Standardization and Tacit Knowledge - Wiley Survey Methodology Hardcover

Book Synopsis

An interdisciplinary look at interaction in the standardized surveyinterview

This volume presents a theoretical and empirical inquiry into theinteraction between interviewers and respondents in standardizedresearch interviews. The editors include a range of articles thatshowcase the perspectives of conversation analysts, ethnomethodologists, and survey methodologists, to gain a morecomplete picture of interaction in the standardized surveyinterview than was previously available.

This book is the first to focus solely on the interactionalsubstrate or conversational architecture of interviewing. It offersa range of insights into standardized interviewing as interactionand forms a bridge between survey methodology and the study ofinteraction and tacit practices. The articles are arranged intofour subject groups: theoretical orientations, survey recruitment, interaction during the substantive interview, and interaction andsurvey data quality. Articles include:
* Interactions in telephone surveys
* Recruitment of respondents
* Respondent laughter
* Interaction coding
* Impact of technology on interaction
* Occasions for interviewer intervention

Standardization and Tacit Knowledge serves as a one-of-a-kindreference for survey methodologists, linguists, and researchers andalso as a postgraduate coursebook in survey interviewing.

From the Back Cover

An interdisciplinary look at interaction in the standardized survey interview

This volume presents a theoretical and empirical inquiry into the interaction between interviewers and respondents in standardized research interviews. The editors include a range of articles that showcase the perspectives of conversation analysts, ethnomethodologists, and survey methodologists, to gain a more complete picture of interaction in the standardized survey interview than was previously available.

This book is the first to focus solely on the interactional substrate or conversational architecture of interviewing. It offers a range of insights into standardized interviewing as interaction and forms a bridge between survey methodology and the study of interaction and tacit practices. The articles are arranged into four subject groups: theoretical orientations, survey recruitment, interaction during the substantive interview, and interaction and survey data quality. Articles include:

• Interactions in telephone surveys
• Recruitment of respondents
• Respondent laughter
• Interaction coding
• Impact of technology on interaction
• Occasions for interviewer intervention

Standardization and Tacit Knowledge serves as a one-of-a-kind reference for survey methodologists, linguists, and researchers and also as a postgraduate coursebook in survey interviewing.

Review Quotes

"...with this volume a hardly discovered area is systematically'scouted' and by doing this the authors take a big step from the'art of asking questions' to a 'science of asking questions.'"(Journal of Official Statistics, June 2003)

"...reviews in detail the complex interaction between theinterviewer and the respondent in the context of the surveyinterview." (Population and Development Review, Vol. 29, No.2, June 2003)

"...provides a very comprehensive discussion of the topics underconsideration here." (Technometrics, Vol. 45, No. 2, May2003)

"Multi-disciplinary approaches to survey interviews arepresented in this collection of papers..." (Reference &Research Book News, May 2002)

About the Author

DOUGLAS W. MAYNARD is Professor of Sociology at the University ofWisconsin, Madison.

HANNEKE HOUTKOOP-STEENSTRA is Assistant Professor ofLinguistics/Dutch at Utrecht University, The Netherlands.

NORA CATE SCHAEFFER is Professor of Sociology at the University ofWisconsin, Madison.

JOHANNES VAN DER ZOUWEN is Professor of Social Research Methods atVrije University in Amsterdam, The Netherlands.