The Covert Code - by Anna Covert (Hardcover)

About the Book

Target the right people, with the right message, at the right time.

To win at any game, you need to understand the rules. The same is true when you buy online media. You need to know the strategies that will help you achieve your goals. You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success.

The Covert Code is your playbook for mastering the art of digital marketing. With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing budget to reach the right people at the right time and achieve the right results. You'll also find tools to help you assess the cost of each new customer and to build a digital campaign designed to maximize your ROI.

It's time to take back control of your online marketing. The Covert Code will equip you with the solutions you need to win every time you advertise online.

Book Synopsis

High-impact strategies to equip every business owner to reach the right people at the right time with the right message.

How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work?

In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure. As the founder of Covert Communication, Hawaii's largest digital marketing firm, Anna Covert has worked with hundreds of businesses, from startups to Fortune 500 companies, equipping them with the tools and strategies to create opportunities and connect with the customers they want to reach. With this book, she shares the clear solutions she's designed to help you take back control of your digital media strategy and ensure that you're optimizing your investment at every step.

You'll learn:

• the insider rules for optimizing your digital media,
• how to create a smart, strategic budget for online marketing,
• when and how to leverage search marketing,
• where remarketing will deliver optimal value,

...and much more.

This is the book that will empower you to decode the digital marketing landscape and seize every opportunity to connect with the customers you need to reach.

From the Back Cover

Your digital media should be smart and strategic.

It should maximize your results and deliver immediate value.

It shouldn't be a mystery.

Too many business owners know they need online advertising, but fail to learn, practice, or apply the rules of digital media.

Anna Covert believes that everyone can master digital marketing. As the founder of Covert Communication, the largest digital marketing firm in Hawaii, she has helped hundreds of business leaders transform their digital media strategy, equipping them with high-impact insights and tactics that produce extraordinary results. Her clients have doubled and tripled their revenue year over year, while spending less.

With this book, Anna unlocks the secrets of digital media, explaining the strategies she's developed that consistently deliver success. She is your guide to the digital media landscape, empowering you to maximize your investment and reach the right customers with the right message at the right time.

Review Quotes

"My twenty years at the Better Business Bureau make me appreciate the transparency that Anna lends to the world of digital marketing. The speed at which today's technology advances and the sophistication of the digital marketplace has outpaced the ability for third-party purveyors of trust and business ethics to adequately safeguard the consumer. The need to self-regulate this realm has never been greater, and The Covert Code offers the tools to do just that."

Scott Aronson

former Vice President, BBB; CEO, SunRev, an Elite SunPower Dealer