layering, and other design details help researchers to communicate more effectively. The resulting book is an essential element of any scientist's, engineer's, or science communicator's library"--

Book Synopsis

With insights and examples from designers at publications from Nature to the New York Times, an essential guide to creating figures and presentations.

In this short handbook, award-winning science communicator Felice C. Frankel offers a quick guide for scientists and engineers who want to share--and better understand--their research by designing compelling graphics for journal submissions, grant applications, presentations, and posters. Like all the books in the Visual Elements series, this handbook is also a training tool for researchers. Distilling her celebrated books and courses to the essentials, Frankel shows scientists and engineers, from students to primary investigators, the importance of thinking visually. This crucial volume in the Visual Elements series offers a wealth of engaging design examples. Case studies and advice from designers at prestigious publications and researchers' own before-and-after examples show how even the smallest changes--to color, type, composition, and layering--can greatly improve communication. Ideal for researchers who want a foothold for presenting and preparing their work for everything from conferences to publications, the book explains the steps for creating a concise and communicative graphic to highlight the most important aspects of research--and to clarify researchers' own thinking. The resulting book is an essential element of any scientist's, engineer's, or designer's library.

Review Quotes

"In this practical and instructive handbook, Frankel provides principles for how to approach the visual design of graphics to improve scientific communication. . . . Frankel highlights the value of design and leverages case studies from various disciplines to demonstrate techniques for thoughtful and concise visuals. Frankel makes the case for greater consideration of visuals, underscoring that they are often an afterthought yet draw significant attention, before outlining an approach focused on iteration and simplification. This hands-on process is infused with creativity as Frankel advises writing and sketching ideas to find one's voice and clarify style before engaging in subsequent iterative refinement. Full color examples bring richness to the text and demonstrate the iterative process where impact can be gained through subtraction. Science and engineering researchers of all stages looking to improve how they visually compose and refine graphics could benefit from this clear and accessible handbook. The handbook includes chapters focused on design for posters and slides, making it of particular interest to graduate students. Recommended."-- "Choice"

"A research scientist in the Massachusetts Institute of Technology's Department of Chemical Engineering, Frankel has made a name for herself by helping scientists augment their work with pictures that capture, represent, and communicate science, including many journals' cover photos. . . . Besides taking a variety of cover photos, she also helps scientists improve the graphs and images inside the articles, which she says researchers often assemble hastily, at the last minute, and without the same care they put into their words. And yet the images can be the most important part of the article. . . . 'It's not about pretty pictures, ' she says. 'It's really about communication. And pushing the researcher to think beyond the good enough. That's my whole shtick.'"--Adam Ruben "Science"

"The book has two primary agendas; it is both a list of best practices for creating visual components of your research, especially for journals or presentations, and a showcase of the importance of iteration in the design process. The latter is made clear through before-and-after images of designs. I do not think you need to consider yourself artistic to want to improve your figures, posters, or presentations. As many of Frankel's examples come from the sciences, I could see a mathematical biologist, chemist, or physicist utilizing these tips. However, I think people in all areas of mathematics could benefit, from knot theory to game theory to sports analytics to . . . your area of expertise! If you want to challenge your assumptions about what is good design, consider implementing the tips in this book."-- "Notices of the American Mathematical Society"

"The principle of 'don't tell: show', is what makes this book such an interesting, easy read; and as we would expect, the illustrations are rich and colourful . . . . I give this book a five-star rating and would recommend it to all scientists and illustrators of science."-- "The Marine Biologist"

"This is a short and copiously illustrated volume, making it and its advice easily and quickly digestible. And its advice is eminently sensible. . . . The fact that The Visual Elements--Design: A Handbook for Communicating Science and Engineering is short, accessibly written and presented, amply illustrated, and, above all, cheap, makes it a valuable addition to the aspiring scientist's bookshelf. And for the rest of us, there is certainly no harm in peeking behind the scientific curtain to be reminded of those same lessons."-- "Metascience"

"Frankel's newest book, The Visual Elements--Design, is an accessible guide for scientists and engineers to learn how to create graphics to illustrate their work. She delves into the importance of thinking visually and what that really means, as well as provides case studies and advice from working designers."-- "American Scientist"

"The Visual Elements-Design is an outstanding resource with thoughtful analysis of the best practices intended for anyone interested in improving their communication through information visualization."-- "Technical Communication"

"Science is beautiful. Of course, that's true abstractly, but in this book, Frankel shows how it can be visually beautiful too. She's your skillful friend who will inspire you with the possibilities and then teach you the nuts and bolts to get started creating arresting graphics that tell a clear scientific story. Make sure you have a pencil nearby; your fingers will be itching to start sketching your science."--Siri Carpenter, cofounder and editor in chief of "The Open Notebook" and editor of "The Craft of Science Writing"

About the Author

Felice C. Frankel is an award-winning science photographer and research scientist in the Department of Chemical Engineering at the Massachusetts Institute of Technology. Working in collaboration with scientists and engineers, Frankel has had images appear in the New York Times, National Geographic, Nature, Science, PNAS, Newsweek, Scientific American, Discover, Popular Science, and New Scientist, among others. She is the author or coauthor of several books, including Visual Strategies, Picturing Science and Engineering, and The Visual Elements--Photography, the last also published by the University of Chicago Press.