Sponsored
Sony K55XR80 BRAVIA 8 55" 4K OLED Smart TV
$1,599.99
Out of Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Get access to all your favorite streaming apps in one place with Google TV and Google Assistant
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Hear true immersive audio from the entire screen, perfectly matching sound to the action with Acoustic Surface Audio+
Description
Beautifully Designed with Picture In MindThe perfect centerpiece for your living space with slim styling and cinematic picture and sound to match. Pure OLED black and vibrant color brings out astonishing texture and realism in everything you watch. The screen is the speaker delivering a totally unique and immersive theater-like sound that keeps you on the edge of your seat.
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Features
•Over 8 million self-lit pixels enhanced by XR Contrast Booster
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
Pure Black and Stunning HighlightsOver 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Enhanced by XR Contrast Booster 15 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every blade of grass and marvel at the precise texture of buildings and scenery.
Blur-Free ActionW
Dimensions (Overall): 27.87 inches (H) x 48.25 inches (W) x 1.5 inches (D)
Weight: 37.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 8.38 inches
Stand Width: 42.38 inches
Number of HDMI ports: 4
Product Depth with Stand: 9.87 inches
Product Height with Stand: 32 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92436142
UPC: 027242929951
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 7 inches length x 53 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Sony Bravia 8 TV offers an exceptional viewing experience with its stunning 4K OLED display, delivering vibrant colors and deep blacks. Guests appreciate the advanced features like acoustic surface audio, which enhances sound quality, and seamless integration with Google TV for easy navigation. While some guests faced challenges with setup and sound system compatibility, the overall performance and picture quality have left many feeling satisfied and excited about their purchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 270 reviews
5 out of 5 stars
1 January, 2026
originally posted on sony.com
Excellent modern TV
A great TV, easy to set up and connect to my wi-fi and existing subscriptions. The screen quality is outstanding and it is fast and responsive with the remote - not sure why 2 are supplied?? The sound quality is also excellent.
5 out of 5 stars
1 January, 2026
originally posted on sony.com
A good buy!
The tv was bought just before Christmas and it was a good buy. We have no regrets.
5 out of 5 stars
31 December, 2025
originally posted on sony.com
Best oled tv
Im so happy with the oled tv well spend best picture and sound quality.
5 out of 5 stars
31 December, 2025
originally posted on sony.com
An Excellent buy
I bought this before Christmas as an upgrade to an existing 43 inch Bravia, now 15 years old. I am glad that I did The quality of the 4K programmes available is tremendous. The online registration is simple and the TV features are easy to follow.
2 out of 5 stars
31 December, 2025
originally posted on sony.com
Massive regrets buying this!
I deliberated for ages on this TV. I have been LG all the way for years. Now wish I had stuck with LG. Slim, sleek looking. I like that the ‘feet’ can be adjusted. It’s the performance I’m disappointed in. Bright colours are just that. Dark scenes are awful; pixilation all over the place. Although I had read this in a review, the sound is truly awful. I don’t want to play my soundbar for everything I watch. The sound is so bad it is ruining my enjoyment of everything I’m watching. The main remote is not use friendly; if you’ve got large fingers anything could happen. So disappointed. Considering my options☹️
5 out of 5 stars
30 December, 2025
originally posted on sony.com
Super sprzęt
To już mój trzeci telewizor marki Sony Bravia. I to jest moje pełne zadowolenie i zaufanie do Sony. Do tej pory mam poprzednie modele i ciągle działają co jest niezwykle. Generalnie polecam, jestem bardzo zadowolony.
5 out of 5 stars
30 December, 2025
originally posted on sony.com
Happy wife, happy life.
Incedible picture quality. You get what you pay for. My wife has impaired vision and is over the moon that she can see the finer details like faces that where previously blurred to her. Linked to a sony home theatre system for brilliant sound. Linked with a sony home theatre system for brilliant sound
5 out of 5 stars
30 December, 2025
originally posted on sony.com
An outstanding 5*TV
A game changer - fantastic picture quality - real king of TVs.
5 out of 5 stars
30 December, 2025
originally posted on sony.com
Excellent product
Very happy with the purchase. I did a lot of research and then zeroed onto this TV. The picture quality and the sound quality is absolutely incredible. No soundbar needed. The sound is very crisp and clear. Highly recommend it.
5 out of 5 stars
29 December, 2025
originally posted on sony.com
Love my new toy
Live the picture quality using with a Sonos soundbar although the TV sound is equally as good
5 out of 5 stars
29 December, 2025
originally posted on sony.com
It has so many features spoilt for choice
Bought as a Christmas gift and coming from a non smart TV this is very exciting . Super quality early days but no issues to speak of and the sound is lovely
5 out of 5 stars
28 December, 2025
originally posted on sony.com
Superb TV experience
I recently purchased a Sony OLED TV. Nice to see Japan producing top quality state of the art electronics. Very impressed so far. Not done much tinkering with it. Just blown away by the clarity and contrast.
5 out of 5 stars
28 December, 2025
originally posted on sony.com
Great TVs
Great product. Replaced existing Sony TV 15 years old.
5 out of 5 stars
28 December, 2025
originally posted on sony.com
Great TV
Pleased with my new TV, however being old school, I would of liked a manual to help understand all the workings.
3 out of 5 stars
27 December, 2025
originally posted on sony.com
Aspect ratio problem
Excellent picture BUT very disappointed I can’t change aspect ratio. Don’t want to watch most films letter box style.
1 reply from Sony support team team - 5 days ago
Hi, Thank you for your feedback. We’re happy to hear that you're enjoying the picture quality of your K-65XR8A. Yet, we're sorry to learn that you're facing difficulties adjusting the aspect ratio. You can adjust the picture size by following the steps here: https://cutt.ly/YtfIiKf4 If you need any further assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
26 December, 2025
originally posted on sony.com
Easy to use
Very happy with the product it does what it it supposed to do and more
5 out of 5 stars
26 December, 2025
originally posted on sony.com
New Bravia 8
Just replaced my XBR-7510 with a new Bravia 8 77" OLED TV. I could not be happier with the quality of the new TV.
1 reply from Sony North America Support team - 8 days ago
Hi there, We’re thrilled to hear that you’re enjoying the upgrade to the Bravia 8 77" OLED! It’s wonderful to know that the picture quality of the K-77XR80 has met your expectations and provided a great replacement for your previous model. Thanks for choosing Sony. Best regards, Eliab
5 out of 5 stars
25 December, 2025
originally posted on sony.com
Great Features
I bought this tv around a month ago and love it . Excellent quality as always from Sony
5 out of 5 stars
23 December, 2025
originally posted on sony.com
I like it more than other flagship (with Tizen OS)
I like the picture quality and built in speakers nicely surprised me. I still didn't manage to to stop the noise on optical output, but TVs sound is good so I didn't try hard. Stock launcher was just like on any other smart TV nowadays, but it was very easy to download other one which is what I really wanted. Just be aware while pulling out of the box, there isn't a film on the screen like on older or cheaper models and be careful with cleaning, only use high quality microfiber cloth dampen in destilated water - instructions are available, if you do anything else, you likely damage antiglare coating - that mean screen. It is same on all curent high end screens. TV is fairly fast when navigating in menus, downloaded launcher even sped it up. After a week I am really happy with it.
5 out of 5 stars
23 December, 2025
originally posted on sony.com
Great value TV
Such a great picture and sound quality. Has all the features i need and want