Thankology - by Lisa Sargent Paperback

About the Book

Book Synopsis

Get the nonprofit book by Lisa Sargent that shows you how to transform your fundraising results and lift your donor retention to new highs through the often-overlooked power of proper thanking.

Complete with gratitude brain science, field-tested samples, and page after page of show-stopping results across donation thank-you letters, donor newsletters, annual reports, welcome packs, and more - plus a 6-step framework to ensure your donor thank you success every time - put your nonprofit first in line to buy this book.

Praise for Thankology:

"Chapter by chapter, [Lisa Sargent] defines and describes the key milestones that will be fundraising's latest and perhaps, most lucrative science. Thankology doesn't just teach you. It gives you real, concrete, copyable examples on almost every page."

- Ken Burnett, SOFII founder, fundraising icon, and author of multiple nonprofit bestsellers including Relationship Fundraising

Review Quotes

Gain the knowledge and skills needed for a Ph.D. in Thankology

Read Lisa's book and gain the knowledge and skills needed for a Ph.D. in Thankology. Whether new to fundraising or a seasoned veteran, this book will make you stop and evaluate your organization's thank-you process. Ellen Waltimyer, Development Manager, Katonah Village Library, NY

Wow. Just wow!

Two decades of trial, error, and exorbitant success made easy for you and your .org ... from the prime minister of thanks, Lisa Sargent. - Tom Ahern, Best-selling author of seven fundraising books and named one of America's Top 25 Fundraising Experts

The examples, the visuals, the built-in checklists throughout

With Thankology, Lisa Sargent is nearly asking you to mark the book up. The examples, the visuals, the built-in checklists throughout, it just makes everything so actionable. An essential guide for anyone who wants to be good at making good in the world. Tim Sarrantonio, Director of Corporate Brand Marketing, Neon One

Gratitude isn't complicated. It's everything.

In Thankology, Lisa Sargent tells it like it is. Gratitude isn't complicated. It's everything. This book will teach you how a simple thank you can turn the tide, win the day, and make your work unforgettable. Roger Craver, Author of Retention Fundraising and Editor, The Agitator