The Content Machine - by Michael Bhaskar (Paperback)

About the Book

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

Book Synopsis

'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.

Review Quotes

'[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting task. The book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. [...] Bhaskar's treatment of familiar problematics [is] refreshingly well-reasoned and well-argued.' -Aaron McCollough, 'Journal of Electronic Publishing'

About the Author

Michael Bhaskar is a digital publisher, researcher and writer based in London.