The Referral Code - by Larry Pinci & Phil Glosserman (Paperback)

About the Book

Book Synopsis

Referrals are the easiest, most effective path to more business and greater income. Unfortunately, most people fall way short in the number of referrals they receive because they misunderstand the 'referral game' and lack a system for generating warm business leads.
"The Referral Code" shows you exactly what it takes to receive a constant stream of qualified referrals through your existing relationships.
Providing great service or products is simply not enough to motivate most people to refer you. Without an effective referral system, you are missing out on business and income that could be yours. Read "The Referral Code" and discover how to receive more referrals now, and throughout the life of your business.

Review Quotes

"Businesses spend thousands on marketing and advertising, yet frequently overlook the greatest potential source for new business leads: their existing relationships. "The Referral Code" lays out a simple, highly effective system for motivating your clients, friends and associates to connect you with the people they know who need what you offer."?- Daniel H. Pink, author of "Drive and A Whole New Mind"

"Guerrilla marketers know that the best source of new customers is old customers and that the way to tap into that source is referrals. That's exactly why Larry Pinci and Phil Glosserman wrote "The Referral Code" and why you'll love it." - Jay Conrad Levinson, Author, "Guerrilla Marketing" series of books