The Complete Copywriter - by Alan Barker (Paperback)

About the Book

Write effective copy that is concise, contemporary, captivating and customer-focused.

Book Synopsis

Looking to write marketing copy that truly connects with your audience and stands out?

The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms.

You'll learn how to:
- Learn how to understand your customers and tailor your messages
- Discover practical tips to keep your copy targeted, personal and conversational
- Know your way around writing for social media, press releases, landing pages and more
- Develop skills like creativity, empathy and adaptability in your writing
- Use real-world examples to see how great copy drives results

This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up.

Themes include: Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills

Review Quotes

"Copywriting is changing and we all need to keep up. Alan Barker shows us the way, with practical wisdom and a generous dash of good humour."-- "James Sutton, Strategy and Commercial Director, The Chartered Institute of Marketing"

About the Author

Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. He runs the Charted Institute of Marketing's 'Copywriting Masterclass'. A prolific writer, he is the author of Improve your Communication Skills and How to Manage Meetings, also published by Kogan Page. He is based in Warminster, UK.