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tarte Lights, Camera, Lashes Platinum Volumizing Mascara - Ulta Beauty
$28.00
In Stock
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About this item
Highlights
- works like a mascara, nourishes like a serum
- with Platinum Lash Serum Cocktail: for healthier-looking lashes
- bristle brush stirs up extreme volume, length & curl
- 16-hr longwear & sweatproof
- 24-hr flake-free & smudge-proof magic
- 100% saw fuller, lifted, volumized & curled lashes*
- vegan & cruelty
Description
This mascara works like a serum with the Platinum Lash Serum Cocktail: biotin, peptides, green tea & nourishing oils for healthier-looking lashes. Its bristle brush delivers extreme volume, length & curl with 16-hr wear, 24-hr flake-free, smudge-proof magic & 100% saw lifted, fuller lashes*!
*based on a consumer panel study of 33 subjects
*based on a consumer panel study of 33 subjects
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Curling, Lengthening, Volumizing
Net weight: 9 Milliliters
Features: Smudgeproof, Dermatologist Tested, Ophthalmologist Tested, Long Lasting, Non-Flaking
TCIN: 94233028
UPC: 197689020358
Item Number (DPCI): 342-02-6889
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.945 inches length x 1.141 inches width x 5.906 inches height
Estimated ship weight: 0.31 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 3110 ratings
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Guests are saying
This mascara has garnered mixed feedback from guests, with many praising its ability to lengthen and volumize lashes while providing a smooth application. Guests appreciate its lightweight formula that enhances natural lashes without clumping or flaking. However, some have experienced issues with the product drying out quickly or being too wet, leading to clumping. Overall, it offers a good option for those seeking a reliable mascara for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 298 reviews
5 out of 5 stars
6 January, 2026
originally posted on tartecosmetics.com
Love it!
[This review was collected as part of a promotion.] Doesn’t flake. Makes me have a ton of volume. Goes on nice. Perfect black color!
5 out of 5 stars
6 January, 2026
originally posted on tartecosmetics.com
Favorite Mascara
My favorite mascara! Makes my lashes look longer, bold, and lasts all day.
5 out of 5 stars
6 January, 2026
originally posted on tartecosmetics.com
Love Love Love this mascara!
[This review was collected as part of a promotion.] I absolutely love this mascara! I won’t buy anything else! It makes my lashes look thick and full. And it is easy to remove with soap and water.
5 out of 5 stars
3 January, 2026
originally posted on tartecosmetics.com
Lights camera lashes platinum
[This review was collected as part of a promotion.] This is the best mascara I have tried. I have sparse lashes. This mascara thickens and lengthens my lashes giving me a bright eyed look. I love it and you will too. Highly recommend!
5 out of 5 stars
28 December, 2025
originally posted on tartecosmetics.com
Mascara
This is the best mascara ever! Definitely great length and volume!
5 out of 5 stars
27 December, 2025
originally posted on tartecosmetics.com
Great mascara
Love love his mascara! Makes lashes look so much thicker
5 out of 5 stars
26 December, 2025
originally posted on tartecosmetics.com
OMG!!!!
[This review was collected as part of a promotion.] This is the best mascara I have ever used!! I have actually had women ask me what mascara I use because my lashes are so long and pronounced even without liner
5 out of 5 stars
15 December, 2025
originally posted on tartecosmetics.com
Lengthing
This is a great brush and product if you’re lowmaintence and don’t want to coat your eyelashes multiple times! I love that I can just swipe a couple times and it adds length and volume!
1 out of 5 stars
2 December, 2025
originally posted on tartecosmetics.com
Terrible
Probably the worst mascara I have tried. I love tarte but this gives tarantula lashes with just one coat. I wanted to love it but just can’t!
2 out of 5 stars
29 October, 2025
originally posted on tartecosmetics.com
Original is better
Clumpy & too hard to get off, stick with the original purple lights camera lashes.
5 out of 5 stars
10 October, 2025
originally posted on tartecosmetics.com
Amazing
I love this mascara! It builds without clumping and lashes look fuller!
5 out of 5 stars
24 September, 2025
originally posted on tartecosmetics.com
My favorite mascara
My go to mascara. Leaves lashes full and luscious. No flaking!!!
5 out of 5 stars
8 September, 2025
originally posted on tartecosmetics.com
So good for straight lashes
I have short, straight lashes and have had such a hard time finding a mascara that does anything for me. This is the one!! I definitely see a difference in my natural lashes, and they stay long and curled even once my mascara dries (which NEVER happens with others!) No more fake lashes for me.
5 out of 5 stars
17 August, 2025
originally posted on tartecosmetics.com
Love
Lifted my lashes to the heavens and made them look so long
3 out of 5 stars
25 June, 2025
originally posted on tartecosmetics.com
Mascara is great, packaging not so much. .
[This review was collected as part of a promotion.] Won’t stay closed. . spilled all over my purse. I do love the mascara though. . will buy again.
1 out of 5 stars
18 May, 2025
originally posted on tartecosmetics.com
Clumpy
[This review was collected as part of a promotion.] Clumpy. difficult to use without clumps . Tried wiping wand even which wasted a lot of product but does not help and does not go on smooth :(
5 out of 5 stars
8 May, 2025
originally posted on tartecosmetics.com
Great for everyday
[This review was collected as part of a promotion.] Tubing mascara has been wrecking my eyelashes. I love this as a day to day alternative
5 out of 5 stars
6 May, 2025
originally posted on tartecosmetics.com
Love this mascara
[This review was collected as part of a promotion.] I have sensitive eyes and have had no issues with this mascara and have had zero issues with flaking! I put it on and forget it’s even there!
5 out of 5 stars
6 May, 2025
originally posted on tartecosmetics.com
Best Mascara
[This review was collected as part of a promotion.] This is the best mascara I’ve ever used! It makes my lashes look so long and thick.
5 out of 5 stars
3 May, 2025
originally posted on tartecosmetics.com
Beautiful
[This review was collected as part of a promotion.] I LOVE this mascara. It really enhances my lashes in an incredible way. It’s waterproof but comes off easily when you wash it off or use makeup wipes.