The Copyselling System - by Joanna Wiebe Paperback

Book Synopsis

Discover a foolproof method for crafting customer-centric copy that converts visitors into leads and leads into sales--while staying true to your brand.

The most effective copywriters aren't wordsmiths--they're salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging. They understand that copy that sounds good isn't the same as copy that sells.

Their secret? Start with the customer, not the brand.

Drawing on her experience as the inventor of conversion copywriting and decades of consulting for brands like AWS and Canva, Joanna Wiebe demonstrates how most copywriting fails to connect with its audience--and offers a time- and industry-tested alternative that generates leads and revenue at scale. As a copyseller, learn to:

• Skip brainstorming and pinpoint your core message by listening to new leads and customers
• Replace guesswork with a foolproof message matrix that increases your chances of delivering the right message at the right time on the right channel
• Troubleshoot tractionless copy and use formulas to find messaging that pops
• Understand how AI tools like ChatGPT and Claude are changing the industry and how best to leverage them in your practice
• Connect with marketers and salespeople to strategize and and create copy that energizes your team

Transform your copywriting into salesmanship in print. With The Copyselling System's surefire system, you can streamline your writing process to create dynamic, customer-focused, brand-friendly copy that sells.

About the Author

The original conversion copywriter, Joanna (Jo) Wiebe is the founder of Copyhackers, where marketers of all stripes learn to become the most profitable people in the room. Since 2005, she's worked with tiny brands and Fortune 100 companies to replace guesswork with strategically engineered messages that are proven to convert leads into customers and customers into referrers. Her popular Copy School programs have helped more than 5,000 copywriters worldwide become bankable assets to the brands that are lucky enough to hire them.