Social Media Sucks! - by Sebastian Rusk Paperback

Book Synopsis

Introduction
The Birth of the Brand-and the Bow Tie
Social Media Happens Offl ine and Online
Welcome to the Future, Kids!
Want to Be Remembered? Keep It Simple
Why Word of Mouth Counts and Always Has
Why Social Media Is No Longer a "Should" but a "Must"
No Listening, No Customers
Five Brands That Are Doing Social Media Right
Bring Value, Bring Customers
Daily Deals: The Right Way and the Wrong Way
Social Media Ties It All Together
Social Media and the Opportunity to Pay It Forward
Conclusion

Review Quotes

"An honest and entertaining account of a personal social media journey." @MarkSchaefer, author of Social Media Explained

"Not only can Sebastian rock a bow tie, but he rocks the digital world with a hefty dose of reality. Social Media Sucks! is filled with real life and practical experience from a guy who knows what he's talking about." @ScottMonty, Global Digital Communications at Ford Motor Company

"This book is not just a complete overview of how to do social marketing, but how to swing for the fences and do it right! The power of what Sebastian has written is invaluable for all marketers as brands begin or continue their social journey. It's an invaluable combination of critical strategic thinking and tactical advice." @BryanKramer, author of Human to Human: #H2H

"Welcome to the 'Age of Influence, ' where anyone can build an audience and affect change, advocate brands, build relationships and make a difference. Social Media, very quickly, is fundamentally changing the way we do business. Large or small, enterprise or family business, you need to get started and figure it out. Sebastian breaks it down into simple terms and strategies. All that's left is the hard work it takes to make it effective." @TedRubin, author of Return on Relationship

"What you'll realize when reading Social Media Sucks! is how intuitively and effectively Sebastian utilizes offline, face-to-face exchanges to build and expand his platform. Whether it's his extremely recognizable personal branding "hook" to get you to remember him, his use of video interviews to get him into your inner circle, or his ability to walk into a nail salon and sell the owner a framed Monet poster, Sebastian demonstrates the power of in-person, and shows you how to do it for yourself." @JayBaer, New York Times bestselling author of Youtility: Why Smart Marketing Is About Help Not Hype