The Persona Principle - by Derek Armstrong & Kam Wai Yu Paperback

About the Book

Image is a tool that guarantees success-but only if you know how to use it. The Persona Principle will teach you the most powerful image-marketing secrets of the world's leading enterprises. Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, this book will guide you to the best personal for success.

Book Synopsis

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

From the Back Cover

Whether your goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

Review Quotes

"The Persona Principle is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance."
-- Debra Phillips, Entrepreneur Magazine

"Buy their book. It's a quick read, smartly designed, and one of the best business tomes around."
-- How Magazine

"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."
-- Profit Magazine

"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone."
-- Don Morris, Dayton Daily News

"This book shows how the authors launched major brands and companies of all sizes...brilliant..."
-- Studio Magazine

"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time."
-- Patti Summerfield, Strategy Magazine

About the Author

Derek Armstrongis a former private investigator and author of Blogertize, The Game, The Last Quest, and The Last Troubadour, MADicine.