Sponsored
Sony K55XR70 BRAVIA 7 55" 4K Mini-LED Smart TV
$1,599.99
Out of Stock
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At a glance
Sponsored
About this item
Highlights
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro
- Upscale all your HD and digital content and bring back lost detail with XR Clear Image
- Sound positioning tweeters produce wider, elevated sound that matches the picture you see Acoustic Multi-Audio
- Get a truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X
Description
Next-level brightness for all your entertainmentDesigned to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound get a truly thrilling entertainment experience at home.
Features
•QLED technology and XR Triluminos Pro
•Thousands of Mini LEDs precisely controlled by XR Backlight Master Drive
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver extreme brightness. Enhanced by XR Contrast Booster 20 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every
Features
•QLED technology and XR Triluminos Pro
•Thousands of Mini LEDs precisely controlled by XR Backlight Master Drive
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver extreme brightness. Enhanced by XR Contrast Booster 20 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.
Crystal Clear PictureBring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image. See the authentic features of peoples faces identify every
Dimensions (Overall): 28 inches (H) x 48.25 inches (W) x 2.25 inches (D)
Weight: 43.9 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
VESA Mounting Standard: 300x300
Native screen refresh rate: 120 Hz
Smart platform: Android TV
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 11.38 inches
Stand Width: 48.5 inches
Number of HDMI ports: 4
Product Depth with Stand: 13 inches
Product Height with Stand: 31 inches
Product Width with Stand: 48.25 inches
Screen Size: 55 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 92407631
UPC: 027242930032
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6 inches length x 54 inches width x 33 inches height
Estimated ship weight: 55.1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Sony Bravia 7 offers an impressive viewing experience with its stunning picture quality and vibrant colors, making it ideal for movie nights and gaming. Guests appreciate the easy setup and customizable settings, which enhance the overall experience. While the sound quality is generally good, some guests noted room for improvement. Overall, this TV is a great choice for those seeking a high-quality display and a range of features to enjoy their favorite content.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 64 reviews
5 out of 5 stars
1 January, 2026
originally posted on sony.com
Greatful
where do I begin my wife and I wanted a new tv it’s been years since we got one for the living room and I had my old Vizio in the bed room and we needed a new one so I looked into new tvs that are good for watching movies and tv shows and to play my ps5 I’d looked into the Sony Bravia and I knew I wanted one from all the research I did for weeks and I got the Bravia 7 wanted the 8 for the oled because we looked at the 5 in person and my wife liked the 7 and 8 so I have to get what the wife wants lol. Long story short I got the 7 and she enjoyed every minute of it so much that I’m a fan for life and when the tv goes in the living I will only be getting a Bravia.
1 reply from Sony North America Customer Support team - 6 days ago
Thank you for the wonderful review, Azii! It sounds like those weeks of research really paid off! While the OLED on the Bravia 8 is stunning, the Bravia 7 is an absolute powerhouse—especially with that Mini LED technology. It provides the incredible brightness and contrast that makes both HDR movies and PS5 games look breathtaking. We always say: if the wife is happy, everyone is happy! It’s great to hear that you’ve become a "fan for life." Since you’re playing on a PS5, you’re getting the most out of our "Perfect for PlayStation 5" features, like Auto HDR Tone Mapping, which ensures you see every detail in the brightest highlights and the darkest shadows. Welcome to the Sony family, and thank you for choosing BRAVIA! Best regards, Gus, Sony Social Media Team
4 out of 5 stars
29 December, 2025
originally posted on sony.com
Fantastic viewing experience
I bought this tv a few weeks ago and am enjoying every moment of the quality picture that it produces.
1 reply from Sony support team team - 8 days ago
Hi, Thank you for your feedback. We're happy to hear that you are enjoying your K-85XR70. We hope you continue to enjoy it for years to come! If you need any assistance, do not hesitate to contact us using the details provided in the following link: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
28 December, 2025
originally posted on sony.com
Great pricing: I did some research before buying
Great pricing: I did some research from several sources using YouTube (and other internet sites) before buying this TV. Most reviews were positive (with only a few pros vs. cons). Most of the cons don't apply to me. For instance, the off-axis viewing angle(s) doesn't affect me one bit as I live in a very small apartment...Since I'm not a "gamer", the E/ARC port is all I need for my soundbar, so no issue with the port layout. This 65" replacement for my previous 55" XR-55 isn't that much bigger, so as to take up more space. This newer Bravia has a much better picture. The processor is the same one used in the Bravia 9 (which I could not afford). So, if you're thinking about getting a new Sony for a small apartment--this is THE ONE! I'm very happy with my purchase; I highly recommend this unit!!!
1 reply from Sony North America Customer Support team - 10 days ago
Hello Raceannouncer, Thank you for choosing Sony! We're elated to hear that your K-65XR70 TV is well-suited to your living space and lifestyle. It’s fantastic that the picture quality and the same powerful processor used in higher-end models have enhanced your viewing experience. We appreciate your thoughtful insight on features like the off-axis viewing and E/ARC port, showing how well this TV fits your needs perfectly. Your detailed recommendation truly means a lot to us and helps others make informed decisions. Best regards, -Fred
5 out of 5 stars
23 December, 2025
originally posted on sony.com
Very good picture quality
Have had this set for a couple of weeks. Really good picture. Yes it is a little reflective but better than our 10 year old 65 in this regard. Seems massive but already getting use to it. Non regrets not going for the Bravia 9.
5 out of 5 stars
9 December, 2025
originally posted on sony.com
In my opinion a great TV.
A brilliant picture right out of the box, after running the Bravia 55xr7 for two weeks I just love the quality and the availability of adjustments to picture and sound for individual sources.
4 out of 5 stars
4 December, 2025
originally posted on sony.com
Fantastic But.
Fantastic picture when it's wright but it is over complicated and possibly to much for some people and so they will never see the very best from it.
3 out of 5 stars
4 December, 2025
originally posted on sony.com
Don't know, haven't used it yet!
No idea, haven't used it yet but I expect you'll keep some with requests for a review until I write one, so this is it.
5 out of 5 stars
21 November, 2025
originally posted on sony.com
Fantastic
The picture quality is great. I’m really happy with my purchase!
5 out of 5 stars
18 November, 2025
originally posted on sony.com
Superb TV
Excellent my second Sony TV no regrets brilliant features
5 out of 5 stars
14 November, 2025
originally posted on sony.com
Quality and attention to details
Had an LG OLED previously, so I thought I’m downgrading a bit, but to my surprise I was stunned!!! Quality of that Tv is amazing as well as brightness!! Awesome..!
5 out of 5 stars
10 November, 2025
originally posted on sony.com
Mega Picture Quality!
Super mega picture and quality particularly when paired with a sound bar!
1 out of 5 stars
2 November, 2025
originally posted on sony.com
Good performance, broke after one year.
Been very pleased with the quality of this TV, until it broke after 12 months, and didn't power on anymore. I have tried all the basics fixes, changing the power cord changing the fuse everything.I used it very sparingly didn't leave it on when it didn't need to be as it was an expensive purchase for me. And my 1 year manufacturing warranty ran out the day after it broke, coincidence?
1 reply from Sony support team team - 2 months ago
Hi, Thank you for your feedback. We’re sorry to hear that your Sony K-65XR70 stopped working after a year of use. This is certainly not the experience we aim to provide, as we continuously strive to deliver the best possible quality. Please contact us using the details provided at the following link for assistance. We would be happy to provide the necessary support: https://cutt.ly/heoRCkdW (Copy and paste the link into your browser) Nadine @Sony Support UK
5 out of 5 stars
28 October, 2025
originally posted on sony.com
Amazing Picture
The Picture is Amazing, using the apps is a breeze. Love the Google set up. TV is top end
1 reply from Sony North America Customer Support team - 2 months ago
Hi Gmillz, Thanks so much for taking the time to share your review on the BRAVIA 7 TV! We are delighted to hear that you are having such a positive experience with the television, especially when it comes to the amazing picture quality and the smooth performance of the apps. We appreciate you choosing Sony! Best regards, Estefany
5 out of 5 stars
25 October, 2025
originally posted on sony.com
Great TV
Excellent picture.. really good in a bright room and no problem with viewing angles.
5 out of 5 stars
24 October, 2025
originally posted on sony.com
Perfection improved. !
Bought this to to replace my old Bravia, and perfection can be improved
5 out of 5 stars
22 October, 2025
originally posted on sony.com
Stunning experience with Bose
Extra ordinary image quality with stunning brightness
5 out of 5 stars
7 October, 2025
originally posted on sony.com
Excellent all-round performance
I bought the 75" Bravia 7 to replace a 65" Hisense QLED TV, which failed after 2years. I have had the Bravia 7 for 2 weeks and I can say that I am very satisfied with the product, the picture (colour and definition) and general performance is excellent; I have no regrets changing to the Bravia 7.
5 out of 5 stars
4 October, 2025
originally posted on sony.com
Superb colour accuracy out of the box
Bought the 85” Sony Bravia 7 a couple of weeks ago. I compared it in the shop for a whole afternoon to a Hisense u8q and the Sony just demolished it. (Also compared against TCL QM7) The Sony always kept the highlights and had accurate and balanced colour. The Sony also processed the image in a way that seemed to make the image seem more ‘real’ and more 3D. The U8Q could get eye bleedingly bright but it would blow out the highlights a lot even in its cinema mode. The Sony was just better. I actually intended to get the U8Q but decided on the Sony. My Dad got the Samsung QN90F which is an excellent screen with unmatched anti glare coating. But the Sony hands down beats it for colour accuracy across a range of content. If you want it to just look right no matter the content Sony just wins. I was also amazed to see in the YouTube FOMO review that side by side the Bravia 7 beat the superb Bravia 9 for all the actual movie and TV content. The Bravia 9 party piece was HDR demos mastered for 3000nits but no actual HDR movies are mastered at that high a brightness.
5 out of 5 stars
27 September, 2025
originally posted on sony.com
Fantastic picture and features ……
Bought this as replacement for Sony 75” full array led Tv. Much clearer and sharper picture. Colours more defined and deeper blacks! Great usual Sony features and easy to navigate menu!
5 out of 5 stars
26 September, 2025
originally posted on sony.com
Another Sony Bravia TV
Bought this Sony Bravia 7 TV to replace my old 15 year Sony Bravia , we had a 49” screen and purchased a 55” excellent picture quality and sound we also were able to use our existing sound bar as you get a very handy connector to connect to your new TV I would definitely recommend you buy a Sony TV. Maybe not the cheapest but you get what you pay for.